{"id":24,"date":"2023-06-05T13:20:08","date_gmt":"2023-06-05T17:20:08","guid":{"rendered":"https:\/\/www.bu.edu\/marcom\/?page_id=24"},"modified":"2023-11-20T16:36:31","modified_gmt":"2023-11-20T21:36:31","slug":"our-expertise","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/marcom\/our-expertise\/","title":{"rendered":"Our Expertise"},"content":{"rendered":"<h3>From producing <em>BU Today<\/em> to operating an in-house marketing agency, the work we do is collaborative and constantly changing.<\/h3>\n<p>We work in four core areas: <a href=\"\/marcom\/how-we-do-it\/strategy-design\/\">Strategy &amp; Design<\/a>, for marketing and integrated campaigns; <a href=\"\/marcom\/how-we-do-it\/storytelling-communications\/\">Storytelling &amp; Communications<\/a>, for editorial, public relations, and social media; <a href=\"\/marcom\/how-we-do-it\/photo-video\/\">Photo &amp; Video<\/a> for\u2014you guessed it\u2014visual storytelling; and <a href=\"\/marcom\/how-we-do-it\/brand-identity\/\">Brand Identity<\/a>, to maintain, support, and evolve the University brand.<\/p>\n<p>But that\u2019s just the beginning. As your partner within the University, we\u2019ll consult with you to determine the best way to move your project forward, including leveraging our pool of outside vendors. Because what matters most to us is the story you want to tell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From producing BU Today to operating an in-house marketing agency, the work we do is [&hellip;]<\/p>\n","protected":false},"author":14611,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"bu-landing","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/24"}],"collection":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/users\/14611"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":28,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/24\/revisions"}],"predecessor-version":[{"id":1934,"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/pages\/24\/revisions\/1934"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/marcom\/wp-json\/wp\/v2\/media?parent=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}