October 2015 Featured New Books

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Books found at the Pardee Library

Note: Click on the title to find the book’s current availability. If the book is currently unavailable click on the “Find in Library” tab to view request options.

Strong Brands Strong Relationships Your Strategy Wicked entrepreneurship : defining the basics of entreponerology Wealth of Common Sense Taiichi Ohno Race and retail : consumption across the color line Quiet : the power of introverts in a world that can't stop talking The open organization : igniting passion and performance Navigating the Rivers of Cash Losing the signal : the untold story behind the extraordinary rise and spectacular fall of Blackberry Indias Investment Enviroment Gender and creative labour Fairness in the workplace : a global perspective Developments in Chinese Entrepreneurship The whole brain business book : unlocking the power of whole brain thinking in organizations, teams and individuals The silo effect : the peril of expertise and the promise of breaking down barriers

Ebooks

Note: To access a book, click on “Find Online.” Most books are available online through Ebrary, E Boooks Library (EBL), or through Oxford Scholarship Online. Books can be read online or downloaded. Printing of specific pages is allowed.

Trading psychology 2.0 : from best practices to best processes Three : the human resources emerging executive Strategic customer relationship management in the age of social media Predictive marketing : easy ways every marketer can use customer analytics and big data On purpose : why great leaders start with the plot Ignite : real leadership, real talk, real results Fraud analytics using descriptive, predictive, and social network techniques : a guide to data science for fraud detection A crowdfunder's strategy guide : build a better business by building community Creating a data-driven organization practical advice from the trenches The Art of SEO : mastering search engine optimization Asian Brand Strategy Africans Investing in Africa