The 51 Percent Project

The 51 Percent Project is a research and data-driven communications initiative to engage the established majority of Americans who are ready to invest and participate in climate solutions. An aware and engaged citizenry is a critical ingredient to accelerate the global shift to clean energy. The Project, founded by ISE Senior Fellow Sarah Finnie Robinson, identifies best practices from peer-reviewed academic and scientific climate-change communications research to showcase standout examples in mainstream consumer messaging. It provides a robust digital resource to inspire and advise interested sustainability practitioners and communicators, e.g. elected officials, universities, investors, corporations, media, consumer-facing brands and services, and more.



11 Climate Communication Principles

Listen: Sarah Discusses



  • #EarthToPeople: Produced three nationally broadcasted climate action PSAs in partnership with the BU College of Communication and Litton Entertainment, a division of Hearst Television.