{"id":10102,"date":"2021-05-13T14:42:54","date_gmt":"2021-05-13T18:42:54","guid":{"rendered":"https:\/\/www.bu.edu\/hospitality\/?post_type=profile&#038;p=10102"},"modified":"2021-06-15T15:36:57","modified_gmt":"2021-06-15T19:36:57","slug":"cindy-hale","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/hospitality\/profile\/cindy-hale\/","title":{"rendered":"Cindy Hale"},"content":{"rendered":"<p><span>I bring extensive strategic business insight, business development, marketing ingenuity and cultural development experience to B2B \/ consumer healthcare organizations that want to transform their business, brand, customer\/patient experience, inside and out.<\/span><br \/>\n<span>I&#8217;m a thoughtful strategic leader and creative visionary who drives growth through insight, analysis, technology, and innovation in support of growth-focused organizational goals.<\/span><\/p>\n<p><span>I have a big-picture approach, informed by my work with global brands across industries, that drives leaders to think bigger and define new ways to approach their markets. I focus on customers and build powerful end-to-end solutions that drive ROI.<\/span><\/p>\n<p><span>My experience is building and leading empowered teams and shaping positive work cultures in enterprise-sized organizations to mid-sized companies. I have extensive experience as a consultant, in agency settings and working internally at the enterprise to mid-sized organizations. This has provided me with a unique perspective: I &#8220;get&#8221; both internal executive team issues and consulting team-best practices and I create ways to better integrate partners and peers to collaborate, making an impact in the marketplace and a difference in the world.<\/span><\/p>\n<p><span>Core competencies and skills: Executive Team Leadership, Board and investor relations, Business Growth\/Transformation Strategy, Marketing, Sales and Admissions, Human Resources, Operations Leadership. Patient and Employee Experience, Internal Cultural Shift, Diversity Enculturation, Technology Integration, Reputation Management, CRM implementation and innovation, Inbound\/Outbound, Customer Experience Mapping, Content Marketing, Customer\/Employee Engagement, B2B and B2C, Strategic Partnership Development, Earned Media<\/span><\/p>\n<p><span>Healthcare, Mental Healthcare, Products &amp; Services, Retail, Hospitality, Tourism, Technology<\/span><\/p>\n","protected":false},"author":16771,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/profile\/10102"}],"collection":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/users\/16771"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/profile\/10102\/revisions"}],"predecessor-version":[{"id":10104,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/profile\/10102\/revisions\/10104"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/media?parent=10102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}