{"id":2701,"date":"2025-06-04T12:13:17","date_gmt":"2025-06-04T16:13:17","guid":{"rendered":"https:\/\/www.bu.edu\/marcom\/?page_id=2701"},"modified":"2025-06-23T14:25:58","modified_gmt":"2025-06-23T18:25:58","slug":"bu-research-on-aging","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/marcom\/bu-research-on-aging\/","title":{"rendered":"BU Research on Aging"},"content":{"rendered":"

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Interdisciplinary research, multidisciplinary storytelling.<\/h2>\n

Challenge<\/h4>\n

Boston University is home to world-class researchers studying how we age, and their work takes place across disciplines\u2014in economics, sociology, social work, neurology, and more. Our job was to spotlight their diverse insights on this singular topic, elevating BU\u2019s interdisciplinary academic work and its impact on real lives.<\/p>\n

Solution<\/h4>\n

We developed Aging Reimagined, a multi-article series for The Brink<\/em> that highlights the diverse research happening at BU on aging, longevity, and quality of life. Through deep collaboration across editorial, design, photography, video, audio, PR, and social media teams, we built a dynamic, multimedia storytelling package that goes beyond conventional feature writing.<\/p>\n

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The series mixed in-depth features with short profiles, first-person essays, and bite-sized articles, crafting stories that feel personal and universal. Each piece was tailored by writers, designers, videographers, and photographers to include creative storytelling techniques like audio clips, video, and interactive visuals.<\/p>\n