[Plate] Should You Work with Influencers? Advice from Three Restaurant Marketing Pros
By Stacey Lastoe Lisa Flores, an adjunct professor at BU’s School of Hospitality Administration and director of sales and marketing at Boston’s Columbus Hospitality Group, offers a candid look at the strategic use of social media influencers in the hospitality industry. Flores views influencers as an essential marketing tool, akin to traditional advertising methods, and […]
[Let’s Go on a Food Adventure Podcast] “We are going to Turkey!”
Lisa Flores, an adjunct professor at BU SHA and director of sales and marketing of Columbus Hospitality Group, spoke with Beth Fuller on the topic of food adventures in the incredible country of Turkey. Tune in the episode here
[Laura Prisc] When Meals Become Memories with Lisa Flores, Hospitality Marketing Leader, Philanthropist, Community Builder
Lisa Flores, an adjunct professor at Boston University’s School of Hospitality Administration and the director of sales and marketing for Boston’s Columbus Hospitality Group, shares her insights on building long-term relationships and creating unforgettable experiences in the hospitality industry. With a focus on fostering warm, welcoming environments and delivering memorable dining experiences, Flores draws on […]
[The Boston Globe] Private dining brings in big money. Now there’s a networking group for those who plan the events
By Catherine Smart Lisa Flores, an adjunct professor at Boston University’s School of Hospitality Administration and the director of sales and marketing for Boston’s Columbus Hospitality Group, offers unique insights into the challenges and opportunities within the restaurant event planning industry. Recognizing a gap in professional development resources for restaurant event planners, Flores founded the […]