Marketing Resources at Pardee Library
Pardee Library has many resources available to help you develop your marketing plan, such as market research reports from Mintel, consumer product usage data from MRI-Simmons Insights, advertising expenditure data from Ad$pender and articles from industry publications. These resources and many others are listed on the Marketing research guide available on the Pardee Library page.
For a complete list of our research guides, please consult the Pardee Library Research Guides page. If you need help with your research, please contact us at pardstf@bu.edu.