Senior Living Concentration—Master of Management in Hospitality

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Boston University’s School of Hospitality Administration (SHA) created the MMH Senior Living concentration in response to the rapidly growing and ever-evolving senior living industry. As health care reform, technology development, and the COVID-19 pandemic drastically impacted the industry, operators of senior living businesses need to proactively rethink what current residents and families, as well as future generations of seniors, want and need in their senior living experience.

Accordingly, the MMH Senior Living concentration provides students the opportunity to apply their hospitality experience and skills to create viable solutions that can help senior living and long-term care businesses thrive in today’s landscape. Focusing on the integration of hospitality management and senior living operation, the program concentration aims to cultivate responsible and resourceful hospitality leaders who can serve to enhance the quality of life in senior living communities.

About the Senior Living Concentration

The nature of seniors housing residential communities is unique due to the hybrid aspect of the senior living business, which combines real estate, hospitality, and care services. That’s why the Master of Management in Hospitality degree with a Senior Living concentration provides a blend of holistic knowledge of the aging process, aging population, hospitality management, and senior living services. 

Through this one-year program, students explore and study different senior care communities and options including adult housing, independent living, assisted living, and memory care, as well as CCRC (continuing care and retirement communities or Life Plan communities). 

Students also study and help design innovations for age-in-place options for all phases of active and independent living, while engaging in conversation and debate about the future of senior living and lifestyles. Our mission is to have students leave with marketable skills for all aspects of this sector: finance, management, resident experiences, community operations, and more.

By completing the program, students can attain the following competencies:

  • Optimize community efficiencies with expense control, leadership, revenue management, marketing, and human resources management skills.
  • Identify and address senior residents’ physical, psychological, and social needs.
  • Conduct day-to-day operations and create a culture for the best experience for staff and residents. 
  • Communicate effectively with all levels of stakeholders and develop meaningful relations with residents and their families.

Learn more about the MMH graduate program’s new senior living concentration from SHA alums Serena Lipton (SHA’18,’23) and Gabriela Yidi (SHA’14), Dean Arun Upneja, Professor Leora Halpern Lanz, ISHC, the Director of the Senior Living Concentration Scott Eckstein, and Kathryn Sweeney (MET’86), co-founder and managing partner of Blue Moon Capital Partners.


BU SHA MMH Senior Living

BU SHA MMH Senior Living 2

Students in the MMH program will be encouraged (but not required) to take their 4th Spring elective among the following options:


In addition to the rigorous coursework, the MMH in Senior Living concentration provides internship opportunities for students to apply the knowledge that they learn to the real-world. Students may find their internships through the National Investment Center for Seniors Housing and Care (, an organization that connects investors with operators to create more housing and care options for seniors.

Many senior care organizations in Boston also offer relevant internships to MMH students, such as BlueStone Capital in Boston, a senior care investment advisory, and Benchmark Senior Living, a senior care brand based outside the city in Waltham.

MMH in Senior Living Career Opportunities

Pursuing a career in Senior Living means “doing well by doing good.” The Senior Living concentration enables students to pursue an altruistic and socially responsible career that cares for seniors today and tomorrow. As the population of individuals aged 65 or older increases, the demand for senior living industry professionals keeps growing. Graduates with a Master of Management degree in Hospitality with a concentration in Senior Living can find ample meaningful and rewarding career opportunities, such as:

  • Assisted Living Director
  • Memory Care Residence Director
  • Director of Facilities Operations
  • Nursing Home Administrator
  • Marketing Manager in Senior Living
  • Business Development Manager

Apply to Our MMH Program 

If you are interested in applying to the Master of Management in Hospitality program with a Senior Living concentration, submit the following materials along with your online application:

  • An official copy of your undergraduate transcript
  • 2-3 letters of recommendation
  • Resume or CV
  • A one- to three-minute video
  • 500-700 word written personal statement 

Standard test scores such as GRE and GMAT are not required in the application. However, international applicants must submit TOEFL or IELTS scores to demonstrate their English proficiency. They must meet the minimum requirements of 84 on the TOEFL or 6.5 on the IELTS.

Learn More about the MMH Degree—Senior Living Concentration

The Master of Management in Hospitality degree with a concentration in Senior Living empowers you to integrate your hospitality knowledge with senior living management skills and advance your career in the expanding senior living industry as a responsible leader. 

To learn more about the program, please contact our Manager of Academic Services & Graduate Admissions at or (617)-353-3261 to learn more about the program or request information today!

Apply to the MMH

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