[Boston Magazine] Should Actual Bostonians Ever Go to Cheers, Faneuil Hall, or Mike’s Pastry?

Leora Lanz, Associate Professor of Marketing at Boston University School of Hospitality Administration, is featured in a recent Boston Magazine article exploring whether locals should visit iconic tourist spots like Cheers Beacon Hill, Faneuil Hall Marketplace, and Mike’s Pastry.

Lanz explains that while Bostonians may dismiss these locations as overly touristy, they still feel a sense of ownership and pride. As she notes, locals may mock these attractions, but they will quickly defend them because “they’re still ours.”  Her insights highlight the complex relationship between local identity, tourism, and iconic destinations, an important theme in hospitality and destination marketing.

Link to article

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