The 51 Percent Project
The 51 Percent Project is a research and data-driven communications initiative to engage the established majority of Americans who are ready to invest and participate in climate solutions. An aware and engaged citizenry is a critical ingredient to accelerate the global shift to clean energy. The Project, founded by ISE Senior Fellow Sarah Finnie Robinson, identifies best practices from peer-reviewed academic and scientific climate-change communications research to showcase standout examples in mainstream consumer messaging. It provides a robust digital resource to inspire and advise interested sustainability practitioners and communicators, e.g. elected officials, universities, investors, corporations, media, consumer-facing brands and services, and more.
11 Climate Communication PrinciplesListen: Sarah Discusses
- Climate Week 2020: EARTHDAY.ORG campaign in creative collaboration with Sarah Finnie Robinson, OAAA, Extra Credit Projects, and Adams Outdoor Advertising: Nature’s Essential Workers Featured on Out of Home Displays for Climate Week.
- Covering Climate Now: Spearheading Boston University’s leadership on media climate communications as an institutional partner of this new global journalism initiative committed to more and better climate coverage. CCN includes 400+ news outlets reaching nearly 2 billion people – shining a huge spotlight on the power and influence of climate communications.
- #EarthToPeople: Produced three nationally broadcasted climate action PSAs in partnership with the BU College of Communication and Litton Entertainment, a division of Hearst Television.