Town Hall: A Discussion with SHA’s Advisory Board
Update: April 6, 2020 at 9:30 A.M. Miss the Town Hall? View it here! This honest conversation shares a realistic look at the state of our industry and offers recommendations for how we can stay relevant and valuable, and think about the future of our industry. We encourage viewers to note the suggestions and insights […]
Skills Needed to Succeed as Marketers in Hospitality
By Dr. Mark Legg & Dr. Makarand Mody Successful Marketing in 2020 and beyond = Operations + Analytics + Attentiveness and Curiosity. Guests today in our industry are being inundated everywhere by advertising. Being able to reach our guests successfully is becoming an increasingly complex task. Marketing today in the hospitality sector is more complicated than […]
Boston University School of Hospitality Administration presents its First Icon Award to Richard L. Friedman, President & CEO of Carpenter & Company
FOR IMMEDIATE RELEASE February 11, 2020 BU Hospitality also presents Alumni and Summit Leaders Awards at its Hospitality Leadership Summit, March 20, 2020 (February 11, 2020) Boston, MA – Boston University’s School of Hospitality Administration (BU SHA) is pleased to announce Richard L. Friedman as the first recipient of its Icon Award, to be presented […]
The effects of shocks on Turkish tourism demand: Evidence using panel unit root test
By: APOSTOLOS AMPOUNTOLAS, Ph.D. Abstract This empirical study examines the stationarity of tourism demand in Turkey in response to the effects of structural breaks, which indicate external or internal shocks based on tourist arrivals from 12 Slavic-speaking countries between 2000 and 2016. We employed a panel unit root test based on the Flexible Fourier approach, […]
Everything You Need to Know About the Hospitality Leadership Summit 2020
SHA’s biggest event is coming this March: the SHA Hospitality Leadership Summit 2020, Leadership in a Rapidly Changing Hospitality World, at The Hotel Commonwealth. This symposium features a dynamic line-up of speakers, sponsors, and panel topics on pressing issues and current trends shaping the hospitality industry. At the summit, SHA welcomes industry professionals, both local […]
SHA Leadership Summit March 20th & 21st, 2020
The SHA Leadership Summit is scheduled for Friday, March 20th and Saturday, March 21st, 2020 at the Hotel Commonwealth, Kenmore Sq, Boston. Save the date! More details soon to come.