[BU Today] $100,000 Awarded to Student Entrepreneurs at SHA’s Annual Hospitality Leadership Summit

Arun Upneja (left), dean of the School of Hospitality Administration, interviewed Top Chef star Padma Lakshmi on stage and gave her the school’s 2024 ICON Award during SHA’s annual Hospitality Leadership Summit April 4, 2024.

Laundry is one of the worst parts of “adulting” facing college students. But what if there was a way to make it a little more bougie?

At last week’s $100K Poyiadjis Hospitality Innovation Competition, a team of School of Hospitality Administration undergrads pitched their business idea of an upscale modern laundromat to an audience of judges, potential investors, and industry leaders. Called Laundry Club, the students’ concept calls for modern amenities like app-controlled machines, a café with drinks, and workstations. And their idea cleaned up: their team won the largest prize of the competition—$25,000.

“Our goal is to change the way people think about laundry day,” said Elysia Suhandinata (CGS’22, SHA’24), who dreamed up Laundry Club with classmates Jose Ison Cassab (SHA’25, CAS’25) and Janice Ang (SHA’25). “It doesn’t have to be a dreadful chore that makes you feel like hours are being wasted.”

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