{"id":2288,"date":"2024-07-16T13:53:01","date_gmt":"2024-07-16T17:53:01","guid":{"rendered":"https:\/\/www.bu.edu\/marcom\/?page_id=2288"},"modified":"2025-02-07T14:21:44","modified_gmt":"2025-02-07T19:21:44","slug":"college-of-arts-and-sciences","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/marcom\/college-of-arts-and-sciences\/","title":{"rendered":"College of Arts and Sciences"},"content":{"rendered":"

\"\"<\/p>\n

One brand, boundless possibilities.<\/b><\/h2>\n

Challenge<\/h4>\n

CAS is more than a liberal arts and sciences college\u2014it\u2019s home to 40+ departments and programs, where students can pursue endless possibilities and faculty are dedicated to changing the world. So, we developed a brand identity that highlights their unique interdisciplinary community.<\/p>\n

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Solution<\/h4>\n

The redesign began with strategic positioning that outlines the college\u2019s cross-departmental approach: \u201cWhen arts meet sciences, the possibilities are boundless.\u201d This statement and positioning informed the visual brand identity, brand messaging, and style guide for all 26 undergraduate and graduate departments.<\/p>\n

We started with a tagline treatment that took the form of an equation, representing the multiplying effect of their programs: \u201cArts x Sciences = Boundless Possibilities.\u201d Simple enough for all their communications, it also led to a thought-provoking new masthead for the alumni magazine.<\/p>\n

 <\/p>\n

\"\"The look-and-feel came next: bold colors, eye-catching visuals, and contrasting modern and classic typefaces defined the visual identity and underscored the CAS commitment to interdisciplinary collaboration. Brand messaging, which also spoke to the \u201cmultiplying effect\u201d of collaboration, took on a confident, optimistic, and open-minded tone, amplified by the BU Brand voice.<\/p>\n

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