{"id":25486,"date":"2022-05-11T09:30:55","date_gmt":"2022-05-11T13:30:55","guid":{"rendered":"https:\/\/www.bu.edu\/hic\/?post_type=profile&#038;p=25486"},"modified":"2023-10-24T21:03:30","modified_gmt":"2023-10-25T01:03:30","slug":"tesary-lin","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/hic\/profile\/tesary-lin\/","title":{"rendered":"Tesary Lin"},"content":{"rendered":"<p><a href=\"https:\/\/www.bu.edu\/questrom\/profile\/tesary-lin\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tesary Lin<\/a> is an Isabel Anderson Career Development Assistant Professor of Marketing at Boston University Questrom School of Business, a Junior Faculty Fellow (2022) at the Hariri Institute, and a Faculty Affiliate of the <a href=\"https:\/\/sites.bu.edu\/tpri\/\" target=\"_blank\" rel=\"noopener noreferrer\">Technology &amp; Policy Research Initiative<\/a>. Lin&#8217;s research focuses on how information and data moderate the relationship between firms and consumers. Specific topics include consumer privacy preferences and their impacts on firm analytics, analytics tools that adapt to the privacy-first data landscape, and how companies use choice architecture to moderate consumers&#8217; data sharing decisions.<\/p>\n<p>Lin received her PhD in quantitative marketing at the University of Chicago. Prior to joining BU, she worked in Microsoft Research (Chief Economist Office) and JD Silicon Valley Lab (Applied Economics Team).<\/p>\n<p><a href=\"https:\/\/tesarylin.github.io\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Website<\/a><\/p>\n<p><a href=\"https:\/\/scholar.google.com\/citations?user=0mrenPsAAAAJ&amp;hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Google Scholar Profile<\/a><\/p>\n","protected":false},"author":18687,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/profile\/25486"}],"collection":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/users\/18687"}],"version-history":[{"count":5,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/profile\/25486\/revisions"}],"predecessor-version":[{"id":29676,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/profile\/25486\/revisions\/29676"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/media?parent=25486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}