{"id":26445,"date":"2025-06-25T12:12:38","date_gmt":"2025-06-25T16:12:38","guid":{"rendered":"https:\/\/www.bu.edu\/hospitality\/?page_id=26445"},"modified":"2025-12-15T11:36:47","modified_gmt":"2025-12-15T16:36:47","slug":"revme-2025-conference","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/hospitality\/events\/conferences\/revme-2025-conference\/","title":{"rendered":"RevME 2025 Conference"},"content":{"rendered":"

\"\"<\/p>\n

Hospitality Revenue Management and Analytics<\/strong>
\nDecember 11\u201312, 2025 | Boston, MA, USA<\/strong>
\nHosted by Boston University School of Hospitality Administration
\nLocation: 928 Commonwealth Avenue, Boston, MA 02215<\/p>\n

The next RevME (Hospitality Revenue Management and Analytics) conference will be held in Boston, USA, from December 11 to 12, 2025. Organized and hosted by the Boston University School of Hospitality Administration, this conference is supported by RevME and STR. As always, attendance is free.<\/p>\n

The purpose of the RevME-REMAPS conference is to give both academics and managers the best exposure to current research and practices in the field. It provides a unique platform to address critical issues related to Revenue Management and Pricing in the service industry.<\/p>\n

The two-day program will feature industry and Academic Keynote Speakers, academic presentations and discussions on the topics outlined below, hot topic discussions, and Academic Development Sessions. The entire event will be hosted at the School of Hospitality (928 Commonwealth Avenue, Boston, MA 02215). Attendees will have the opportunity to network, build or renew relationships, and brainstorm on current trends and challenges in revenue management.<\/p>\n

RevMe Program Brochure<\/a><\/p>\n

\n

Conference Schedule<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Day 1<\/span><\/b>\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
Time<\/span><\/b>\u00a0<\/span><\/td>\nTopic<\/span><\/b>\u00a0<\/span><\/td>\nAuthors<\/span><\/b>\u00a0<\/span><\/td>\n<\/tr>\n
09:00 – 09:15<\/span>\u00a0<\/span><\/td>\nOpening Remarks – Dean Arun Upneja\u00a0<\/span>\u00a0<\/span><\/p>\n

Boston University<\/span> School of Hospitality Administration <\/span><\/td>\n

\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
09:15 – 10:00<\/span>\u00a0<\/span><\/td>\nKeynote Speaker – Garine Farejian-Mayo<\/span><\/p>\n

Chief Commercial Officer at Sonesta Hotels<\/span><\/td>\n

\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
10:00 – 10:30<\/span>\u00a0<\/span><\/td>\nCoffee Break<\/span><\/b>\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
10:30 – 11:00<\/span>\u00a0<\/span><\/td>\nForecasting Hotel Demand with k-Nearest Neighbors: The Role of Neighbors, Distance Metrics, and Weighting<\/span>\u00a0<\/span><\/td>\nKarina Liu<\/span>\u00a0<\/span><\/p>\n

University of Delaware<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
11:00 – 11:30<\/span>\u00a0<\/span><\/td>\nTag It or Not? AI Pricing Disclosures and Hotel Booking Behavior<\/span>\u00a0<\/span><\/td>\nChang Ma<\/span>, Badr Badraoui<\/span>, Scott Smith<\/span>; <\/span>University of South Carolina, <\/span>Florida International University<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
11:30 – 12:00<\/span>\u00a0<\/span><\/td>\nUnpacking the Dimensions of Seasonality<\/span>\u00a0<\/span><\/td>\nRachel Yueqian Zhang<\/span>, Hugo Tang<\/span>, Alan ChihLun Yen<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

Purdue University, <\/span>Ball State University<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
12:00 – 13:00<\/span>\u00a0<\/span><\/td>\nLUNCH<\/span><\/b>\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
13:00 – 13:30<\/span>\u00a0<\/span><\/td>\nDynamic Loyalty Program as a Revenue Management Tool<\/span>\u00a0<\/span><\/td>\nCindy Heo<\/span>\u00a0<\/span><\/p>\n

EHL Hospitality Business School, Switzerland<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
13:30 – 14:00<\/span>\u00a0<\/span><\/td>\nBeyond Heuristics: Testing Nudge+ IN OTA Booking for Small Hotels<\/span>\u00a0<\/span><\/td>\nAhmad Syah , Nasim Binesh<\/span>\u00a0<\/span><\/p>\n

University of Florida<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
14:00 – 14:30<\/span>\u00a0<\/span><\/td>\nLongitudinal\u202fPerceptions\u202ffrom\u202fBusiness Travelers\u202fabout\u202fHotels vs. Lodging Shared Economy:\u202f2017 vs. 2025<\/span>\u00a0<\/span><\/td>\nJeff Kreeger, Scott J. Smith, Badr Badraoui<\/span>\u00a0<\/span><\/p>\n

Central Connecticut State University, University of South Carolina, Florida International University<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
14:30 – 15:00<\/span>\u00a0<\/span><\/td>\nCoffee Break<\/span><\/b>\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
15:00 – 15:30<\/span>\u00a0<\/span><\/td>\nExtending Revenue Management to Air Tours: A Machine Learning Forecasting Model<\/span>\u00a0<\/span><\/td>\nNiansong (Harry) Zhang\u00a0<\/span>\u00a0<\/span><\/p>\n

University of Nevada, Las Vegas<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
15:30 – 16:00<\/span>\u00a0<\/span><\/td>\nA Model for Restaurant Delivery Price Optimization<\/span>\u00a0<\/span><\/td>\nTimothy Webb, Marziye Ahmadi, Hong Soon Kim<\/span>\u00a0<\/span><\/p>\n

University of Delaware<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
16:00 – 16:30<\/span>\u00a0<\/span><\/td>\nUnlocking Revenue Potential: Exploring Implementation and Practices of Revenue Management in Irish Hotel Industry<\/span>\u00a0<\/span><\/td>\nMaria Roddy-Freyne, Dr. Kate Johnson; Dundalk Institute of Technology, Ireland<\/span>\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
16:30 – 17:00<\/span>\u00a0<\/span><\/td>\nForecasting Competition- How to teach and include in class<\/span>\u00a0<\/span><\/td>\nZvi Schwartz<\/span>\u00a0<\/span><\/p>\n

University of Delaware<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
17:00 – 17:10<\/span>\u00a0<\/span><\/td>\nClosing the day<\/span><\/b>\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Day 2<\/span><\/b>\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
Time<\/span><\/b>\u00a0<\/span><\/td>\nTopic<\/span><\/b>\u00a0<\/span><\/td>\nAuthors<\/span><\/b>\u00a0<\/span><\/td>\n<\/tr>\n
09:00 – 09:30<\/span>\u00a0<\/span><\/td>\nRevME update<\/span>\u00a0<\/span><\/td>\nZvi Schwartz, Tim Webb<\/span>\u00a0<\/span><\/p>\n

University of Delaware<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\nThemes:<\/span>\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
09:30 – 10:00<\/span>\u00a0<\/span><\/td>\nDetecting Structural Breaks in Tourism Demand: A Segmented Regression and GAM Approach to Climate-Induced Shifts<\/span>\u00a0<\/span><\/td>\nGiuseppina Lo Mascolo<\/span>,\u202fApostolos Ampountolas<\/span>, Marcello Chiodi<\/span>, Arabella Mocciaro Li Destri<\/span>, Gabriella Levanti<\/span>\u00a0<\/span><\/p>\n

University of Palermo, Italy, <\/span>Boston University<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
10:00 – 10:30<\/span>\u00a0<\/span><\/td>\nDigital Transformation in Revenue Management: Asserting Maturity Levels<\/span>\u00a0<\/span><\/td>\nSandra Jankovic, Katarina\u202fPoldrugovac<\/span>\u00a0<\/span><\/p>\n

University of Rijeka, Croatia<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
10:30 – 11:00<\/span>\u00a0<\/span><\/td>\nCoffee Break<\/span><\/b>\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
11:00 – 11:30<\/span>\u00a0<\/span><\/td>\nInformation Sharing and Tacit Collusion in Service Pricing<\/span>\u00a0<\/span><\/td>\nPeihong Liu, Chris Anderson<\/span>\u00a0<\/span><\/p>\n

Cornell University<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
11:30 – 12:00<\/span>\u00a0<\/span><\/td>\nExploring the Effects of Blind Box-Style Upselling on Consumer Emotions,\u202fAttentions, and Purchase Intentions in the Hotel Industry<\/span>\u00a0<\/span><\/td>\nMabel Bai<\/span>, Ming Lei<\/span>, Apostolos Ampountolas<\/span>\u00a0<\/span><\/p>\n

Boston University, <\/span>Beijing International Studies University, China<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
12:00 – 13:00<\/span>\u00a0<\/span><\/td>\nLUNCH<\/span><\/b>\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
13:00 – 13:30<\/span>\u00a0<\/span><\/td>\nRethinking 40 Years of Assumptions: Why MAPE\u2019s Asymmetry May Not Be a Major Concern<\/span>\u00a0<\/span><\/td>\nZvi Schwartz, Tim Webb<\/span>\u00a0<\/span><\/p>\n

University of Delaware<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
13:30 – 14:00<\/span>\u00a0<\/span><\/td>\nEarnings Call Narratives, Sentiment and Hospitality Revenue Management\u202f<\/span>\u00a0<\/span><\/td>\nFahad Almudhaf, Atul Sheel<\/span>\u00a0<\/span><\/p>\n

Kuwait University, <\/span>University of Massachusetts Amherst<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
14:00 – 14:30<\/span>\u00a0<\/span><\/td>\nSustainable Revenue Management: Environmental Efficiency and Innovation as Drivers of Competitive Advantage in Tourism SMEs in Chihuahua, Mexico<\/span>\u00a0<\/span><\/td>\nManuel Ram\u00f3n Gonz\u00e1lez Herrera, Juli\u00e1n Alberto \u00c1lvarez Hern\u00e1ndez<\/span>\u00a0<\/span><\/p>\n

Autonomous University of Ciudad Juarez, Mexico<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
14:30 – 15:00<\/span>\u00a0<\/span><\/td>\nCoffee Break<\/span><\/b>\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
15:00 – 15:30<\/span>\u00a0<\/span><\/td>\nSports Superstar and Hotel Revenue: Stadium Proximity and the Messi Effect<\/span>\u00a0<\/span><\/td>\nChan Hyeon Hur, Badr Badraoui<\/span>\u00a0<\/span><\/p>\n

Florida International University<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
15:30 – 16:00<\/span>\u00a0<\/span><\/td>\nPromo\u202for No\u202fPromo: A Modified Prisoners Dilemma Exercise for Teaching\u202fthe Importance of Rate Fences<\/span>\u00a0<\/span><\/td>\nMark Legg<\/span>\u00a0<\/span><\/p>\n

Penn State Berks<\/span>\u00a0<\/span><\/td>\n<\/tr>\n

\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
16:00 – 16:30<\/span>\u00a0<\/span><\/td>\nClosing Remarks – Journal – Conference<\/span>\u00a0<\/span><\/td>\nZvi Schwartz – Tim Webb<\/span>\u00a0<\/span><\/p>\n

University of Delaware<\/span>\u00a0<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/span>Presentation:<\/span><\/b>\u00a0<\/span><\/p>\n

Each presentation is scheduled to last 30 minutes, which includes 20 minutes for the presentation and 10 minutes for questions and answers.<\/span>\u00a0<\/span><\/p>\n

\n

Scientific Committee<\/h3>\n