RevME 2025 Conference
Hospitality Revenue Management and Analytics
December 11–12, 2025 | Boston, MA, USA
Hosted by Boston University School of Hospitality Administration
Location: 928 Commonwealth Avenue, Boston, MA 02215
The next RevME (Hospitality Revenue Management and Analytics) conference will be held in Boston, USA, from December 11 to 12, 2025. Organized and hosted by the Boston University School of Hospitality Administration, this conference is supported by RevME and STR. As always, attendance is free.
The purpose of the RevME-REMAPS conference is to give both academics and managers the best exposure to current research and practices in the field. It provides a unique platform to address critical issues related to Revenue Management and Pricing in the service industry.
The two-day program will feature industry and Academic Keynote Speakers, academic presentations and discussions on the topics outlined below, hot topic discussions, and Academic Development Sessions. The entire event will be hosted at the School of Hospitality (928 Commonwealth Avenue, Boston, MA 02215). Attendees will have the opportunity to network, build or renew relationships, and brainstorm on current trends and challenges in revenue management.
Registration
The RevME Conference is the meeting of the RevME network. No conference fee applies. Please register below. The deadline to apply will be Thursday, December 4.
Conference Schedule
| Day 1 | ||
| Time | Topic | Authors |
| 09:00 – 09:15 | Opening Remarks – Dean Arun Upneja
Boston University School of Hospitality Administration |
|
| 09:15 – 10:00 | Keynote Speaker – Garine Farejian-Mayo
Chief Commercial Officer at Sonesta Hotels |
|
| 10:00 – 10:30 | Coffee Break | |
| 10:30 – 11:00 | Forecasting Hotel Demand with k-Nearest Neighbors: The Role of Neighbors, Distance Metrics, and Weighting | Karina Liu
University of Delaware |
| 11:00 – 11:30 | Tag It or Not? AI Pricing Disclosures and Hotel Booking Behavior | Chang Ma, Badr Badraoui, Scott Smith; University of South Carolina, Florida International University |
| 11:30 – 12:00 | Unpacking the Dimensions of Seasonality | Rachel Yueqian Zhang, Hugo Tang, Alan ChihLun Yen
Purdue University, Ball State University |
| 12:00 – 13:00 | LUNCH | |
| 13:00 – 13:30 | Dynamic Loyalty Program as a Revenue Management Tool | Cindy Heo
EHL Hospitality Business School, Switzerland |
| 13:30 – 14:00 | Beyond Heuristics: Testing Nudge+ IN OTA Booking for Small Hotels | Ahmad Syah , Nasim Binesh
University of Florida |
| 14:00 – 14:30 | Longitudinal Perceptions from Business Travelers about Hotels vs. Lodging Shared Economy: 2017 vs. 2025 | Jeff Kreeger, Scott J. Smith, Badr Badraoui
Central Connecticut State University, University of South Carolina, Florida International University |
| 14:30 – 15:00 | Coffee Break | |
| 15:00 – 15:30 | Extending Revenue Management to Air Tours: A Machine Learning Forecasting Model | Niansong (Harry) Zhang
University of Nevada, Las Vegas |
| 15:30 – 16:00 | A Model for Restaurant Delivery Price Optimization | Timothy Webb, Marziye Ahmadi, Hong Soon Kim
University of Delaware |
| 16:00 – 16:30 | Unlocking Revenue Potential: Exploring Implementation and Practices of Revenue Management in Irish Hotel Industry | Maria Roddy-Freyne, Dr. Kate Johnson; Dundalk Institute of Technology, Ireland |
| 16:30 – 17:00 | Forecasting Competition- How to teach and include in class | Zvi Schwartz
University of Delaware |
| 17:00 – 17:10 | Closing the day |
| Day 2 | ||
| Time | Topic | Authors |
| 09:00 – 09:30 | RevME update | Zvi Schwartz, Tim Webb
University of Delaware |
| Themes: | ||
| 09:30 – 10:00 | Detecting Structural Breaks in Tourism Demand: A Segmented Regression and GAM Approach to Climate-Induced Shifts | Giuseppina Lo Mascolo, Apostolos Ampountolas, Marcello Chiodi, Arabella Mocciaro Li Destri, Gabriella Levanti
University of Palermo, Italy, Boston University |
| 10:00 – 10:30 | Digital Transformation in Revenue Management: Asserting Maturity Levels | Sandra Jankovic, Katarina Poldrugovac
University of Rijeka, Croatia |
| 10:30 – 11:00 | Coffee Break | |
| 11:00 – 11:30 | Information Sharing and Tacit Collusion in Service Pricing | Peihong Liu, Chris Anderson
Cornell University |
| 11:30 – 12:00 | Exploring the Effects of Blind Box-Style Upselling on Consumer Emotions, Attentions, and Purchase Intentions in the Hotel Industry | Mabel Bai, Ming Lei, Apostolos Ampountolas
Boston University, Beijing International Studies University, China |
| 12:00 – 13:00 | LUNCH | |
| 13:00 – 13:30 | Rethinking 40 Years of Assumptions: Why MAPE’s Asymmetry May Not Be a Major Concern | Zvi Schwartz, Tim Webb
University of Delaware |
| 13:30 – 14:00 | Earnings Call Narratives, Sentiment and Hospitality Revenue Management | Fahad Almudhaf, Atul Sheel
Kuwait University, University of Massachusetts Amherst |
| 14:00 – 14:30 | Sustainable Revenue Management: Environmental Efficiency and Innovation as Drivers of Competitive Advantage in Tourism SMEs in Chihuahua, Mexico | Manuel Ramón González Herrera, Julián Alberto Álvarez Hernández
Autonomous University of Ciudad Juarez, Mexico |
| 14:30 – 15:00 | Coffee Break | |
| 15:00 – 15:30 | Sports Superstar and Hotel Revenue: Stadium Proximity and the Messi Effect | Chan Hyeon Hur, Badr Badraoui
Florida International University |
| 15:30 – 16:00 | Promo or No Promo: A Modified Prisoners Dilemma Exercise for Teaching the Importance of Rate Fences | Mark Legg
Penn State Berks |
| 16:00 – 16:30 | Closing Remarks – Journal – Conference | Zvi Schwartz – Tim Webb
University of Delaware |
Presentation:
Each presentation is scheduled to last 30 minutes, which includes 20 minutes for the presentation and 10 minutes for questions and answers.
Scientific Committee
- Apostolos Ampountolas (Boston University, USA)
- Timothy Webb (University of Delaware, USA)
- Chih-Chien Chen (University of Nevada, USA)
- H.G. Parsa (University of Denver, USA)
- Mabel Bai (Boston University, USA)
Accommodations
Courtyard by Marriott Boston Brookline – $174.00 USD per night
Hotel Commonwealth – $189 USD per night
Eater Boston, food news and dining guides for Boston, Massachusetts
This event is made possible thanks to the generous support of our sponsors.
