Food and Beverage Research
[BU Today] Professor Leora Lanz and Professor Jonathan Katz Share their Perspective on Why Dunkin’s Revamped Rewards Program Has Angered So Many Customers
SHA faculty on the pitfalls for companies that make changes to their loyalty programs Need a coffee? If you’re a New Englander, there’s a good chance you frequent one of the more than 4,200 Dunkin’s spread across the region. (There are more than 11,0000 worldwide). Those in the know have learned... More
To Cluster or Not to Cluster?: Understanding Geographic Clustering by Restaurant Segment
By: Sean Jung Abstract This study tested whether geographic clustering differs by restaurant segment due to the differences in consumers’ hedonic and utilitarian values by using Ripley’s K function and a Tobit model. This study found that higher priced restaurant segments have stronger clusters than lower priced restaurants, which implies that restaurants... More
Antecedents of Acceptance of Social Networking Sites in Retail Franchise and Restaurant Businesses
By: Michael Kwag, Ph.D. Abstract The paper examines the antecedents of acceptance of social networking sites in retail franchise and restaurant businesses. The success of retail franchise and restaurant business operators via social networking sites depends not only on organizational benefits but also on their behavioral intentions of using it. Three hundred... More