Advertising Professor Cakebread Quoted in USA Today

Christopher Cakebread

Christopher Cakebread, a Boston University professor who specializes in sports advertising and who teaches in the master’s program in Advertising, was quoted in a USA Today article on recent NFL scandals and the power of advertising dollars from the league’s largest advertisers and sponsors—such as Anheuser-Busch. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code,” warned the beer giant, who could pull its sponsorship. “It would be a very, very difficult process for the league to replace that because there just aren’t that many brands that have that kind of money,” says Cakebread.

Read the full article.