{"id":220,"date":"2018-05-24T14:23:11","date_gmt":"2018-05-24T18:23:11","guid":{"rendered":"https:\/\/www.bu.edu\/hospitality\/?post_type=profile&#038;p=220"},"modified":"2026-05-14T14:14:58","modified_gmt":"2026-05-14T18:14:58","slug":"makarand-mody","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/hospitality\/profile\/makarand-mody\/","title":{"rendered":"Makarand Mody"},"content":{"rendered":"<p><span>Makarand Mody, Ph.D. is an Associate Professor of Hospitality Marketing at the Boston University School of Hospitality Administration (SHA). He received his Ph.D. in Hospitality Management from Purdue University, and also holds a Master\u2019s degree from the University of Strathclyde in Scotland. He currently serves as the Chair of Undergraduate Programs at SHA, and the School&#8217;s first-ever Director of Research.<\/span><\/p>\n<div>\n<p><span>Makarand is published in leading journals in areas of hospitality and tourism and services management, such as the International Journal of Contemporary Hospitality Management, Tourism Management, and Journal of Service Management, among others. He is an internationally recognized scholar on the sharing economy and conducts research on the intersection of hospitality and other industries, such as healthcare.\u00a0<\/span><\/p>\n<div><span>Makarand has a varied industry background, having worked in the hotel, airline, and market research industries. His diverse industry experience complements his academic expertise to impart a real-world, yet conceptually grounded understanding of business and management to students.<\/span><\/div>\n<div><\/div>\n<div>Connect on <a href=\"https:\/\/www.linkedin.com\/in\/makarandmody2009\/\">LinkedIn<\/a><\/div>\n<\/div>\n<h2>Meet Professor Makarand Mody<\/h2>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zMheY-6BVow?si=Iaz-x8nlGKVf2kfM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h2 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Office Hours<\/h2><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<p>By appointment. Please send me an email. Zoom Meeting ID: <span>312-125-7353<\/span><\/p>\n<p><\/div>\n<\/div>\n\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h2 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Courses<\/h2><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<table width=\"469\" height=\"94\">\n<tbody>\n<tr>\n<td width=\"113\">HF100<\/td>\n<td width=\"356\"><span>Introduction to Hospitality<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"113\">SHA HF260<\/td>\n<td width=\"356\">Hospitality Marketing Principles<\/td>\n<\/tr>\n<tr>\n<td>SHA HF301<\/td>\n<td>Research Methods in Hospitality and Tourism<\/td>\n<\/tr>\n<tr>\n<td>SHA HF762<\/td>\n<td>Marketing and Branding<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/div>\n<\/div>\n\n<div class=\"bu_collapsible_container \" aria-live=\"polite\" data-customize-animation=\"false\"><h2 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Recent Publications<\/h2><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<ul>\n<li><b>Mody, M.<\/b>, Hanks, L., &amp; Cheng, M. (2021). Sharing economy research in hospitality and tourism: a critical review using bibliometric analysis, content analysis and a quantitative systematic literature review. <i>International Journal of Contemporary Hospitality Management<\/i>, <i>33<\/i>(5), 1711\u20131745. <a href=\"https:\/\/doi.org\/10.1108\/IJCHM-12-2020-1457\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/doi.org\/10.1108\/IJCHM-12-2020-1457&amp;source=gmail&amp;ust=1625937192583000&amp;usg=AFQjCNGESD072jXRyuPmP4O4HbdVa0qfzQ\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.1108\/IJCHM-<wbr \/>12-2020-1457<\/a><\/li>\n<li><b>Mody, M.<\/b>, Suess, C., &amp; Dogru, T. (2021). Does Airbnb impact non-hosting Residents \u2019 quality of life\u202f? Comparing media discourse with empirical evidence. <i>Tourism Management Perspectives<\/i>, <i>39<\/i>. <a href=\"https:\/\/doi.org\/10.1016\/j.tmp.2021.100853\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/doi.org\/10.1016\/j.tmp.2021.100853&amp;source=gmail&amp;ust=1625937192583000&amp;usg=AFQjCNGqf45eVGhSz89C8T21pjL48AwQvA\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.1016\/j.tmp.<wbr \/>2021.100853<\/a><\/li>\n<li>Dogru, T., <b>Mody, M.<\/b>, Line, N., Hanks, L., Suess, C., &amp; Bonn, M. (2021). The Effect of Airbnb on Hotel Performance: Comparing Single- and Multi-Unit Host Listings in the United States. <i>Cornell Hospitality Quarterly<\/i>. <a href=\"https:\/\/doi.org\/10.1177\/1938965521993083\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/doi.org\/10.1177\/1938965521993083&amp;source=gmail&amp;ust=1625937192583000&amp;usg=AFQjCNGiZVOpBdh31GpZraDI0htgpygysg\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.1177\/<wbr \/>1938965521993083<\/a><\/li>\n<li>Dogru, T., Majid, K., Laroche, M., <b>Mody, M<\/b>., &amp; Suess, C. (2021). Communicating quality while evoking loss \u2013 How consumers assess extra charges in the Airbnb marketplace. <i>Tourism Management<\/i>, <i>87<\/i>(June). <a href=\"https:\/\/doi.org\/10.1016\/j.tourman.2021.104376\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/doi.org\/10.1016\/j.tourman.2021.104376&amp;source=gmail&amp;ust=1625937192583000&amp;usg=AFQjCNGwrGPLAznzBzJlNwxJJbUHw7Xvgw\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.1016\/j.<wbr \/>tourman.2021.104376<\/a><\/li>\n<li>Suess, C., Woosnam, K., <b>Mody, M.<\/b>, Dogru, T., &amp; Sirakaya Turk, E. (2021). Understanding How Residents\u2019 Emotional Solidarity with Airbnb Visitors Influences Perceptions of Their Impact on a Community: The Moderating Role of Prior Experience Staying at an Airbnb. <i>Journal of Travel Research<\/i>, <i>60<\/i>(5), 1039-1060.<a href=\"https:\/\/doi.org\/10.1177\/0047287520921234\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/doi.org\/10.1177\/0047287520921234&amp;source=gmail&amp;ust=1625937192583000&amp;usg=AFQjCNH9VLhpbhYUXQG4mrhMrGebKGwzfQ\" rel=\"noopener noreferrer\"><span>https:\/\/doi.org\/10.<wbr \/>1177\/0047287520921234<\/span><\/a><\/li>\n<li>Song, S., Suess, C., <b>Mody, M.<\/b>, &amp; Dogru, T. (2021). Comparing substantive and communicative servicescapes\u2019 influences on health care travelers\u2019 emotions: the moderating effect of peer-to-peer accommodation and hotel interior design style. <i>International Journal of Contemporary Hospitality Management<\/i>, <i>33<\/i>(1), 1-26 <a href=\"https:\/\/doi.org\/10.1108\/IJCHM-12-2019-1022\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/doi.org\/10.1108\/IJCHM-12-2019-1022&amp;source=gmail&amp;ust=1625937192583000&amp;usg=AFQjCNGtxgN-hmJHP44EiHBRd6Mh4FF6Hw\" rel=\"noopener noreferrer\">https:\/\/doi.org\/10.1108\/IJCHM-<wbr \/>12-2019-1022<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/scholar.google.com\/citations?hl=en&amp;user=XsLDcFoAAAAJ\">See more on Google Scholar<\/a><\/p>\n<p><\/div>\n<\/div>\n\n<div class=\"bu_collapsible_container \" id=\"collapse\" aria-live=\"polite\" data-customize-animation=\"false\"><h2 class=\"bu_collapsible\" aria-expanded=\"false\"tabindex=\"0\" role=\"button\">Recent News<\/h2><div class=\"bu_collapsible_section\" style=\"display: none;\"><\/p>\n<p><ul class=\"news_list category_342\"><li class=\"post_29366\">\n<h4 class=\"news_post_title\"><a href=\"https:\/\/www.bu.edu\/hospitality\/2026\/07\/06\/the-washington-post-makarand-mody-weighs-in-on-the-great-vacation-rental-debate\/\">[The Washington Post] Makarand Mody Weighs In on the Great Vacation Rental Debate<\/a><\/h4>\n<span class=\"date\">July 6, 2026<\/span>\n<p class=\"excerpt\">Splitting the cost of a shared vacation rental is a familiar source... <a class=\"more\" href=\"https:\/\/www.bu.edu\/hospitality\/2026\/07\/06\/the-washington-post-makarand-mody-weighs-in-on-the-great-vacation-rental-debate\/\">[ More ]<\/a><\/p>\n<\/li>\n\n<li class=\"post_27267\">\n<h4 class=\"news_post_title\"><a href=\"https:\/\/www.bu.edu\/hospitality\/2026\/01\/26\/sha-professor-makarand-mody-receives-2026-shipley-academic-innovation-award\/\">SHA Professor Makarand Mody Receives 2026 Shipley Academic Innovation Award<\/a><\/h4>\n<span class=\"date\">January 26, 2026<\/span>\n<p class=\"excerpt\">Boston University has announced the recipients of the 2026 Shipley Academic Innovation... <a class=\"more\" href=\"https:\/\/www.bu.edu\/hospitality\/2026\/01\/26\/sha-professor-makarand-mody-receives-2026-shipley-academic-innovation-award\/\">[ More ]<\/a><\/p>\n<\/li>\n\n<li class=\"post_26971\">\n<h4 class=\"news_post_title\"><a href=\"https:\/\/www.bu.edu\/hospitality\/2025\/11\/11\/the-boston-globe-43-cancellations-reported-at-logan-airport-on-friday\/\">[The Boston Globe] 43 cancellations reported at Logan Airport on Friday<\/a><\/h4>\n<span class=\"date\">November 11, 2025<\/span>\n<p class=\"excerpt\">Makarand Mody, Associate Professor of Hospitality Marketing at the Boston University School... <a class=\"more\" href=\"https:\/\/www.bu.edu\/hospitality\/2025\/11\/11\/the-boston-globe-43-cancellations-reported-at-logan-airport-on-friday\/\">[ More ]<\/a><\/p>\n<\/li>\n\n<\/ul>\n<\/p>\n<p><a href=\"https:\/\/www.bu.edu\/hospitality\/research\/archives\/makarand-mody\/\" class=\"button\" rel=\"noopener\">Read More from Makarand Mody<\/a><\/p>\n<p><\/div>\n<\/div>\n\n","protected":false},"author":1,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/profile\/220"}],"collection":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":51,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/profile\/220\/revisions"}],"predecessor-version":[{"id":29139,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/profile\/220\/revisions\/29139"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/media?parent=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}