{"id":24836,"date":"2025-04-08T10:37:58","date_gmt":"2025-04-08T14:37:58","guid":{"rendered":"https:\/\/www.bu.edu\/hospitality\/?p=24836"},"modified":"2025-04-15T11:35:14","modified_gmt":"2025-04-15T15:35:14","slug":"falstaff-travel-dream-vacations-sleep-tourism-revolutionizes-the-travel-industry","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/hospitality\/2025\/04\/08\/falstaff-travel-dream-vacations-sleep-tourism-revolutionizes-the-travel-industry\/","title":{"rendered":"[Falstaff Travel] Dream Vacations: Sleep Tourism Revolutionizes the Travel Industry"},"content":{"rendered":"<p><strong>Good sleep is a luxury\u2014especially in a world that rarely slows down. A new travel trend is tapping into our deep craving for restful nights: sleep tourism.<\/strong><\/p>\n<figure id=\"attachment_24837\" aria-describedby=\"caption-attachment-24837\" style=\"width: 646px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" src=\"\/hospitality\/files\/2025\/04\/pexels-cottonbro-6466478.jpgkleiner-636x424.jpg\" alt=\"\" width=\"636\" height=\"424\" class=\"size-medium wp-image-24837\" srcset=\"https:\/\/www.bu.edu\/hospitality\/files\/2025\/04\/pexels-cottonbro-6466478.jpgkleiner-636x424.jpg 636w, https:\/\/www.bu.edu\/hospitality\/files\/2025\/04\/pexels-cottonbro-6466478.jpgkleiner-1024x683.jpg 1024w, https:\/\/www.bu.edu\/hospitality\/files\/2025\/04\/pexels-cottonbro-6466478.jpgkleiner-768x512.jpg 768w, https:\/\/www.bu.edu\/hospitality\/files\/2025\/04\/pexels-cottonbro-6466478.jpgkleiner.jpg 1200w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><figcaption id=\"caption-attachment-24837\" class=\"wp-caption-text\">Spoilt for choice in the pillow menu<\/figcaption><\/figure>\n<p data-start=\"12\" data-end=\"559\" class=\"\">As sleep transforms from a passive necessity into a sought-after luxury, <a href=\"https:\/\/www.bu.edu\/hospitality\/profile\/kaushik-vardharajan\/\">Kaushik Vardharajan<\/a>, Associate Professor of the Practice and Director of the Real Estate Program at Boston University\u2019s School of Hospitality Administration, offers insight into a growing hospitality movement that redefines what travelers value most: deep rest. \u201cThe previous paradigm was that sleeping is the most boring thing you can do on vacation,\u201d he notes. Today, the industry is waking up to new expectations\u2014restorative sleep is now central to the travel experience.<\/p>\n<p data-start=\"561\" data-end=\"1023\" class=\"\">This article explores the global rise of <em data-start=\"602\" data-end=\"617\">sleep tourism<\/em>\u2014a wellness-driven trend that is reshaping the luxury travel market. From smart mattresses and AI-driven sleep tracking to personalized pillow menus and sleep guru treatments, hotels are innovating to help guests achieve restful nights and long-term wellbeing. With the science of sleep now driving hospitality design and services, travelers are booking more than just a room\u2014they\u2019re investing in recovery.<\/p>\n<p><a href=\"https:\/\/www.falstaff.com\/en\/news\/dream-vacations-sleep-tourism-revolutionizes-the-travel-industry\">Link to the news<\/a><\/p>\n<hr \/>\n<ul>\n<li>Date: April 8, 2025<\/li>\n<li>News source: <a href=\"https:\/\/www.falstaff.com\/en\/travel\">Falstaff Travel<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Good sleep is a luxury\u2014especially in a world that rarely slows down. A new travel trend is tapping into our deep craving for restful nights: sleep tourism. As sleep transforms from a passive necessity into a sought-after luxury, Kaushik Vardharajan, Associate Professor of the Practice and Director of the Real Estate Program at Boston University\u2019s [&hellip;]<\/p>\n","protected":false},"author":22921,"featured_media":24837,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[446,340,351,46],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/posts\/24836"}],"collection":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/users\/22921"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/comments?post=24836"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/posts\/24836\/revisions"}],"predecessor-version":[{"id":24838,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/posts\/24836\/revisions\/24838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/media\/24837"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/media?parent=24836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/categories?post=24836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/hospitality\/wp-json\/wp\/v2\/tags?post=24836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}