{"id":23879,"date":"2021-05-25T16:13:18","date_gmt":"2021-05-25T20:13:18","guid":{"rendered":"https:\/\/www.bu.edu\/hic\/?p=23879"},"modified":"2021-05-25T16:23:56","modified_gmt":"2021-05-25T20:23:56","slug":"how-do-memes-and-misinformation-go-viral-online","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/hic\/2021\/05\/25\/how-do-memes-and-misinformation-go-viral-online\/","title":{"rendered":"How do memes and misinformation &#8220;go viral&#8221; online?"},"content":{"rendered":"<p><em>Researcher shares how to identify, address, and prevent the spread of misinformation online.<\/em><\/p>\n<p><span>BY GINA MANTICA<\/span><\/p>\n<p><span>Health misinformation spread rapidly on social media at the start of the COVID-19 pandemic. Misinformation online varied widely, ranging from conspiracy theories about the connection between <a href=\"https:\/\/www.bu.edu\/hic\/2021\/01\/04\/5g-doesnt-cause-covid-19-but-the-rumor-it-does-spread-like-a-virus\/\">COVID-19 and 5G<\/a> to falsehoods about killing the novel coronavirus by drinking bleach.<\/span><\/p>\n<p><span>To create effective public health policies, researchers study how misinformation spreads on social networks. <a href=\"https:\/\/www.bu.edu\/hic\/profile\/gianluca-stringhini\/\">Gianluca Stringhini<\/a>, an Assistant Professor in the Department of Electrical and Computer Engineering and Junior Faculty Fellow at the Hariri Institute, has been tracking health misinformation and it\u2019s spread on social media using data science as part of his <\/span><a href=\"https:\/\/www.bu.edu\/hic\/leveraging-ai-to-examine-disparities-and-bias-in-health-care-focused-research-programs\/\" class=\"_3t5uN8xUmg0TOwRCOGQEcU\" rel=\"noopener nofollow ugc noreferrer\" target=\"_blank\">\u00a0Focused Research Program<\/a><span>. Stringhini also studies the spread of conspiracy theories and memes on online social networks, raids organized by trolls against other Internet users, cyberbullying, and malware using a data-driven approach. He has published over 100 peer reviewed papers, and his work has been featured in publications including the Washington Post, the New York Times, and Wired.<\/span><\/p>\n<p>He recently took to Reddit to share how to identify and address misinformation online, and how misinformation (and memes) go viral to influence society. If you struggle with identifying fake news, don&#8217;t know what to do when you encounter it, or just want to learn how to make a positive impact on social networks, we are sharing the top ten takeaways from <a href=\"https:\/\/www.reddit.com\/r\/IAmA\/comments\/nbk51i\/im_gianluca_stringhini_cybercrime_researcher_meme\/\">his discussion <\/a>below.<\/p>\n<h3>1. Disinformation and misinformation are not one and the same.<\/h3>\n<p>Stringhini clarifies the difference between misinformation and fake news, or disinformation.<\/p>\n<h3><img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.49.01-PM-636x351.png\" alt=\"\" width=\"636\" height=\"351\" class=\"size-medium wp-image-23885 aligncenter\" srcset=\"https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.49.01-PM-636x351.png 636w, https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.49.01-PM.png 725w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/h3>\n<h3>2. Misinformation often starts in small, polarized communities.<\/h3>\n<p>&#8220;When online communities get de-platformed, they often create their own community and move to it. We studied this phenomenon, and found that communities that do migrate tend to shrink in size, but the users who do make the move become more active and toxic. This can have potential unexpected consequences, like users becoming radicalized and coming back (possibly with false accounts) to attack the communities that banned them,&#8221; wrote Stringhini.<\/p>\n<h3><img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.47.22-PM-636x294.png\" alt=\"\" width=\"636\" height=\"294\" class=\"size-medium wp-image-23884 aligncenter\" srcset=\"https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.47.22-PM-636x294.png 636w, https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.47.22-PM.png 718w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/h3>\n<h3>3. There are websites that fact-check fake news.<\/h3>\n<p>Stringhini recommends trying out <a href=\"https:\/\/www.snopes.com\/\">Snopes.com<\/a> to see if news is fake or genuine.<\/p>\n<p><img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.54.23-PM-636x188.png\" alt=\"\" width=\"636\" height=\"188\" class=\"size-medium wp-image-23886 aligncenter\" srcset=\"https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.54.23-PM-636x188.png 636w, https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.54.23-PM.png 678w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3>4. Disinformation could play a role in the 2022 U.S. midterm elections.<\/h3>\n<p>Stringhini predicts two types of disinformation in the upcoming U.S. elections &#8211; conspiracy theories and and polarizing issues.<img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.57.04-PM-636x365.png\" alt=\"\" width=\"636\" height=\"365\" class=\"size-medium wp-image-23887 aligncenter\" srcset=\"https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.57.04-PM-636x365.png 636w, https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-2.57.04-PM.png 709w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3>5. Figuring out why false information spreads can be messy.<\/h3>\n<p>Disinformation can be amplified by users that don&#8217;t know it is false information, and truly believe it.<\/p>\n<h3><img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.43.26-PM-636x265.png\" alt=\"\" width=\"636\" height=\"265\" class=\"size-medium wp-image-23894 aligncenter\" srcset=\"https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.43.26-PM-636x265.png 636w, https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.43.26-PM.png 723w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/h3>\n<h3>6. Machine learning algorithms can help detect misinformation on social media.<\/h3>\n<p>Machine learning algorithms can scour posts and identify misinformation keywords.<\/p>\n<p><img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.47.00-PM-636x240.png\" alt=\"\" width=\"636\" height=\"240\" class=\"size-medium wp-image-23895 aligncenter\" srcset=\"https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.47.00-PM-636x240.png 636w, https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.47.00-PM.png 710w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3>7. Misinformation can negatively impact public health.<\/h3>\n<p>False narratives can promote harmful fake cures or cause hesitancy around safe and approved treatments.<\/p>\n<h3><img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.48.13-PM-636x218.png\" alt=\"\" width=\"636\" height=\"218\" class=\"size-medium wp-image-23896 aligncenter\" srcset=\"https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.48.13-PM-636x218.png 636w, https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.48.13-PM.png 715w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/h3>\n<h3>8. People are susceptible to believing disinformation if it validates their own opinions.<\/h3>\n<h3><img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.50.53-PM-636x304.png\" alt=\"\" width=\"636\" height=\"304\" class=\"size-medium wp-image-23897 aligncenter\" srcset=\"https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.50.53-PM-636x304.png 636w, https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.50.53-PM.png 722w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/h3>\n<h3>9. Memes go viral because of their strong, emotional visuals.<\/h3>\n<h3><img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.34.21-PM-636x321.png\" alt=\"\" width=\"636\" height=\"321\" class=\"size-medium wp-image-23890 aligncenter\" srcset=\"https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.34.21-PM-636x321.png 636w, https:\/\/www.bu.edu\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.34.21-PM.png 724w\" sizes=\"(max-width: 636px) 100vw, 636px\" \/><\/h3>\n<h3>10. Stringhini is great at making memes.<\/h3>\n<p><img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/Screen-Shot-2021-05-25-at-3.41.09-PM.png\" alt=\"\" width=\"489\" height=\"231\" class=\"size-full wp-image-23892 aligncenter\" \/><\/p>\n<p><img loading=\"lazy\" src=\"\/hic\/files\/2021\/05\/59f94w-1-636x424.jpeg\" alt=\"\" width=\"300\" height=\"200\" class=\"wp-image-23893 aligncenter\" srcset=\"https:\/\/www.bu.edu\/hic\/files\/2021\/05\/59f94w-1-636x424.jpeg 636w, https:\/\/www.bu.edu\/hic\/files\/2021\/05\/59f94w-1.jpeg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<hr \/>\n<p>For more memes, misinformation, and cybercrime facts, follow Stringhini on Twitter <a href=\"https:\/\/twitter.com\/gianluca_string\">@gianluca_string<\/a>.<\/p>\n<p><em>Interested in learning more about the transformational science happening at the Hariri Institute?\u00a0<a href=\"https:\/\/www.us6.list-manage.com\/subscribe?u=e3ad8f42733d54531fb729327&amp;id=d2da4f4d79\">Sign up for our newsletter here.<\/a><\/em><\/p>\n<ol><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Researcher shares how to identify, address, and prevent the spread of misinformation online. BY GINA MANTICA Health misinformation spread rapidly on social media at the start of the COVID-19 pandemic. Misinformation online varied widely, ranging from conspiracy theories about the connection between COVID-19 and 5G to falsehoods about killing the novel coronavirus by drinking bleach. [&hellip;]<\/p>\n","protected":false},"author":8550,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11716],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/posts\/23879"}],"collection":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/users\/8550"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/comments?post=23879"}],"version-history":[{"count":12,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/posts\/23879\/revisions"}],"predecessor-version":[{"id":23904,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/posts\/23879\/revisions\/23904"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/media?parent=23879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/categories?post=23879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/hic\/wp-json\/wp\/v2\/tags?post=23879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}