[Morning Brew] Why Do the Biggest Hotel Chains Create So Many Different Brands?

When you’re planning a trip, it may seem like you’re wading through a sea of endless hotel options, but many of those hotel brands are hiding a secret – they’re owned by the same company. Why do hotel mega-chains spend so much time and money creating these different brands? We’ve got the answer.

BU SHA associate professor of hospitality marketing, Makarand Mody, shared with Morning Brew his insights on the topics

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