{"id":1362,"date":"2011-05-16T17:51:25","date_gmt":"2011-05-16T22:51:25","guid":{"rendered":"https:\/\/www.bu.edu\/library\/management\/ref\/market\/"},"modified":"2018-01-15T15:07:27","modified_gmt":"2018-01-15T20:07:27","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/library\/management\/research\/marketing\/","title":{"rendered":"Reference Collection: Marketing Books"},"content":{"rendered":"<h4>Below is a list of marketing books organized by subject.\u00a0 These books are arranged by call number in the Pardee Library Reference Collection.<\/h4>\n<h2><\/h2>\n<h3>Contents<\/h3>\n<ul>\n<li><a href=\"#amspend\">American Spending<\/a><\/li>\n<li><a href=\"#demomargender\">Demographics\/Market Segments (Diversity &amp; Gender)<\/a><\/li>\n<li><a href=\"#demomargeneration\">Demographics\/Market Segments (Generation)<\/a><\/li>\n<li><a href=\"#demomarincome\">Demographics\/Market Segments(Income &amp; Region)<\/a><\/li>\n<li><a href=\"#demopsych\">Demographics\/Psychographics<\/a><\/li>\n<li><a href=\"#intstats\">International Statistics\/International Marketing<\/a><\/li>\n<\/ul>\n<p><b><br \/>\n<\/b><\/p>\n<h2 id=\"advert\">American Spending<\/h2>\n<p>American Buyers X HC110 .C6 A66<\/p>\n<p>Household Spending: Who Spends How Much on What X HC110 .C6 O334\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Best Customers X HC110 .C6 R87\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p><strong>Who&#8217;s Buying Series:<\/strong><\/p>\n<p>Who&#8217;s Buying for Travel X G155 U6 .W65\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying Entertainment X GV53 .W56<\/p>\n<p>Household Spending: Who Spends How Much on What X HC110 .C6 O334<\/p>\n<p>Best Customers X HC110 .C6 R87<\/p>\n<p>Who&#8217;s Buying by Age X HC110 .C6 W47 *Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying: Executive Summary of Household Spending X HC110 .C6 W56\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying Groceries X HD9321.4 .W46\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying Alcoholic and Nonalcoholic Beverages X HD9348 .U5 W46\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying Transportation X HD9710 .U5 W46\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying Household Furnishings, Services and Supplies X HD9773 .U52 W4\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying Apparel X HD9940 U3 W56\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying Information and Consumer Electronics X HE7601 .W46\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying Health Care X RA410.53 .W46\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying for Pets X SF 414.7 .W46\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Who&#8217;s Buying at Restaurants and Carry-Outs X TX 945 .W48\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<h2 id=\"demomargender\">Demographics\/Market Segments (Diversity &amp; Gender)<\/h2>\n<p>Religion in a Free Market: Religious and Non-Religious Americans, Who, What, Why, Where X BL2525 K675<\/p>\n<p>Racial and Ethnic Diversity X E184 .A1 R317<\/p>\n<p>Who We Are: Asians X E184 .A75 W48 2007, 2011<\/p>\n<p>Who We Are: Hispanics X E184 .S75 W48 2007, 2011<\/p>\n<p>Who We Are: Blacks X E185.615 W467 2007, 2011<\/p>\n<p>Who&#8217;s Buying by Race and Hispanic Origin XHC110 .C6 W5<\/p>\n<p>Multicultural Marketing X HF5415.127 .S37<\/p>\n<h2 id=\"demomargeneration\">Demographics\/ Market Segments (Generation)<\/h2>\n<p>Generation X\u00a0 X HC110 .C6 M544\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>American Generations X HC110 .C6 M545<\/p>\n<p>Kid&#8217;s Market X HF5415.33 .U6 N362<\/p>\n<p>Boomer Heartbeat X HN60 .J8<\/p>\n<p>Millennials X HN60 M56\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Baby Boom X HN60 .R868\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<p>Millennials and the Pop Culture X HQ796 .S85<\/p>\n<p>Millennials Go to College X LA229 .H63<\/p>\n<p>Millennials Rising X HQ796 H74<\/p>\n<p>Older Americans: A Changing Market X HQ1064 .U5 A643\u00a0*Latest at Reserve-Reference High Use Shelves<\/p>\n<h2 id=\"demomarincome\">Demographics\/Market Segments (Income &amp; Region)<\/h2>\n<p>State Economic Handbook X HA 203 .S723<\/p>\n<p>American Incomes X HC 110 .I5 A447<\/p>\n<p>Editor and Publisher Market Guide X HF 5905 .F24<\/p>\n<h2 id=\"demopsych\">Demographics\/Psychographics<\/h2>\n<p>Bet You Didn&#8217;t Know X E169 Z83 .R87<\/p>\n<p>American Marketplace X HA203 .A635<\/p>\n<p>Demographics of the U.S. X HB849.49 .R875<\/p>\n<p>American Time Use: Who Spends How Long at What X HD69.T54 A46<\/p>\n<p>Americans and their Homes X HD7287.82 .U6 R87<\/p>\n<p>American Attitudes X HN90 .P8 M58<\/p>\n<p>American Sexual Behavior X HQ18 .U5 A452<\/p>\n<p>American Health:\u00a0Demographics and Spending of Health Care Consumers X RA 445 A69<\/p>\n<h2 id=\"intstats\">International Statistics\/International Marketing<\/h2>\n<p>Statistical Abstract of the United States X HA202 .E78 2012<\/p>\n<p>Statistical Portrait of the United States: Social Conditions and Trends X HA214 .S87<\/p>\n<h2 id=\"medprid\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Below is a list of marketing books organized by subject.\u00a0 These books are arranged by call number in the Pardee Library Reference Collection. Contents American Spending Demographics\/Market Segments (Diversity &amp; Gender) Demographics\/Market Segments (Generation) Demographics\/Market Segments(Income &amp; Region) Demographics\/Psychographics International Statistics\/International Marketing American Spending American Buyers X HC110 .C6 A66 Household Spending: Who Spends How [&hellip;]<\/p>\n","protected":false},"author":4499,"featured_media":0,"parent":10000,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/pages\/1362"}],"collection":[{"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/users\/4499"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/comments?post=1362"}],"version-history":[{"count":50,"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/pages\/1362\/revisions"}],"predecessor-version":[{"id":99684,"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/pages\/1362\/revisions\/99684"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/pages\/10000"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/media?parent=1362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}