{"id":78,"date":"2023-06-13T13:36:38","date_gmt":"2023-06-13T17:36:38","guid":{"rendered":"https:\/\/www.bu.edu\/marcom\/?page_id=78"},"modified":"2023-11-22T09:25:24","modified_gmt":"2023-11-22T14:25:24","slug":"college-of-engineering","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/marcom\/our-work\/college-of-engineering\/","title":{"rendered":"College of Engineering"},"content":{"rendered":"

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A new brand for \u201ca new kind of engineer.\u201d<\/h2>\n

Challenge<\/h4>\n

With a new strategic plan that places a clear emphasis on convergent thinking and research, the next evolution of ENG needed a unique and compelling brand direction that would raise its profile and reputation with key audiences.<\/p>\n

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Solution<\/h4>\n

Leveraging ENG\u2019s bold emphasis on convergence and bringing together people with different expertise, creativity, cultures, and skills, we developed an approach to amplify that same inclusivity and boldness in their communications.<\/p>\n

The centerpiece of the campaign, a new brand video, took 40 different portraits of faculty and students and assembled them together to demonstrate the convergent thinking taking place at the college.<\/p>\n

From that video, we built a series of static face composites for posters, banners, and postcards, giving the campaign a distinctive look and clear visual narrative for the direction in which the college is headed.<\/p>\n