Advertising Professor Quoted in Courier-Journal
Christopher Cakebread
, a Boston University College of Communication professor who specializes in sports advertising and who teaches in the master’s program in Advertising, is quoted in the article “Shoe Companies Pay Millions for Walking Ads,” which appeared in Louisville’s Courier-Journal: “When you sponsor a team, you’ve got essentially six or seven months where you can get exposure, where the brand can associate itself with that team.”