Apply Fall 2027<\/a> Sport and entertainment management focuses on the business side of live experiences. You study how organizations plan and deliver events, manage venues, engage fans, and collaborate with sponsors, media, and community partners.<\/p>\n At SHA, you look at these activities through a hospitality lens. You learn how guest journeys, experience design, and service culture shape everything from ticket sales and sponsorships to food and beverage operations and community impact.<\/p>\n By the time you graduate, you will be able to:<\/p>\n The MSEM prepares you for leadership and management roles across the sport and entertainment ecosystem. Graduates will be ready to pursue positions such as:<\/p>\n Event and venue manager<\/p>\n<\/li>\n Sport or entertainment marketing manager<\/p>\n<\/li>\n Fan engagement or community relations manager<\/p>\n<\/li>\n Ticket sales or sponsorship manager<\/p>\n<\/li>\n Operations manager for arenas, stadiums, or convention centers<\/p>\n<\/li>\n Facility or game operations coordinator<\/p>\n<\/li>\n Sport or entertainment business analyst<\/p>\n<\/li>\n<\/ul>\n If you are ready to turn your passion for sport and entertainment into a career leading teams, venues, and events, the Master of Science in Sport and Entertainment Management can help you get there.<\/p>\n Apply Fall 2027<\/a><\/p>\n Request Information<\/a><\/p>\n
\nApplication Requirements<\/a><\/p>\n![\"\"](\"\/hospitality\/files\/2025\/11\/IMG_2432.jpeg\")
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\nWhy Choose BU\u2019s MSEM Program?<\/h2>\n
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Build a strong foundation in sport and entertainment business while drawing on SHA\u2019s strengths in hospitality, experience management, and events.<\/li>\n
Boston was ranked #1 in the U.S. for sports cities<\/a> by WalletHub thanks to its championship teams, iconic venues and passionate fan base.<\/li>\n
Explore how arenas, stadiums, convention centers, and music halls are financed, operated, and programmed, with a focus on guest experience, safety, and revenue optimization.<\/li>\n
Courses emphasize people management, ethics, and decision-making in high-stakes environments, including risk and crisis preparation for sport and entertainment events<\/li>\n
The program is built with input from athletics, venue management, sport marketing, and large-scale events professionals, giving you access to mentors and potential employers.<\/li>\n<\/ul>\n
\nWhat Is Sport and Entertainment Management?<\/h2>\n
\nProgram Structure at a Glance<\/h3>\n
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\nLearning Outcomes<\/h3>\n
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\nCareer Paths in Sport and Entertainment Management<\/h3>\n
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\nTake the Next Step<\/h2>\n
\nFrequently Asked Questions<\/strong><\/h2>\n