{"id":737,"date":"2021-05-12T14:58:56","date_gmt":"2021-05-12T18:58:56","guid":{"rendered":"https:\/\/www.bu.edu\/industry\/?p=737"},"modified":"2021-05-12T15:52:35","modified_gmt":"2021-05-12T19:52:35","slug":"working-with-industry-primer","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/industry\/2021\/05\/12\/working-with-industry-primer\/","title":{"rendered":"Researchers, Meet Industry"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Following last month&#8217;s announcement of <a href=\"https:\/\/www.bu.edu\/articles\/2021\/bu-and-red-hat-extend-expand-partnership-for-cloud-research\/\">Boston University&#8217;s expanded partnership with Red Hat<\/a>, you may be wondering whether industry collaboration is right for you as an academic researcher. The advantages are numerous, from research funding to deepening your impact, but the process may be unfamiliar. As a first step, it can be helpful to get clear on your goals, and also to put yourself in the shoes of potential industry partners. Academic and industry collaborations can take many forms and are highly dependent on the PI and industry partner\u2019s goals and expectations.\u00a0<\/span><\/p>\n<h3>The Industry Perspective<\/h3>\n<p>Industry is always looking for ways to create a competitive advantage for its products and services in the marketplace. They might be interested in insight into emerging science and technologies; access to unique talent, equipment, or facilities; acquiring intellectual <span style=\"font-weight: 400;\">property (IP); g<\/span><span style=\"font-weight: 400;\">aining access to industry-friendly government-funded opportunities like SBIRs and STTRs; p<\/span><span style=\"font-weight: 400;\">roduct placement in cutting edge labs for marketing product development; or some combination of these advantages.\u00a0<\/span><\/p>\n<p>How industry works with researchers is as diverse as their incentives. They may seek to license a researcher&#8217;s IP, tap into a lab&#8217;s unique capabilities, collaborate on sponsored research, or invest in a researcher&#8217;s start-up company.<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to remember that industry is looking to develop a product or service that it can profitably sell to its customers in a relatively short time. As a result, industry is less likely to invest in fundamental or basic research that may take a long time to translate into a product or may represent more research or financial risk than the company may be comfortable taking.\u00a0 At the same time, academic researchers may be focused on fundamental research to create new knowledge or make new discoveries and innovations in their fields that may not yet contemplate a commercial product. <\/span><span>BU Industry Engagement can help bridge the gap between industry and researcher priorities to find what we like to call the \u201ccollaboration sweet spot.&#8221;<\/span><\/p>\n<h3>The Collaboration Sweet Spot<\/h3>\n<p><span style=\"font-weight: 400;\">A simplified view of the Innovation Life Cycle is shown below, beginning with basic research and ending with the commercialization of a product. Academia and industry tend to focus on different ends of this life cycle. While industry will work with academic researchers across this spectrum, there is a collaboration sweet spot where an academic researcher\u2019s work can help an industry partner solve a particular research problem to help them move a research idea to product development and commercialization.\u00a0 This sweet spot is sometimes referred to as applied research or translational research and can produce very strong, mutually beneficial partnerships.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" src=\"\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.12.44-PM.png\" alt=\"\" width=\"1860\" height=\"1096\" class=\"alignnone wp-image-739 size-full\" srcset=\"https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.12.44-PM.png 1860w, https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.12.44-PM-636x375.png 636w, https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.12.44-PM-1024x603.png 1024w, https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.12.44-PM-768x453.png 768w, https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.12.44-PM-1536x905.png 1536w\" sizes=\"(max-width: 1860px) 100vw, 1860px\" \/><\/p>\n<h3>A Partnership Takes Shape<\/h3>\n<p><span style=\"font-weight: 400;\">Once an area of potential collaboration is established between an academic researcher and a potential industry partner, the form of that partnership needs to be established and put in place. There are many arrangements that can be used between academic researchers and industry, depending on the goals and expectations of both parties. The most common arrangements are shown below.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" src=\"\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.15.31-PM.png\" alt=\"\" width=\"1874\" height=\"1268\" class=\"alignnone wp-image-741 size-full\" srcset=\"https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.15.31-PM.png 1874w, https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.15.31-PM-636x430.png 636w, https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.15.31-PM-1024x693.png 1024w, https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.15.31-PM-768x520.png 768w, https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.15.31-PM-1536x1039.png 1536w, https:\/\/www.bu.edu\/industry\/files\/2021\/05\/Screen-Shot-2021-05-04-at-2.15.31-PM-445x300.png 445w\" sizes=\"(max-width: 1874px) 100vw, 1874px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">BU Industry Engagement and our colleagues in Technology Development are well-versed in when, where, why, and how these different arrangements should be used and work with BU researchers and their industry partners everyday to put these arrangements in place. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>Take Action<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your research has the potential to do big things, and Industry Engagement is here to help you unleash that potential. <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.bu.edu\/industry\/contact-us\/\">Reach out<\/a> to our team with questions or to get started.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The advantages of industry collaboration are numerous, from research funding to deepening your impact, but the process may be unfamiliar. As a first step, it can be helpful to get clear on your goals, and also to put yourself in the shoes of potential industry partners. <\/p>\n","protected":false},"author":15731,"featured_media":636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/posts\/737"}],"collection":[{"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/users\/15731"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/comments?post=737"}],"version-history":[{"count":7,"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/posts\/737\/revisions"}],"predecessor-version":[{"id":759,"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/posts\/737\/revisions\/759"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/media\/636"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/media?parent=737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/categories?post=737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/industry\/wp-json\/wp\/v2\/tags?post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}