{"id":2091,"date":"2020-08-07T12:59:52","date_gmt":"2020-08-07T16:59:52","guid":{"rendered":"https:\/\/www.bu.edu\/met\/?post_type=profile&#038;p=2091"},"modified":"2024-07-29T09:55:32","modified_gmt":"2024-07-29T13:55:32","slug":"marcus-goncalves","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/met\/profile\/marcus-goncalves\/","title":{"rendered":"Marcus Goncalves"},"content":{"rendered":"<p>Dr. Marcus Goncalves is an international business researcher focusing most of his work on international entrepreneurship and internationalization modes of entry for multinational enterprises (MNEs), particularly relating to Lusophone-African and frontier markets. A focus point of his research is the impact of local macroeconomic and geopolitical contexts on internationalization strategies of these MNEs. Recent and ongoing research explores Lusophone-African MNEs and their modes of entry to internationalization within Africa and beyond. Dr. Goncalves has been awarded a doctorate Honoris Causa degree at the University Privada de Angola in Luanda, Angola, for his work on the internationalization of MNEs in Lusophone-African countries. He has more than forty books published by various leading publishers in the US, and many translated to several languages. He is a frequent contributor to leading magazines and journals in the US, Nigeria, Brazil, and China. He has been very active in the enterprise application integration industry, with CxO positions in several companies, a patent on cloud computing, and several published books and journal articles. Under his leadership as a CTO for Virtual Access Networks, a cloud-based technology product was awarded the Best Enterprise Product at Comdex in 2001, and was then acquired by Symantec.<\/p>\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h2 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Research Interests<\/h2><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<ul>\n<li>International Business and Trade<\/li>\n<li>Internationalization Strategies<\/li>\n<li>International Management and Culture<\/li>\n<li>International Business Ethics<\/li>\n<li>International Project and Operations Management<\/li>\n<li>Qualitative Research Methods for Applied Research<\/li>\n<\/ul>\n<p><\/div>\n<\/div>\n\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h2 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Courses<\/h2><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<ul><div class=\"course-feed\"><\/p>\n<li>MET AD 644 \u2013 Project Risk and Cost Management<\/li>\n<p><\/p>\n<li>MET AD 648 \u2013 Ecommerce<\/li>\n<p><\/p>\n<li>MET AD 655 \u2013 International Business, Economics, and Cultures<\/li>\n<p><\/p>\n<li>MET AD 737 \u2013 Innovative Marketing Techniques<\/li>\n<p><\/p>\n<li>MET AD 856 \u2013 Market and Economic Research and Analysis<\/li>\n<p><\/p>\n<li>MET AD 860 \u2013 International Advertising<\/li>\n<p><\/p>\n<li>MET MG 411 \u2013 Marketing Communications<\/li>\n<p><\/p>\n<li>MET MG 415 \u2013 Project Management<\/li>\n<p><\/p>\n<li>MET MG 431 \u2013 International Marketing<\/li>\n<p><\/p>\n<li>MET MG 448 \u2013 Electronic Commerce, Systems, and Web Design<\/li>\n<p><\/p>\n<li>MET MG 520 \u2013 International Business Management<\/li>\n<p><\/div><\/ul>\n<p><\/div>\n<\/div>\n\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h2 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Scholarly Works<\/h2><div class=\"bu_collapsible_section\" style=\"display: none;\"><br \/>\n<strong>Peer-Reviewed Publications<\/strong><\/p>\n<p>\u201cInternationalization Strategies of Lusophone-African MNEs: A Case-based Analysis of Angolan and Mozambican Enterprises.\u201d <em>International Journal of Export Marketing<\/em> 3, no. 4 (London, UK, September 2019): 59\u201376. DOI: 10.1080\/15475778.2019.1633452<\/p>\n<p>\u201cLusophone-African SME Internationalization: A Case for Born Global and International Joint Ventures.\u201d <em>Journal of Transnational Management<\/em>\u00a024, no. 3 (July 2019): 231\u2013258. DOI: 10.1080\/15475778.2019.1634406<\/p>\n<p>\u201cSocial Media as a Data Gathering Tool for International Business Qualitative Research: Opportunities and Challenges.\u201d <em>Journal of Transnational Management<\/em>\u00a023, no. 2 (May 2018): 32\u201366. <a href=\"https:\/\/doi.org\/10.1080\/15475778.2018.1475181\" target=\"_blank\" rel=\"noopener noreferrer\">DOI: 10.1080\/15475778.2018.1475181<\/a><\/p>\n<p>\u201cInternationalization Strategies of Frontier Lusophone-African Multinational Enterprises: Comparative Case Studies of Angola and Mozambique.\u201d\u00a0<em>Journal of Transnational Management<\/em> 22, no. 3 (June 2017): 203\u2013232.\u00a0<a href=\"https:\/\/doi.org\/10.1080\/15475778.2017.1335127\" target=\"_blank\" rel=\"noopener noreferrer\">DOI: 10.1080\/15475778.2017.1335127<\/a><\/p>\n<p>\u201cThe Right Power for the Right Organization.\u201d <em>Journal of Leadership, Accountability and Ethics<\/em>\u00a010, no. 3 (September 2013): 135\u2013139. ISSN: 1913-8059<\/p>\n<p>\u201cLeadership Styles: The Power to Influence Others.\u201d <em>International Journal of Business and Social Science<\/em>\u00a04, no. 4 (April 2013): 01\u201303. ISSN: 2219-1933 (print), 2219-6021 (online)<\/p>\n<p>\u201cThe Great Gatsby: Income Inequality in the United States of America.\u201d <em>American Journal of Social Issues and Humanities<\/em>\u00a03, no. 2 (April 2013): 63\u201367. ISSN: 2276\u20136928<\/p>\n<p>\u201cChanges of Perspective Introduced by Rousseau in Educational Practice.\u201d\u00a0<em>American International Journal of Social Science<\/em> 2 no. 1 (January 2013): 82\u201385. ISSN 2325-4149<\/p>\n<p><strong>Op-Eds and Articles<\/strong><\/p>\n<p>\u201cThe Internet as a Catalyst for Business Internationalization in Africa.\u201d <em>Financial Nigeria Journal<\/em>\u00a011, no. 126 (01\/22\/2019): 30\u201331.<\/p>\n<p>\u201cHow Public Policy Can Drive Business Internationalization in Africa.\u201d\u00a0<em>Financial Nigeria Journal<\/em> 11, no. 125 (12\/19\/2018): 24\u201325.<\/p>\n<p>\u201cFostering an Open Economy in Africa.\u201d <em>Financial Nigeria Journa<\/em>l 11, no. 124 (11\/15\/2018): 10\u201312.<\/p>\n<p>\u201cFostering Internationalization of African Businesses.\u201d <em>Financial Nigeria Journal<\/em> 10, no. 117 (04\/13\/2018): 30\u201332.<\/p>\n<p>\u201cA Voice against Criminal Networks in Africa.\u201d\u00a0<em>Financial Nigeria Journal<\/em>\u00a007, no. 88 (11\/05\/2015): 50\u201351.<\/p>\n<p>\u201cHow Africa can Manage Threats of Stagflation.\u201d\u00a0<em>Financial Nigeria Journal<\/em>\u00a007, no. 87 (10\/05\/2015): 32\u201334.<\/p>\n<p>\u201cDeveloping a \u2018Soft Power\u2019 Strategy in Africa.\u201d\u00a0<em>Financial Nigeria Journal<\/em>\u00a007, no. 86 (09\/05\/2015): 28\u201330.<\/p>\n<p>\u201cSeizing the \u2018Internet Plus\u2019 Moment in Africa.\u201d\u00a0<em>Financial Nigeria Journal<\/em>\u00a007, no. 85 (08\/05\/2015): 38\u201339.<\/p>\n<p>\u201cAfrica Must Project Resilience in the Global Marketplace.\u201d\u00a0<em>Financial Nigeria Journal<\/em>\u00a007, no. 84 (07\/08\/2015): 26\u201327.<\/p>\n<p>\u201cChallenges of Transforming Bottom of the Pyramid Markets in Africa.\u201d <em>Financial Nigeria Journal<\/em>\u00a007, no. 83 (06\/08\/2015): 36\u201337.<\/p>\n<p>\u201cFinding the Will to End Corruption and Poverty.\u201d\u00a0<em>Financial Nigeria Journal<\/em>\u00a007, no. 82 (05\/08\/2015): 34\u201335.<\/p>\n<p>\u201cAfrica is the Last Region of Sizeable Untapped Growth.\u201d <em>Financial Nigeria Journal<\/em>\u00a007, no. 81 (04\/08\/2015): 39\u201341.<\/p>\n<p>\u201cThe Pan-African Banks Phenomenon.\u201d <em>Financial Nigeria Journal<\/em>\u00a007, no. 80 (03\/08\/2015): 29\u201331.<\/p>\n<p>\u201cProgressive leaders see beyond themselves.\u201d\u00a0<em>Worcester Business Journal<\/em>\u00a026, no. 06 (February 16, 2015).<\/p>\n<p>\u201cWomen are Africa\u2019s largest untapped leverage.\u201d <em>Financial Nigeria Journal<\/em>\u00a007, no. 79 (02\/08\/2015): 48\u201350.<\/p>\n<p>\u201cIt Can Get Better or Worse for Africa.\u201d <em>Financial Nigeria Journal<\/em>\u00a007, no. 78 (01\/08\/2015): 34\u201336.<\/p>\n<p>\u201cSouth-South Cooperation as Piggy Back for Brazil-Africa Relations.\u201d <em>Financial Nigeria Journal<\/em>\u00a007, no. 77 (12\/08\/2014): 24\u201326.<\/p>\n<p>\u201cDiamonds Can Be a Country\u2019s Worst Enemy.\u201d\u00a0<em>Financial Nigeria Journal<\/em>\u00a007, no. 76 (11\/08\/2014): 10\u201312.<\/p>\n<p>\u201cTrade Now Looms Larger than Nuclear Stockpiles.\u201d <em>Financial Nigeria Journal<\/em>\u00a007, no. 75 (10\/08\/2014): 08\u201311.<\/p>\n<p>\u201cAfrica Is Commanding a New Deal.\u201d\u00a0<em>IGNITE-Nigeria Export-Import Bank Magazine\u00a0<\/em>05, no. 32 (2014): 16\u201319.<\/p>\n<p>\u201cPoverty in Africa is now by choice.\u201d <em>Financial Nigeria Journal<\/em>\u00a007, no. 75 (10\/08\/2014): 24\u201326.<\/p>\n<p>\u201cAfrica Now Commands a New Deal.\u201d <em>Financial Nigeria Journal<\/em>\u00a007, no. 74 (09\/08\/2014): 54\u201357.<\/p>\n<p>\u201cThe great Dr. Samuel Johnson.\u201d\u00a0<em>Worcester Telegram &amp; Gazette Newspaper<\/em>\u00a082, no. 10 (September 03, 2014).<\/p>\n<p>\u201cChina-Nigeria Relations: Roles at Play.\u201d\u00a0<em>Financial Nigeria Journal<\/em>\u00a007, no. 73 (08\/08\/2014): 50\u201352.<\/p>\n<p>\u201cFrontier-markets bring all-new opportunities and challenges.\u201d\u00a0<em>Worcester Business Journal<\/em>\u00a045, no. 10 (March 31, 2014).<\/p>\n<p>\u201cLeading Role.\u201d\u00a0<em>Macau Business Magazin<\/em>e (Macao, China, December 22, 2013): 55.<\/p>\n<p>\u201cWhat is Nation\u2019s Fiscal Plan?\u201d\u00a0<em>Worcester Telegram &amp; Gazette Newspaper<\/em>\u00a067, no. 11 (November 13, 2013).<\/p>\n<p>\u201cElephants and Dragons.\u201d\u00a0<em>Macau Business Magazine<\/em>\u00a0(Macao, China, October 22, 2013): 60.<\/p>\n<p>\u201cFed\u2019s Bubble Tactic Continues.\u201d\u00a0<em>Worcester Telegram &amp; Gazette Newspaper<\/em>\u00a056, no. 12 (September 24, 2013).<\/p>\n<p>\u201cBrazil\u2019s Economy of Extremes.\u201d\u00a0<em>Worcester Telegram &amp; Gazette Newspape<\/em>r 43, no. 53 (February 06, 2013).<\/p>\n<p><strong>Books<\/strong><\/p>\n<p><em>Global Sustainable Capitalism.<\/em>\u00a0Leading author, with Harry Xia (China) and Mario Svigir (Croatia) (Business Expert Press, Chicago, IL, December 2019).<\/p>\n<p><em>The Commonwealth of Independent States Economies: Perspectives and Challenges<\/em>. Leading author, with Erika C. Smith (Business Expert Press, Chicago, IL, September 2017).<\/p>\n<p><em>Lusophone-African Multinational Enterprises Internationalization Mode: A Case Analysis of Angolan and Mozambican Enterprises<\/em>\u00a0(Lambert Academic Publishing, Munich, Germany, June 2017).<\/p>\n<p>\u201cThe Great Gatsby\u2014Income Inequality in the United States.\u201d In\u00a0<em>The American Middle Class: An Economic Encyclopedia of Progress and Poverty<\/em>\u00a0(two volumes), edited by Robert S.\u00a0Rycroft (Santa Barbara, CA: Greenwood, May 2017): 70\u201378.<\/p>\n<p><em>Central and Eastern European Economies: Perspectives and Challenges.<\/em>\u00a0Leading author, with Erika C. Smith (Business Expert Press, Chicago, IL, December 2016).<\/p>\n<p><em>The Eastern European Region: A Region in Transition.<\/em>\u00a0Leading author, with Erika C. Smith (Business Expert Press, Chicago, IL, September 2016).<\/p>\n<p><em>Foreign Corrupt Practice Act: Fundamentals and Practices<\/em>\u00a0(ASME Press, New York, NY, 2016).<\/p>\n<p><em>Leveraging Cultural Diversity in Emerging Markets.<\/em>\u00a0Leading author, with Finn Majlergaard (Business Expert Press, Chicago, IL, 2015).<\/p>\n<p><em>Doing Business in Emerging Markets: Roadmap for Success<\/em>. Leading author, with Jose Alves and Rajabahadur V. Arcot (Business Expert Press, Chicago, IL, 2015).<\/p>\n<p><em>Emerging and Frontier Markets: The New Frontline for Global Trade. L<\/em>eading author, with Jose Alves (Business Expert Press, Chicago, IL, 2014).<\/p>\n<p><em>Comparing Emerging and Advanced Markets: Current Trends and Challenges.<\/em>\u00a0Leading author, with Harry Xia (Business Expert Press, Chicago, IL, 2014).<\/p>\n<p><em>Advanced Economies and Emerging Markets: Prospects for Globalization<\/em>. Leading author, with Jose Alves, Carlos Frota, Harry Xia, and Rajabahadur V. Arcot (Business Expert Press, Chicago, IL, 2014).<\/p>\n<p><em>Risk Management: Concepts and Practices<\/em>\u00a0(ASME Press, New York, NY, 2013).<br \/>\n<\/div>\n<\/div>\n\n","protected":false},"author":13440,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/profile\/2091"}],"collection":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/users\/13440"}],"version-history":[{"count":11,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/profile\/2091\/revisions"}],"predecessor-version":[{"id":87665,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/profile\/2091\/revisions\/87665"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/media?parent=2091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}