Hospitality Marketing—Undergraduate Concentration

Request Information

About the Hospitality Marketing Concentration

This concentration exposes students to the core concepts, essential tools, and key frameworks of marketing in the hospitality industry. In view of marketing’s inseparability from other areas of hospitality operations and management, courses prepare students to contribute to an organization’s marketing objectives as they learn how to formulate strategies that create and capture customer value. The concentration is appropriate for students planning a career in sales, brand management, integrated marketing communications, hospitality distribution, digital marketing, marketing research/consumer insights, and consulting. The concentration requires 12 credits as specified below.

Perfect if you like: Art, Creativity, Photography, Pop Culture, Social Media, Writing

Pick any 12 credits of available concentration electives below.

Students in marketing class

Required Courses