SHA’s Hospitality Sales & Marketing Association International (HSMAI) student chapter returns
It is our pleasure to resurrect the student chapter of the Hospitality Sales & Marketing Association International (HSMAI) at SHA. After a brief break due to COVID, it is time to get this club back together to network and learn about marketing in hospitality, engage with professionals in the Boston area and even network with other marketing-minded hospitality students in other universities.
Please fill out our Interest Form to notify Professor Lanz:
There are three ways to get involved:
1. Join the SHA HSMAI E-board leadership team
2. Attend the local chapter of HSMAI’s professional session Thursday, February 9 at the Lenox Hotel, titled Top Digital Marketing Trends for 2023. A registration link from HSMAI Boston will be coming soon.
3. Virtually attend The HSMAI Foundation 2023 Intercollegiate Global Conference: Future Forward on February 6-10. Produced by the HSMAI Greater New York Chapter, this conference is a unique opportunity for hospitality students & faculty to gain valuable insights and connect with top industry professionals.
- To register for this event, visit ivvy.com/event/7S8MPR/. When students register, they should enter 1 in the “Individual Student or Faculty with a VIP School Code”. On the next page in the ‘VIP Code’ field, simply enter code BU223 to zero out the charge.
The HSMAI Foundation 2023 Intercollegiate Global Conference Agenda Includes:
Keynote addresses from Jonathan Tisch, Loews Hotels & Resorts and Ted Teng, Leading Hotels of the World, and Hamza Khan.
More than 300 students from the Americas, Asia Pacific and Europe participate annually, with speakers from leading industry brands and organizations including Accor, Hilton, IHG, Marriott, Preferred Hotels & Resorts, and United Airlines.
The HSMAI Foundation 2023 Intercollegiate Global Conference Session Topics Include:
- Sustainability and the Environmental Impact of Hospitality
- Personal Branding · Sales & Marketing: Business vs. Leisure
- AI Innovation | Tech | Metaverse
- Career Development
- Diversity Equity and Inclusion and Accessible Travel
- Industry Trends: Digital Marketing and Revenue Management
- Crisis Management