{"id":351,"date":"2023-07-11T10:02:19","date_gmt":"2023-07-11T14:02:19","guid":{"rendered":"https:\/\/www.bu.edu\/marcom\/?page_id=351"},"modified":"2023-11-22T09:25:56","modified_gmt":"2023-11-22T14:25:56","slug":"computing-data-sciences","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/marcom\/our-work\/computing-data-sciences\/","title":{"rendered":"Computing &#038; Data Sciences"},"content":{"rendered":"<div class=\"custom-gallery-small\"><\/p>\n<p><div id='gallery-1' class='gallery galleryid-351 gallery-columns-4 gallery-size-responsive_gallery'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='\/marcom\/files\/2023\/08\/cdshallway.jpg'><img width=\"550\" height=\"550\" src=\"\/marcom\/files\/2023\/08\/cdshallway-550x550.jpg\" class=\"attachment-responsive_gallery size-responsive_gallery\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdshallway-550x550.jpg 550w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdshallway-150x150.jpg 150w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdshallway-332x332.jpg 332w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdshallway-532x532.jpg 532w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdshallway-664x664.jpg 664w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdshallway-300x300.jpg 300w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdshallway-600x600.jpg 600w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdshallway-100x100.jpg 100w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='\/marcom\/files\/2023\/07\/cds-phone-2.jpg'><img width=\"550\" height=\"550\" src=\"\/marcom\/files\/2023\/07\/cds-phone-2-550x550.jpg\" class=\"attachment-responsive_gallery size-responsive_gallery\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/cds-phone-2-550x550.jpg 550w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/cds-phone-2-636x636.jpg 636w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/cds-phone-2-150x150.jpg 150w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/cds-phone-2-332x332.jpg 332w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/cds-phone-2-532x532.jpg 532w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/cds-phone-2-664x664.jpg 664w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/cds-phone-2-300x300.jpg 300w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/cds-phone-2-600x600.jpg 600w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/cds-phone-2-100x100.jpg 100w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/cds-phone-2.jpg 700w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='\/marcom\/files\/2023\/08\/cdsglass.jpg'><img width=\"550\" height=\"550\" src=\"\/marcom\/files\/2023\/08\/cdsglass-550x550.jpg\" class=\"attachment-responsive_gallery size-responsive_gallery\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsglass-550x550.jpg 550w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsglass-150x150.jpg 150w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsglass-732x732.jpg 732w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsglass-332x332.jpg 332w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsglass-532x532.jpg 532w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsglass-664x664.jpg 664w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsglass-300x300.jpg 300w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsglass-600x600.jpg 600w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsglass-710x710.jpg 710w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsglass-100x100.jpg 100w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n<\/p>\n<p><\/div>\n<h2>Taking Computing &amp; Data Sciences to new heights.<\/h2>\n<h4>Challenge<\/h4>\n<p>As the largest, and greenest, building on the Charles River Campus took shape, people knew something big was coming to BU. Our opportunity was to use that excitement for the center to build awareness for the University\u2019s innovative, multidisciplinary approach to, and ongoing investment in, this emerging field.<\/p>\n<p><img loading=\"lazy\" src=\"\/marcom\/files\/2023\/08\/cds-print-social-montage.jpg\" alt=\"\" width=\"1920\" height=\"1080\" class=\"alignnone wp-image-1559 size-full\" srcset=\"https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-print-social-montage.jpg 1920w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-print-social-montage-636x358.jpg 636w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-print-social-montage-1024x576.jpg 1024w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-print-social-montage-768x432.jpg 768w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-print-social-montage-1536x864.jpg 1536w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-print-social-montage-1200x675.jpg 1200w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-print-social-montage-992x558.jpg 992w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-print-social-montage-1500x844.jpg 1500w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-print-social-montage-755x425.jpg 755w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h4>Solution<\/h4>\n<p>In order to shout this commitment to data sciences from the rooftops, we leveraged all the expertise within Marketing &amp; Communications to develop a cohesive, strategic, and branded suite of communications for the grand opening.<\/p>\n<p><img loading=\"lazy\" src=\"\/marcom\/files\/2023\/07\/Screenshot-2023-06-22-at-8.25.20-AM.png\" alt=\"\" width=\"1229\" height=\"702\" class=\"size-full wp-image-148 alignleft\" srcset=\"https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/Screenshot-2023-06-22-at-8.25.20-AM.png 1229w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/Screenshot-2023-06-22-at-8.25.20-AM-636x363.png 636w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/Screenshot-2023-06-22-at-8.25.20-AM-1024x585.png 1024w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/Screenshot-2023-06-22-at-8.25.20-AM-768x439.png 768w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/Screenshot-2023-06-22-at-8.25.20-AM-755x431.png 755w\" sizes=\"(max-width: 1229px) 100vw, 1229px\" \/><\/p>\n<p>Our creative strategy began with a design system, using a \u201c+\u201d symbol, interlocking forms, and thought-provoking headlines, that echoes the building\u2019s architecture and underlines how CDS is where access and collaboration intersect.<\/p>\n<p><img loading=\"lazy\" src=\"\/marcom\/files\/2023\/08\/cdsplus1-scaled.jpg\" alt=\"\" width=\"1780\" height=\"2560\" class=\"alignleft wp-image-1573 size-full\" srcset=\"https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsplus1-scaled.jpg 1780w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsplus1-442x636.jpg 442w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsplus1-712x1024.jpg 712w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsplus1-768x1105.jpg 768w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsplus1-1068x1536.jpg 1068w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsplus1-1424x2048.jpg 1424w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cdsplus1-755x1086.jpg 755w\" sizes=\"(max-width: 1780px) 100vw, 1780px\" \/><\/p>\n<p>A marketing brochure, pop-up banners, invitations, PR and social media blasts, and full-page ads in the <em>New York Times<\/em>, <em>Washington Post<\/em>, and <em>Boston Globe<\/em> each spoke to the unexpected collaborations that represent BU\u2019s approach to computing and data sciences. <em>BU Today<\/em> and <em>The<\/em> <em>Brink<\/em> featured articles about the building, its LEED-certified Platinum fossil-fuel-free infrastructure, and the program\u2019s latest innovative research.<\/p>\n<p><img loading=\"lazy\" src=\"\/marcom\/files\/2023\/08\/butodaycds-montage.jpg\" alt=\"\" width=\"1670\" height=\"939\" class=\"alignleft size-full wp-image-1635\" srcset=\"https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/butodaycds-montage.jpg 1670w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/butodaycds-montage-636x358.jpg 636w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/butodaycds-montage-1024x576.jpg 1024w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/butodaycds-montage-768x432.jpg 768w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/butodaycds-montage-1536x864.jpg 1536w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/butodaycds-montage-1200x675.jpg 1200w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/butodaycds-montage-992x558.jpg 992w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/butodaycds-montage-1500x844.jpg 1500w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/butodaycds-montage-755x425.jpg 755w\" sizes=\"(max-width: 1670px) 100vw, 1670px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"\/marcom\/files\/2023\/08\/cds-8-up-photo-collage-a.jpg\" alt=\"\" width=\"2500\" height=\"1291\" class=\"alignleft size-full wp-image-1485\" srcset=\"https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-8-up-photo-collage-a.jpg 2500w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-8-up-photo-collage-a-636x328.jpg 636w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-8-up-photo-collage-a-1024x529.jpg 1024w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-8-up-photo-collage-a-768x397.jpg 768w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-8-up-photo-collage-a-1536x793.jpg 1536w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-8-up-photo-collage-a-2048x1058.jpg 2048w, https:\/\/www.bu.edu\/marcom\/files\/2023\/08\/cds-8-up-photo-collage-a-755x390.jpg 755w\" sizes=\"(max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<p><img loading=\"lazy\" src=\"\/marcom\/files\/2023\/07\/brochure-cds.jpg\" alt=\"\" width=\"1727\" height=\"972\" class=\"size-full wp-image-485 alignleft\" srcset=\"https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/brochure-cds.jpg 1727w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/brochure-cds-636x358.jpg 636w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/brochure-cds-1024x576.jpg 1024w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/brochure-cds-768x432.jpg 768w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/brochure-cds-1536x865.jpg 1536w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/brochure-cds-1200x675.jpg 1200w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/brochure-cds-992x558.jpg 992w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/brochure-cds-1500x844.jpg 1500w, https:\/\/www.bu.edu\/marcom\/files\/2023\/07\/brochure-cds-755x425.jpg 755w\" sizes=\"(max-width: 1727px) 100vw, 1727px\" \/><\/p>\n<p>All told, the building\u2019s grand opening served as a way to draw attention to BU\u2019s ongoing commitment to the field of computing and data sciences. Our coverage of the event spoke to Boston University\u2019s leadership and its sky-high ambitions for future innovation in the field.<\/p>\n<div class=\"quote-blue-yellow\"><\/p>\n<h3>Thanks so much for managing all the components of this project so well! We have some beautiful collateral that captures the full story of CDS\u2014the team has done excellent work!&#8221;<\/h3>\n<h6>Christine Wynne, assistant vice president for presidential functions<\/h6>\n<p><\/div>\n<div class=\" bu-callout alignright\"><\/p>\n<div class=\"what-we-did\">\n<h5>What We Did<\/h5>\n<h6>Brand identity<\/h6>\n<h6>Art direction<\/h6>\n<h6>Marketing writing<\/h6>\n<h6>Graphic design<\/h6>\n<h6>Environmental<\/h6>\n<h6>Advertising<\/h6>\n<h6>Editorial services<\/h6>\n<h6>Digital strategy<\/h6>\n<h6>Web development<\/h6>\n<h6>Analytics<\/h6>\n<h6>SEO<\/h6>\n<h6>Social media strategy<\/h6>\n<h6>Content marketing<\/h6>\n<h6>Photography<\/h6>\n<\/div>\n<p><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bu.edu\/marcom\/our-work\/\" class=\"button-primary\">View More Work<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taking Computing &amp; Data Sciences to new heights. Challenge As the largest, and greenest, building on the Charles River Campus took shape, people knew something big was coming to BU. Our opportunity was to use that excitement for the center to build awareness for the University\u2019s innovative, multidisciplinary approach to, and ongoing investment in, this [&hellip;]<\/p>\n","protected":false},"author":1301,"featured_media":0,"parent":20,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"page-templates\/no-sidebars.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/351"}],"collection":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/users\/1301"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/comments?post=351"}],"version-history":[{"count":50,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/351\/revisions"}],"predecessor-version":[{"id":2043,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/351\/revisions\/2043"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/20"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/media?parent=351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}