Stine Grodal

Associate Professor, Strategy and Innovation

  • Title Associate Professor, Strategy and Innovation

Stine Grodal’s main stream of research examines institutional change. In particular she investigates the emergence of new organizational fields and organizations’ responses to changes in their institutional environment by asking how institutional logics, symbols, and localized meaning structures facilitate and constrain change processes. Dr. Grodal is interested in the use of labels, and the role labels play as carriers of meaning and agents of change. She investigates how labels assume multiple meanings across institutional contexts, and how organizations use labels in order to redefine boundaries and meaning structure, attract resources, and improve their competitive advantage. Most of her research has focused on tobacco, nanotechnology, and the legal service sector.

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