{"id":91434,"date":"2025-02-13T10:52:03","date_gmt":"2025-02-13T15:52:03","guid":{"rendered":"https:\/\/www.bu.edu\/met\/?p=91434"},"modified":"2026-04-21T15:18:24","modified_gmt":"2026-04-21T19:18:24","slug":"mets-faculty-angle-in-depth-on-tariffs-in-trade","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/met\/news\/mets-faculty-angle-in-depth-on-tariffs-in-trade\/","title":{"rendered":"MET\u2019s <em>Faculty Angle<\/em>: In Depth on Tariffs in Trade"},"content":{"rendered":"<p>As students in Metropolitan College\u2019s <a href=\"https:\/\/www.bu.edu\/met\/degrees-certificates\/ms-global-marketing-management\/\">Global Marketing Management master\u2019s degree program<\/a> know, international trade is a complex business. Even in our globally interconnected economy, competing national interests lead to policy decisions that affect the financial markets of countries near and far. In a recent example of this, the Trump Administration has announced a series of plans to impose tariffs on goods imported from a number of foreign countries\u2014bringing new attention to the age-old trade tool.<\/p>\n<p><em>The Faculty Angle<\/em> is MET\u2019s new series spotlighting notable issues through the perspective of College instructors. In our latest installments, Associate Professor of the Practice <a href=\"https:\/\/www.bu.edu\/met\/profile\/marcus-goncalves\/\">Marcus Goncalves<\/a> joins to discuss the intricacies of tariffs\u2014from their history to their potential benefits and drawbacks.<\/p>\n<div class=\"responsive-video vertical\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/YgdBRcZ9zhQ?si=Zog0FcuRDL99Cvgk&#038;rel=0\" title=\"Faculty Angle - Tariffs - Understanding the Trade Tool\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>In Part 1, Professor Goncalves provides a primer on tariffs and how they have worked historically, calling them \u201can admissions fee\u201d to do business in a given nation that grants the payer \u201cthe privilege to participate in that market.\u201d<\/p>\n<p>As Dr. Goncalves, also the co-coordinator of the Global Marketing Management (GMM) program (along with Dr. <a href=\"https:\/\/www.bu.edu\/met\/profile\/jennifer-lee\/\">Jennifer Lee<\/a>), explains, while tariffs are widely used in importing and exporting, their tactics vary by national interest. Some nations will forgo them to operate as a bloc, others might be used to help achieve trade deals or lead to investment in regional manufacturing. In Part 2 of our case study, Goncalves explains the ways countries leverage tariffs to achieve certain economic goals.<\/p>\n<div class=\"responsive-video vertical\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hVd2VlWkt6c?si=ezQni7baCrZXJ9jO&#038;rel=0\" title=\"Faculty Angle - Tariffs - Uses and Consequences\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>While tariffs can be useful, particularly for developing economies, Professor Goncalves says they can also have negative consequences. \u201cIt disrupts partnerships that probably were in place,\u201d he says. There is also the matter of rising costs for consumers, which is explored in Part 3 of our case study. \u201cThe vendor, the manufacturer, will have transfer the extra cost to the consumer [to protect their profit margin]. Companies then . . . may have to adjust the price point to \u2018hide\u2019 the tariff so their products don\u2019t become more expensive,\u201d he says, adding that GMM students must learn to \u201ctell a story\u201d about their products\u2019 value to justify the price, despite the cost. \u201cMaybe you have no way to make that product cheaper, so you\u2019re going to have to convince consumers to pay a higher price for that product because it\u2019s worth it, because of the quality or because of the trustworthiness you have behind the brand,\u201d he says. Often, packaging may have to be changed, retaining package size while reducing the total weight or volume, and enhancing the features and attributes of the product.<\/p>\n<div class=\"responsive-video vertical\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/q8FS_0ZUyDc?si=ge4QRdHKAfbInp_7&#038;rel=0\" title=\"Faculty Angle - Tariffs - Consumer Repercussions\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Visit our <a href=\"https:\/\/www.youtube.com\/@bumet\" target=\"_blank\" rel=\"noopener noreferrer\">YouTube page and subscribe<\/a> to stay up to date on all future episodes of MET\u2019s <em>Faculty Angle<\/em> series.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Professor Marcus Goncalves explains the costs associated with tariffs, as well as the tools marketers can use in response to rising prices, in the latest installment of MET\u2019s Faculty Angle.<\/p>\n","protected":false},"author":19676,"featured_media":91439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[129,243,39,218,235,37],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/posts\/91434"}],"collection":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/users\/19676"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/comments?post=91434"}],"version-history":[{"count":11,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/posts\/91434\/revisions"}],"predecessor-version":[{"id":99498,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/posts\/91434\/revisions\/99498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/media\/91439"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/media?parent=91434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/categories?post=91434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/met\/wp-json\/wp\/v2\/tags?post=91434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}