{"id":64,"date":"2023-06-09T15:58:24","date_gmt":"2023-06-09T19:58:24","guid":{"rendered":"https:\/\/www.bu.edu\/marcom\/?page_id=64"},"modified":"2023-08-24T12:28:05","modified_gmt":"2023-08-24T16:28:05","slug":"brand-identity","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/marcom\/our-expertise\/brand-identity\/","title":{"rendered":"04. Brand Identity"},"content":{"rendered":"

We live, breathe, and celebrate BU.<\/h2>\n

So, you just started at BU. Or you started something new\u2014a lecture series, a research accelerator, or a recruitment campaign\u2014and that means you need to understand the BU Brand. You\u2019re in the right place.
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Explore the BU Brand:<\/strong><\/p>\n

Visit Our Brand Site<\/a>
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We\u2019ll be your brand guides. And champions.<\/h2>\n

To support and elevate Boston University\u2019s brand, we offer a multitude of resources to help teams learn about the brand; leverage the brand for specific colleges, schools, programs, or initiatives; and even adapt the brand for new, innovative situations.<\/p>\n

\"\"<\/a><\/p>\n

Learn about the BU Brand and how to use it at one of our regular \u201cBrand 101<\/a>\u201d workshops. Read through our user-friendly guidelines<\/a> for more information about brand logos, colors, and voice and tone. Download free resources from our Asset Library<\/a>.<\/p>\n

And if what you\u2019re working on is all-new, we can partner with you to present your work in the best light. If questions come up, don\u2019t hesitate to reach out. We love this University, and we\u2019d love to help your work here shine even brighter.<\/p>\n

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01. Strategy & Design<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
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02. Storytelling & Communications<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
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03. Photo & Video<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t
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04. Brand Identity<\/a><\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We live, breathe, and celebrate BU. So, you just started at BU. Or you started something new\u2014a lecture series, a research accelerator, or a recruitment campaign\u2014and that means you need to understand the BU Brand. You\u2019re in the right place. We\u2019ll be your brand guides. And champions. To support and elevate Boston University\u2019s brand, we […]<\/p>\n","protected":false},"author":1301,"featured_media":0,"parent":24,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"page-templates\/brand.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/64"}],"collection":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/users\/1301"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/comments?post=64"}],"version-history":[{"count":41,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/64\/revisions"}],"predecessor-version":[{"id":1683,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/64\/revisions\/1683"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/24"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/media?parent=64"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}