{"id":1361,"date":"2011-05-16T17:51:25","date_gmt":"2011-05-16T22:51:25","guid":{"rendered":"https:\/\/www.bu.edu\/library\/management\/ref\/desk\/"},"modified":"2023-05-23T08:31:04","modified_gmt":"2023-05-23T12:31:04","slug":"desk","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/library\/management\/research\/desk\/","title":{"rendered":"Reserve-Reference (High Use)"},"content":{"rendered":"<h4>Listed below is a selected list of books\u00a0on the Reserve-Reference (High Use) shelves at the\u00a0Pardee Services Desk. \u00a0These books are arranged by call number.<br \/>\n<span style=\"font-size: 1.5em; font-weight: normal;\"> <\/span><\/h4>\n<h3>CONTENTS<\/h3>\n<ul>\n<li><a href=\"#genref\">General Reference<\/a><\/li>\n<li><a href=\"#indust\">Industry Information<\/a><\/li>\n<li><a href=\"#investref\">Investing <\/a><\/li>\n<li><a href=\"#market\">Marketing &amp; Advertising<\/a><\/li>\n<li><a href=\"#marsca\">Marketing Scales<\/a><\/li>\n<li><a href=\"#ratio\">Ratios<\/a><\/li>\n<li><a href=\"#stats\">Statistics<\/a><\/li>\n<\/ul>\n<h2 id=\"genref\">General Reference<\/h2>\n<p><a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121641307040001161\" target=\"_blank\" rel=\"noopener noreferrer\">Sports Market Place Directory<\/a> X HD9992.U5 S667<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/u9s3q6\/ALMA_BOSU121920834240001161\" target=\"_blank\" rel=\"noopener noreferrer\">Occupational Outlook Handbook<\/a> X HF5381 .F495 2018<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/u9s3q6\/ALMA_BOSU121612837210001161\" target=\"_blank\" rel=\"noopener noreferrer\">Statesman&#8217;s Yearbook<\/a> X JA51 .E64<\/p>\n<h2 id=\"indust\">Industry Information<\/h2>\n<p><a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121676014950001161\" target=\"_blank\" rel=\"noopener noreferrer\">Manufacturing &amp; Distribution USA<\/a> X HD9723 .M36 2017 (Vol. 1-3)<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/u9s3q6\/ALMA_BOSU121659927840001161\" target=\"_blank\" rel=\"noopener noreferrer\">Standard Industrial Classification Manua<\/a>l X HF1042 .A55 1987<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121612428500001161\" target=\"_blank\" rel=\"noopener noreferrer\">North American Industry Classification System<\/a> X HF1042 .A55 (2012, 2017)<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121636061480001161\" target=\"_blank\" rel=\"noopener noreferrer\">How Products are Made : An Illustrated Guide to Product Manufacturing<\/a> X\u00a0TS146 .H67<br \/>\nRestaurant Industry Forecast X TX943 .N38 (<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121641323230001161\" target=\"_blank\" rel=\"noopener noreferrer\">2012-2016<\/a>, <a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121882726650001161\" target=\"_blank\" rel=\"noopener noreferrer\">2017 &amp; 2019<\/a>)<\/p>\n<h2 id=\"investref\">Investing<\/h2>\n<p><a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121621384210001161\" target=\"_blank\" rel=\"noopener noreferrer\">The CRB Commodity Yearbook<\/a> X HF1041 .F39 (2015-2017)<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121881092230001161\" target=\"_blank\" rel=\"noopener noreferrer\">SBBI Yearbook: Stocks, Bonds, Bills, and Inflation<\/a> X HG 4915 I3623 (2017, 2018)<\/p>\n<h2 id=\"market\">Marketing &amp; Advertising<\/h2>\n<p><a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121671938790001161\" target=\"_blank\" rel=\"noopener noreferrer\">The DMA Response Rate Report<\/a> X HF5415 .D53<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121627127930001161\" target=\"_blank\" rel=\"noopener noreferrer\">Statistical Fact Book<\/a> X HF5415.126 F33<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU161697945330001161\" target=\"_blank\" rel=\"noopener noreferrer\">Market Share Reporter<\/a> X HF5415.2 M37<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121671181000001161\" target=\"_blank\" rel=\"noopener noreferrer\">Lifestyle Market Analyst<\/a> X HF5415.33 .U6 L54<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121624749380001161\" target=\"_blank\" rel=\"noopener noreferrer\">Marketer&#8217;s Guide to Media<\/a> X HF5826.5 .M45<br \/>\n<strong><br \/>\nDemographics\/Market Segments:<\/strong><\/p>\n<p><a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/u9s3q6\/ALMA_BOSU151786868120001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying for Travel<\/a> X G155 U6 .W65<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121666756630001161\" target=\"_blank\" rel=\"noopener noreferrer\">Generation X\u00a0<\/a> X HC110 .C6 M544<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121846453100001161\" target=\"_blank\" rel=\"noopener noreferrer\">Household Spending: Who Spends How Much on What<\/a> X HC110 .C6 O334<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121648744780001161\" target=\"_blank\" rel=\"noopener noreferrer\">Best Customers<\/a> X HC110 .C6 R87<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121624424430001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying by Age<\/a> X HC110 .C6 W47<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121664776140001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying: Executive Summary of Household Spending<\/a> X HC110 .C6 W56<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/u9s3q6\/ALMA_BOSU151786868240001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying Groceries<\/a> X HD9321.4 .W46<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121846199330001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying Alcoholic and Nonalcoholic Beverages<\/a> X HD9348 .U5 W46<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/u9s3q6\/ALMA_BOSU151786868340001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying Transportation<\/a> X HD9710 .U5 W46<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121659315390001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying Household Furnishings, Services and Supplies<\/a> X HD9773 .U52 W4<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121846199300001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying Apparel<\/a> X HD9940 U3 W56<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121620025200001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying Information and Consumer Electronics<\/a> X HE7601 .W46<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121666750770001161\" target=\"_blank\" rel=\"noopener noreferrer\">The Millennials<\/a> X HN60 M56<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121666679830001161\" target=\"_blank\" rel=\"noopener noreferrer\">Baby Boom<\/a> X HN60 .R868<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121612264450001161\" target=\"_blank\" rel=\"noopener noreferrer\">American Attitudes: Who Thinks What about the Issues That Shape Our Lives<\/a> X HN90 . P8 M58<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/u9s3q6\/ALMA_BOSU121666701430001161\" target=\"_blank\" rel=\"noopener noreferrer\">Older Americans: A Changing Market<\/a> X HQ1064 .U5 A643<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121641044830001161\" target=\"_blank\" rel=\"noopener noreferrer\">American Men: Who They Are &amp; How They Live<\/a> X HQ1090.3 .A457<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/u9s3q6\/ALMA_BOSU121641177550001161\" target=\"_blank\" rel=\"noopener noreferrer\">American Women: Who They Are &amp; How They Live<\/a> X HQ1421 .A486<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121629282440001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying Health Care<\/a> X RA410.53 .W46<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/u9s3q6\/ALMA_BOSU121651689560001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying for Pets<\/a> X SF414.7 .W46<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121846452740001161\" target=\"_blank\" rel=\"noopener noreferrer\">Who&#8217;s Buying at Restaurants and Carry-Outs<\/a> X TX945 .W48<\/p>\n<p><strong>Advertising Age Supplements:<\/strong><\/p>\n<p><a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121617814350001161\" target=\"_blank\" rel=\"noopener noreferrer\">Search Marketing Fact Pack<\/a> X HF5415. 1264 S42<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121852259700001161\" target=\"_blank\" rel=\"noopener noreferrer\">Consumers\u00a0on the\u00a0Go<\/a>\u00a0 X HF5415.1265 .C64<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121613671590001161\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Marketing &amp; Media Fact Pack<\/a> X HF5415.1265 D53<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121617791470001161\" target=\"_blank\" rel=\"noopener noreferrer\">Hispanic Fact Pack<\/a> X HF5415.127 H576<br \/>\n<span><a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121735585180001161\" target=\"_blank\" rel=\"noopener noreferrer\">Retail Marketing<\/a>\u00a0X HF5429.3 .A48 <\/span><br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121735584310001161\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Fact Pack<\/a> X HF5548.34 .A48<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121798712010001161\" target=\"_blank\" rel=\"noopener noreferrer\">Marketing Fact Pack<\/a> X HF5801 A2764<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121914181310001161\" target=\"_blank\" rel=\"noopener noreferrer\">Year in AI Fact Pack<\/a>\u00a0X HF5801 .A27643<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121776751970001161\" target=\"_blank\" rel=\"noopener noreferrer\">B-to-B Marketing Fact Pack<\/a> X HF5801.B2<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121617722890001161\" target=\"_blank\" rel=\"noopener noreferrer\">Agency Preview Guide<\/a> X HF5801 F301<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121617790720001161\" target=\"_blank\" rel=\"noopener noreferrer\">Fact Pack: Annual Guide to Advertising &amp; Marketing<\/a> X HF5801 F302<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121888758770001161\" target=\"_blank\" rel=\"noopener noreferrer\">Leading National Advertisers Fact Pack<\/a> X HF5813.U6 T96<\/p>\n<h2>Marketing Scales<\/h2>\n<p><a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121662320390001161\" target=\"_blank\" rel=\"noopener noreferrer\">Handbook of Marketing Scales<\/a> X HF5415.3 .B323<br \/>\nMarketing Scales Handbook X HF5415.3 .B785 (<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121660558830001161\" target=\"_blank\" rel=\"noopener noreferrer\">Vol. 1-4 1992<\/a>, <a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121769560800001161\" target=\"_blank\" rel=\"noopener noreferrer\">Vol.5 2009<\/a>, <a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121769560840001161\" target=\"_blank\" rel=\"noopener noreferrer\">Vol.6 2012<\/a>, <a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121769561810001161\" target=\"_blank\" rel=\"noopener noreferrer\">Vol.7 2013<\/a>)<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU151864552620001161\" target=\"_blank\" rel=\"noopener noreferrer\">Volume\u00a08 2015<\/a> (ebook only, available through BU Libraries Search), <a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU151911265680001161\" target=\"_blank\" rel=\"noopener noreferrer\">Volume 9 2017<\/a> (ebook only, available through BU Libraries Search), <a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU151988462950001161\" target=\"_blank\" rel=\"noopener noreferrer\">Volume 10\u00a0 2019<\/a> (ebook only, available through BU Libraries Search)<\/p>\n<h2 id=\"ratio\">Ratios<\/h2>\n<p><a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121668280950001161\" target=\"_blank\" rel=\"noopener noreferrer\">RMA Annual Statement Studies<\/a> X HC110 .I6 F57\u00a0 (2010\/11)<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121660037830001161\" target=\"_blank\" rel=\"noopener noreferrer\">Industry Norms and Key Business Ratios<\/a> X HD2771 .I53\u00a0 (2017, 2018, 2019)<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121657815620001161\" target=\"_blank\" rel=\"noopener noreferrer\">IRS Corporate Financial Ratios<\/a> X HF5681 .R25 I72 2016<br \/>\n<a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121618934550001161\" target=\"_blank\" rel=\"noopener noreferrer\">Almanac of Business and Industrial Financial Ratios<\/a> X HF5681 .R25 T68\u00a0 2017<\/p>\n<h2 id=\"stats\">Statistics<\/h2>\n<p><a href=\"https:\/\/buprimo.hosted.exlibrisgroup.com\/permalink\/f\/1du03mk\/ALMA_BOSU121731432150001161\" target=\"_blank\" rel=\"noopener noreferrer\">Statistical Abstract of the United States<\/a> X HA202 .E78 2018<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listed below is a selected list of books\u00a0on the Reserve-Reference (High Use) shelves at the\u00a0Pardee Services Desk. \u00a0These books are arranged by call number. CONTENTS General Reference Industry Information Investing Marketing &amp; Advertising Marketing Scales Ratios Statistics General Reference Sports Market Place Directory X HD9992.U5 S667 Occupational Outlook Handbook X HF5381 .F495 2018 Statesman&#8217;s Yearbook [&hellip;]<\/p>\n","protected":false},"author":4499,"featured_media":0,"parent":10000,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/pages\/1361"}],"collection":[{"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/users\/4499"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/comments?post=1361"}],"version-history":[{"count":50,"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/pages\/1361\/revisions"}],"predecessor-version":[{"id":109037,"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/pages\/1361\/revisions\/109037"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/pages\/10000"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/library\/wp-json\/wp\/v2\/media?parent=1361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}