Chris Cakebread on Uncomfortable Retail Company Mistakes

Chris Cakebread, faculty director of MET’s joint MS Advertising program with COM, was quoted on Yahoo Shine in “The Most Embarrassing Retail Moments of 2013.”

In this fascinating look at corporate flubs over this past year, Cakebread states: “Before the days of social media, a PR company would filter all of a company’s ads and public statements to make sure its messages were appropriate. Nowadays, when companies misstep, consumers hear about it quickly through screen shots, shares, and tweets. Social media also allows people to communicate directly with companies, giving them influence over branding decisions, even the power to make big corporations apologize.”