{"id":48,"date":"2023-06-09T15:52:49","date_gmt":"2023-06-09T19:52:49","guid":{"rendered":"https:\/\/www.bu.edu\/marcom\/?page_id=48"},"modified":"2023-10-13T13:25:07","modified_gmt":"2023-10-13T17:25:07","slug":"conceptual-design","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/marcom\/our-expertise\/strategy-design\/conceptual-design\/","title":{"rendered":"Marketing Design"},"content":{"rendered":"<p>We\u2019re a collaborative team of designers, writers, strategists, and conceptually creative thinkers (not to mention poets, doodlers, songwriters, and animal-lovers) who work closely across departments to bring the University\u2019s communications to life.<\/p>\n<p>Need a marketing writer for a new viewbook? What about an elegantly designed annual report for a banner year? Or maybe a trivia game that\u2019s anything but trivial? We\u2019re the team for you.<\/p>\n<p>We do it all, helping shape full, integrated campaigns, multiple-page publications, and individual pieces that support your marketing efforts\u2014we even had a hand in that cool t-shirt you\u2019ve seen all over campus. Plus, we look for ways that specific communications can complement all the other projects, programs, and messages happening on campus.<\/p>\n<div class=\" bu-callout alignright\"><\/p>\n<div class=\"what-we-did\">\n<h5>Our Capabilities:<\/h5>\n<h6>Creative strategy<\/h6>\n<h6>Brand identity<\/h6>\n<h6>Art direction<\/h6>\n<h6>Marketing writing<\/h6>\n<h6>Graphic design<\/h6>\n<h6>Editorial services<\/h6>\n<h6>Environmental<\/h6>\n<h6>Advertising<\/h6>\n<div>\n<p><\/div>\n<p><!--Our Capabilities:\n\n\n<ul>\n \t\n\n<li>Creative strategy<\/li>\n\n\n \t\n\n<li>Brand identity<\/li>\n\n\n \t\n\n<li>Art direction<\/li>\n\n\n \t\n\n<li>Marketing writing<\/li>\n\n\n \t\n\n<li>Graphic design\n\n\n<ul>\n \t\n\n<li>Collateral<\/li>\n\n\n \t\n\n<li>Identity<\/li>\n\n\n \t\n\n<li>Infographics<\/li>\n\n\n<\/ul>\n\n\n<\/li>\n\n\n \t\n\n<li>Environmental, out-of-home<\/li>\n\n\n \t\n\n<li>Advertising<\/li>\n\n\n \t\n\n<li>Editorial services<\/ul>\n\n\n<\/li>\n\n\n<\/ul>\n\n\n--><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re a collaborative team of designers, writers, strategists, and conceptually creative thinkers (not to mention poets, doodlers, songwriters, and animal-lovers) who work closely across departments to bring the University\u2019s communications to life. Need a marketing writer for a new viewbook? What about an elegantly designed annual report for a banner year? Or maybe a trivia [&hellip;]<\/p>\n","protected":false},"author":1301,"featured_media":0,"parent":45,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/48"}],"collection":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/users\/1301"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/comments?post=48"}],"version-history":[{"count":13,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/48\/revisions"}],"predecessor-version":[{"id":1928,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/48\/revisions\/1928"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/45"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/media?parent=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}