{"id":720,"date":"2026-09-04T10:53:01","date_gmt":"2026-09-04T14:53:01","guid":{"rendered":"https:\/\/www.bu.edu\/marcom\/?page_id=720"},"modified":"2026-09-18T11:04:17","modified_gmt":"2026-09-18T15:04:17","slug":"brand","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/marcom\/brand\/","title":{"rendered":"The BU Brand"},"content":{"rendered":"<h2>Constant transformation defines Boston University.<\/h2>\n<p>What started as a small seminary in 1839 has become a 21st-century global research power.<\/p>\n<p>We\u2019ve assembled this brand guide to help you capture the voice and tone of this ever-evolving place\u2014an intellectual incubator with 17 schools and colleges and the Faculty of Computing &amp; Data Sciences, over 100 institutes and centers, more than 300 programs of study, 3,000 full-time faculty members, and 7,000 dedicated staff\u2014a place where collaborations, discoveries, and advances take place every day.<\/p>\n<p><span>When we communicate with the world, we should present ourselves with a powerful, unified voice\u2014a voice describing an institution that is <\/span><strong>modern, dynamic, confident, and global.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Constant transformation defines Boston University. What started as a small seminary in 1839 has become [&hellip;]<\/p>\n","protected":false},"author":14057,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"bu-landing","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/720"}],"collection":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/users\/14057"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/comments?post=720"}],"version-history":[{"count":5,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/720\/revisions"}],"predecessor-version":[{"id":762,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/720\/revisions\/762"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/media?parent=720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}