Garrett Johnson is an Associate Professor of Marketing at Questrom School of Business and a Junior Faculty Fellow of the Hariri Institute at Boston University. \u00a0Johnson researches digital marketing: measuring its effectiveness and examining its privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research both examines the impact of Europe’s GDPR and studies the economics of identity in online advertising.<\/p>\n
For his work, Prof. Johnson has been awarded the Paul Green Award, has been a finalist for the John D. C. Little Award twice, and a finalist for the Gary Lilien Marketing Science Practice Prize. He has a PhD from Northwestern University and a BA from the University of British Columbia, both in economics. Prior to Boston University, he taught at Simon Business School and Kellogg School of Management.<\/a><\/p>\n","protected":false},"author":8550,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/profile\/23722"}],"collection":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/users\/8550"}],"version-history":[{"count":8,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/profile\/23722\/revisions"}],"predecessor-version":[{"id":39238,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/profile\/23722\/revisions\/39238"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/media?parent=23722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}