{"id":27,"date":"2017-07-12T11:32:40","date_gmt":"2017-07-12T15:32:40","guid":{"rendered":"https:\/\/www.bu.edu\/executive-courses\/?page_id=27"},"modified":"2019-03-28T11:48:29","modified_gmt":"2019-03-28T15:48:29","slug":"digital-strategy","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/executive-courses\/digital-strategy\/","title":{"rendered":"Competing in the Digital Age: Business Transformation"},"content":{"rendered":"<p><script type=\"text\/javascript\">\r\nfunction getParam(Param) { \r\n  var params = window.location.search.substr(1).split('&');\r\n   for (var i = 0; i < params.length; i++) {\r\n    var p=params[i].split('=');\r\n\tif (p[0] == Param) {\r\n\t  return decodeURIComponent(p[1]);\r\n\t}\r\n  }\r\n  return \"\";\r\n}<\/script><br \/>\n<!-- *** START OF PAGE CODE FOR BU CMS *** -->         <\/p>\n<div class=\"content-wrapper digital-wrapper\">\n<div class=\"banner\">\n<div class=\"overlay\">\n<div class=\"overlay-content\">\n<div class=\"line line-1\">4.8<\/div>\n<div class=\"line line-2\">out of 5<\/div>\n<div class=\"line line-3\">Overall Satisfaction<br \/>With the Program<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"hp-top\">\n<div class=\"left padded\">\n<h1>Competing in the Digital Age: Business Transformation<\/h1>\n<h3>Winning through Digital Strategies<\/h3>\n<div class=\"left padded\"><\/div>\n<p>Every industry is becoming digital, and every company must adapt for its digital future. Now evaluate your digital strategy with Professor Venkat Venkatraman, widely recognized as \u201cone of the most highly cited researchers in management\u201d and author of <em><a href=\"https:\/\/thedigitalmatrixbook.com\/the-book\" target=\"_blank\">The Digital Matrix: New Rules for Business Transformation Through Technology<\/a><\/em> (free to every participant). In just 2 days you\u2019ll get both Venkat\u2019s strategic guidance and the best-practice strategic insights from leading industry digital pioneers including New York Times Digital founding CEO Martin Nisenholtz, now Professor of Digital Communications at Boston University.  <\/p>\n<p><!--                                \n                                \n\n<ul>\n                                \n\n<li>L'Oreal: Georges-Edouard Dias, former Chief Digital Officer<\/li>\n\n\n                                \n\n<li>Oliver Wyman: Rick Chavez, Partner and Americas Head Digital Strategy Acceleration<\/li>\n\n\n                                \n\n<li>New York Times Digital: founding CEO Martin Nisenholtz, now Professor of Digital Communications at Boston University<\/li>\n\n\n                                <\/ul>\n\n\n-->                                <\/p>\n<div class=\"programs-wrapper\">\n<div class=\"programs-inner\">\n<div class=\"programs-intro\">\n<h4>Upcoming Program Dates to be Announced Soon!<\/h4>\n<\/p><\/div>\n<p> <!-- \/\/ .programs-intro --><\/p>\n<div class=\"program-wrapper\">\n<div class=\"hide-mobile\" class=\"right col-md-4\" style=\"background-image:none; margin-right:0px; max-width:300px; padding-top:0px; float:right\">\n<img src=\"\/executive-courses\/files\/2018\/08\/Generic-Badge-template-ELC.png\" alt=\"Credly's digital Badge for Competing in the Digital Age: Business Transformation\"\/><\/p>\n<p class=\"\" style=\"margin-top:0px;\">BU Questrom Competing in the Digital Age: Business Transformation Executives digital badge<\/p>\n<\/div>\n<h3>Competing in the Digital Age: Business Transformation<\/h3>\n<div class=\"row\">\n<div class=\"col-md-6\"><\/div>\n<p><img class=\"hide-desktop\" src=\"\/executive-courses\/files\/2018\/08\/Generic-Badge-template-ELC.png\" alt=\"Credly's digital Badge for Competing in the Digital Age: Business Transformation\"\/>\n                                            <\/div>\n<\/p><\/div>\n<p> <!-- \/\/ .program-wrapper --><\/p>\n<div class=\"programs-footer\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> <!-- end .programs-wrapper --><\/p>\n<h2>Rethink Your Business Model<\/h2>\n<p>Together our guest speakers will arm you with a playbook to navigate the world of digital ecosystems, rethink your business model, and make bold strategic choices throughout the phases of digital transformation. Earn an executive certificate as you go from ideas to action in an intensive interactive bootcamp to:<\/p>\n<ul>\n<li>Understand the digital giants, accelerating incumbents, and ambitious tech entrepreneurs in your digital business ecosystems<\/li>\n<li>Recognize the dynamic cycle of digital transformation across three phases: experimentation, collision, and reinvention<\/li>\n<li>Re-focus from delivering products and services to solving problems and delivering solutions with digital technologies at the center<\/li>\n<li>Chart your organization\u2019s transformation by recognizing the interplay between smart humans and powerful machines<\/li>\n<li>Master the adaptation roadmap by preserving the core and creating the new<\/li>\n<\/ul>\n<h2>Leverage the Power of Digital Technologies<\/h2>\n<p>Even as innovation-driven startups leverage the power of digital technologies, most legacy businesses continue to operate from an old playbook of misfires, mis-readings, and missed opportunities to survive and thrive in today\u2019s business environment. McKinsey research shows that although digital disruption is shaving 30% off incumbents\u2019 revenue growth, 90% of them are engaged in digitization but only 16% have a digital strategy. Thus joining BU Questrom\u2019s program will propel you forward. You\u2019ll recognize potential digital threats, learn from digital pioneers, understand how to master transformation by reinventing your business, and get face-to-face coaching from one of the world\u2019s foremost experts on digital strategy.<\/p>\n<div  class=\"responsiveVideo-wrapper \">\n<div class=\"responsiveVideo\">\n\t\t\t<iframe src=https:\/\/www.bu.edu\/buniverse\/interface\/embed\/embed.html?v=1iypMV0 width=550 height=310 frameborder=0><\/iframe>\n\t\t<\/div>\n<\/p><\/div>\n<div class=\"program-section-wrapper\">\n<div class=\"program-section open\">\n<div class=\"heading\">Who the Competing in the Digital Age: Business Transformation Program Is Designed For<\/div>\n<div class=\"copy\">This program is designed for leaders in traditional and emerging businesses. It offers key takeaways for our rapidly changing world. From CEOs, CTOs and CMOs, to operations managers, technology officers and R&#038;D leaders, anyone whose responsibilities require forward, innovative business thinking will benefit from this program.\n                                        <\/div>\n<\/p><\/div>\n<div class=\"program-section\">\n<div class=\"heading\">Agenda<\/div>\n<div class=\"copy\">\n<p class=\"intro\"><em>Full-day sessions meet from 8:30-4:30, with some evening and out-of-class activities.<\/em><\/p>\n<h2>Day 1<\/h2>\n<h3>Digital Matrix: Framework and Applications<\/h3>\n<ul>\n<li>Understand why organizations need to fundamentally reinvent their business models to remain viable and grow.<\/li>\n<li>Explore the rise of digital giants (Alphabet, Apple, Facebook, Amazon, and others) and its implications \u2013 for non-technology companies.<\/li>\n<li>Examine how three phases of digital transformation\u2014Experimentation, Collision and Reinvention impact your industry and company.<\/li>\n<li>Apply the Digital Matrix in a structured, step-by-step analysis of one major industry, to help prepare you to dive deeply into your own.<\/li>\n<\/ul>\n<hr \/>\n<h2>Day 2<\/h2>\n<h3>Applying Digital To Your Business<\/h3>\n<ul>\n<li>Learn lessons from digital pioneers at companies such as the <em>New York Times<\/em>, Adobe, Amazon, Microsoft, and beyond.<\/li>\n<li>Apply their insights to advance your own digital transformation to overcome your Success Traps. <\/li>\n<li>Gain a Digital Matrix Toolkit that will guide your digital roadmap and re-engage with your ecosystem partners.<\/li>\n<li>Assess the implications of digital transformation on your organization and human talent. <\/li>\n<\/ul><\/div>\n<p> <!-- \/\/ .copy -->\n                                    <\/div>\n<p> <!-- \/\/ .program-section --><\/p>\n<div class=\"program-section faculty\">\n<div class=\"heading\">Faculty<\/div>\n<div class=\"copy\">\n<div class=\"faculty-member\">\n<div class=\"faculty-member-left\">\n                                                    <img src=\"\/executive-courses\/files\/2017\/07\/faculty-venkat-venkatraman.jpg\" alt=\"venkat-venkatraman\">\n                                                <\/div>\n<div class=\"faculty-member-right\">\n<h3>Venkat Venkatraman<\/h3>\n<div class=\"title\">David J. McGrath. Jr. Professor in Management and Professor of Information Systems, Boston University Questrom School of Business<\/div>\n<p>                                                    <a class=\"show-bio\" href=\"#\">Show Bio<span class=\"arrow\"><\/span><\/a><\/p>\n<p class=\"bio\">Venkat Venkatraman has been recognized as one of the most cited researchers in strategy and management by\u00a0Strategic Management Journal,\u00a0Journal of Management, Thomson Financial\/ISI and Google Scholar. His recent book, <em>The Digital Matrix: New Rules for Business Transformation Through Technology (2017)<\/em>,\u00a0was described by Ginni Rometty, Chairman, President, and CEO of IBM as \u201can essential new model for digital business strategy in the age of cognitive systems and artificial intelligence \u2013 at once simple, pragmatic and quietly groundbreaking. Although written for incumbents in traditional industries, The Digital Matrix will, I believe, prove invaluable for all leaders, whether of established institutions or born-on-the-cloud startups. It is nothing less than a roadmap for the next era of business transformation.&#8221; Venkat will distill the key concepts of his book in this ground-breaking executive program. <\/p>\n<p>                                                        Venkat\u2019s research and teaching focus on how companies win in the digital age\u2014where products, processes and services are shaped and supported by information and communication technology. His primary appointment is in the Information Systems department at the Boston University Questrom School of Business, where he also holds a joint appointment in the Strategy and Innovation department. Previously, he taught at MIT Sloan School of Management (1984-1993) and London Business School (1999-2001). He was awarded the 2004 and 2006 IBM Faculty Fellowship for his work focusing on business challenges in the network era.<\/p>\n<p>Venkat\u2019s 1989 paper in\u00a0Management Science\u00a0is one of the most highly cited papers over the 50 years of the history of the journal. His research has won awards from\u00a0The Academy of Management\u00a0(AT Kearney Award for Outstanding Doctoral Research) and\u00a0Strategic Management Society\u00a0(McKinsey Honorable Mention). His papers for managers have been published in the Financial Times, Sloan Management Review, California Management Review, and IBM Systems Journal, among others. He has consulted and\/or lectured for many corporations in the USA, Europe and South Africa including IBM, Microsoft, BP, Ericsson, ABN-AMRO, Zurich Financial, McKinsey &#038; Co., Federal Express, Canal + and others. He serves on the Technical Advisory Committee of Canal + France focused on disruption and innovation in the digital media sector. He holds a BTech degree from IIT, Kharagpur (1976), an MBA from IIM Calcutta (1979), and a PhD from Katz School of Business at the University of Pittsburgh (1985). You can follow him on LinkedIn @NVenkatraman and Twitter @NVenkatraman.<\/p>\n<div style=\"clear:both;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr \/>\n<div class=\"faculty-member\">\n<div class=\"faculty-member-left\">\n                                                    <img src=\"\/executive-courses\/files\/2017\/07\/faculty-christopher-sprague.jpg\" alt=\"faculty-frederick-brunel\">\n                                                <\/div>\n<div class=\"faculty-member-right\">\n<h3>Christopher Sprague<\/h3>\n<div class=\"title\">Senior Lecturer, Information Systems\n<\/div>\n<p>                                                    <a class=\"show-bio\" href=\"#\">Show Bio<span class=\"arrow\"><\/span><\/a><\/p>\n<p class=\"bio\">Christopher Sprague works with executives and MBAs to evaluate their evolving ecosystems, understand potential threats and opportunities, define new business models, and develop digital strategies, plans, and roadmaps. He was most recently a partner at Gemini Consulting delivering IT strategy for large enterprises. Christopher now collaborates with Professor Venkat Venkatraman to help organizations operationalize the lessons of The Digital Matrix: New Rules for Business Transformation through Technology. With Venkat he co-teaches Digital Transformation Strategy through Questrom Digital and edX, while leading courses for executive, master\u2019s, and undergraduate students on IT strategy, IT management, and information systems. Christopher received his MS at the MIT Sloan School of Management (where he served as Venkat\u2019s teaching assistant) and his BSBA at Babson College.<\/p>\n<div style=\"clear:both;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr \/>\n<p><!--\n                                                \n\n<div class=\"faculty-member\">\n                                                \n\n<div class=\"faculty-member-left\">\n                                                    <img src=\"\/executive-courses\/files\/2017\/10\/Georges-Edouard-Dias_v2.png\" alt=\"Georges-Edouard Dias\">\n                                                <\/div>\n\n\n                                                \n\n<div class=\"faculty-member-right\">\n                                            \n                                                    \n\n<h3>Georges-Edouard Dias<\/h3>\n\n\n                                                    \n\n<div class=\"title\">Co-founder and Chief Strategy Officer at Quantstreams and former Chief Digital Officer at L'Oreal<\/div>\n\n\n                                                    \n                                                    <a class=\"show-bio\" href=\"#\">Show Bio<span class=\"arrow\"><\/span><\/a>\n                                                    \n                                                    \n\n<p class=\"bio\">Georges-Edouard Dias is Co-Founder and Chief Strategy Officer of QuantStreams, an agency that helps companies gain marketing efficiencies through a better mastering of customer data. From 2001-2013 he was the Chief Digital Officer at L'Oreal, driving the company's digital strategy and establishing partnerships with leading global digital players including Apple, Facebook, Google, and Microsoft. In his previous role of VP of Interactive Development at L'Oreal, he launched the first e-commerce sites in L'Oreal's history. \n\u00a0\n <\/p>\n\n\n                                                    \n\n<div style=\"clear:both;\"><\/div>\n\n\n                                                <\/div>\n\n\n                                            <\/div>\n\n\n                                            \n\n<hr \/>\n\n\n                                                \n\n<div class=\"faculty-member\">\n                                                \n\n<div class=\"faculty-member-left\">\n                                                    <img src=\"\/executive-courses\/files\/2017\/10\/rich-chavez.jpg\" alt=\"rick chavez\">\n                                                <\/div>\n\n\n                                                \n\n<div class=\"faculty-member-right\">\n                                            \n                                                    \n\n<h3>Rick Chavez <\/h3>\n\n\n                                                    \n\n<div class=\"title\">Partner and Americas Head of Digital Strategy Acceleration at Oliver Wyman <\/div>\n\n\n                                                    \n                                                    <a class=\"show-bio\" href=\"#\">Show Bio<span class=\"arrow\"><\/span><\/a>\n                                                    \n                                                    \n\n<p class=\"bio\">Rick is a Partner and Americas Head of Digital Strategy Acceleration at Oliver Wyman where he leads digital growth and development for a wide range of clients. His work includes strategy, launch, and ongoing innovation around corporate digital initiatives. He has been a leader in the digital revolution for two decades, and has worked with a broad range of companies including Adobe, American Express, D&B, Fox Home Entertainment, Microsoft, University of Michigan, WalMart and Yahoo. He co-founded Viant Corporation\u00a0and established it as a leader in the digital services sector, from\u00a0startup through launch and successful IPO. Rick launched the first digital strategy offering in the management consulting\u00a0sector while with CSC Index. He was on the management team of Cambridge Technology Partners, and he was President of\u00a0Marble Associates, an early internet software pioneer. <\/p>\n\n\n                                                    \n\n<div style=\"clear:both;\"><\/div>\n\n\n                                                <\/div>\n\n\n                                            <\/div>\n\n\n\n   \n\n<hr \/>\n\n\n--><\/p>\n<div class=\"faculty-member\">\n<div class=\"faculty-member-left\">\n                                                    <img src=\"\/executive-courses\/files\/2017\/10\/martin-nisenholtz.jpg\" alt=\"martin nisenholtz\">\n                                                <\/div>\n<div class=\"faculty-member-right\">\n<h3>Martin Nisenholtz <\/h3>\n<div class=\"title\">Professor of Digital Communication at Boston University and a Venture Partner at Firstmark Capital in New York<\/div>\n<p>                                                    <a class=\"show-bio\" href=\"#\">Show Bio<span class=\"arrow\"><\/span><\/a><\/p>\n<p class=\"bio\">Martin is a Professor of Digital Communication at Boston University and a Venture Partner at Firstmark Capital in New York. From 1995 to 2012 he managed digital operations for The New York Times Company and was the founding CEO at New York Times Digital and nytimes.com. Martin founded the Online Publishers Association (now, Digital Content Next). In 1983 he founded Ogilvy Interactive, the first digital agency at a major US advertising firm. He recently finished a Fellowship at the Joan Shorenstein Center on Media, Politics and Public Policy where he co-developed Riptide: An Oral History of the Epic Collision between Journalism and Digital Technology, 1980 to the Present (www.digitalriptide.org). He currently serves on the boards of PostMedia Network (PNC\/A), Yellow Media (Y:CN), Purch and RealMatch. He is an advisor to the New York Times, Carmel Ventures and Digital Content Next, and serves on the Wolters Kluwer Innovation board.<br \/>\n<\/p>\n<div style=\"clear:both;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"program-section bundled-programs\" style=\"display: none\";>\n<div class=\"heading\"><a name=\"bundled-programs-anchor\"><\/a>Program Dates and Cost<\/div>\n<div class=\"copy\">\n<h2>April 30-May 1<\/h2>\n<div>\n<p> REGISTRATION OPEN<\/p>\n<p>\n<script type=\"text\/javascript\">document.write(\"<a target=\\\"_blank\\\" class=\\\"button register\\\" href=\\\"http:\/\/questromweb.bu.edu\/ElcPrograms\/signup?program=DigitalStrategy&#038;utm_campaign=\" + getParam('utm_campaign') + \"&#038;utm_content=\" + getParam('utm_content') + \"&#038;utm_medium=\" + getParam('utm_medium') + \"&#038;utm_source=\" + getParam('utm_source') + \"\\\">Register Now<\/a>\")<\/script><\/p>\n<p><strong>Early Bird Tuition: $1,900<\/strong> (Registration Deadline: April 9, 2019)<br \/>\n                                                <strong>Regular Tuition: $2,000<\/strong> (Registration Deadline: April 23, 2019)<\/p>\n<p><\/p>\n<p>Registration fee for the program includes tuition, course material, breakfast, and lunch. (Parking, hotel, and transportation are not included.)<\/p>\n<p><!--\n                                            \n\n<h2>Bundled Programs<\/h2>\n\n\n                                            \n\n<p>All of our programs provide executives with a competitive advantage in our ever-changing economy. By taking more than one course, you will expand your knowledge base, improve your leadership skills, and receive an over 15% discount.<\/p>\n\n\n\n\n\n<table>\n                                                 \n\n<tr>\n                                                    \n\n<td>Executive Certificate Program & Date <\/td>\n\n\n\t\t\t\t                    \n\n<td>Individual Program Price <\/td>\n\n\n                                                    \n\n<td>Bundled** Program Price<\/td>\n\n\n\t\t\t\t                 <\/tr>\n\n\n                                                 \n\n<tr>\n                                                    \n\n<td>Electric Industry Transformation<\/b>\n                                                    \n\n<p>April 19-20<\/p>\n\n<\/td>\n\n\n                                                    \n\n<td>\n\n<p>$2,000<\/p>\n\n<\/td>\n\n\n                                                    \n\n<td>\n\n<p>$1,670<\/p>\n\n<\/td>\n\n\n                                                <\/tr>\n\n\n                                                 \n\n<tr>\n                                                    \n\n<td>Mini MBA (April) <\/b>\n\n<p>April 23-26<\/p>\n\n<\/td>\n\n\n                                                    \n\n<td>\n\n<p>$4,800<\/p>\n\n<\/td>\n\n\n                                                    \n\n<td>\n\n<p>$4,000<\/p>\n\n<\/td>\n\n\n                                                 <\/tr>\n\n\n                                                 \n\n<tr>\n                                                    \n\n<td>Digital Strategy<\/b>\n\n<p>May 7-8<\/p>\n\n<\/td>\n\n\n                                                    \n\n<td>\n\n<p>$3,000<\/p>\n\n<\/td>\n\n\n                                                    \n\n<td>\n\n<p>$2,500<\/p>\n\n<\/td>\n\n\n                                                <\/tr>\n\n\n                                                 \n\n<tr>\n                                                    \n\n<td>Platform Strategies <\/b>\n\n<p>May 9-10<\/p>\n\n<\/td>\n\n\n                                                    \n\n<td>\n\n<p>$3,000<\/p>\n\n<\/td>\n\n\n                                                    \n\n<td>\n\n<p>$2,500<\/p>\n\n<\/td>\n\n\n                                                <\/tr>\n\n\n                                                 \n\n<tr>\n                                                    \n\n<td>Mini MBA (June) <\/b>\n\n<p>June 18-21<\/p>\n\n<\/td>\n\n\n                                                    \n\n<td>\n\n<p>$4,800<\/p>\n\n<\/td>\n\n\n                                                    \n\n<td>\n\n<p>$4,000<\/p>\n\n<\/td>\n\n\n                                                <\/tr>\n\n\n\n <\/table>\n\n\n\n\n<p>* Early Bird Program Price is only available on individual program registration by published deadline.<\/p>\n\n\n\n\n<p>** Bundled Program Price is only available to participants who register for two or more courses in the same transaction.<\/p>\n\n\n<br \/>\n--><\/p>\n<p>Corporate discount pricing is available for groups of five or more participants from the same organization. For more information, email: <a href=\"mailto:execed@bu.edu\">execed@bu.edu<\/a>.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"program-section\">\n<div class=\"heading\">Boston: Where It Happens<\/div>\n<div class=\"copy p-with-margin\">\n<p><img class=\"hide-mobile\" src=\"\/executive-courses\/files\/2017\/07\/photo-questrom-sign.jpg\" alt=\"photo-questrom-sign\" align=\"right\" hspace=\"10\" vspace=\"10\">The program is held at Questrom\u2019s Executive Leadership Center, in Boston\u2014a world-class center for innovation and technology. At Questrom, you\u2019ll learn from our dedicated, world-renowned faculty who are recognized for translating research into practice.<\/p>\n<p>Boston is the world&#8217;s epicenter of education and a global capital of innovation and innovative thinking. Whatever your area of focus, Boston is fertile ground for growth because it\u2019s the hub of nearly every key industry: technology, healthcare, finance and entrepreneurship, just to name a few. Plus, Boston is dense with corporations and successful business leaders you\u2019ll want to learn from.  <\/p>\n<p>The Executive Leadership Center puts you at the center of it all. Questrom is located on the MBTA Green Line, minutes from Kenmore Square, Fenway Park and the neighborhoods of Back Bay and Beacon Hill. The city with all its arts, culture, food, entertainment and sports is at your fingertips. There are plenty of dining options ranging from Asian cuisine to classic American just steps from BU. <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"program-section\">\n<div class=\"heading\">Program Partners<\/div>\n<div class=\"copy\">\n                                            The ELC partners with industry leaders to ensure that we fulfill our mission of bringing together business and academic best practices. This enables us to provide participants with immediately actionable tools and techniques to lead change for their organizations.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p> <!-- end .program-section-wrapper --><\/p><\/div>\n<p> <!-- end .hp-top .left --><\/p>\n<div class=\"right padded\">\n<div class=\"promo-wrapper\" style=\"display: none\";>\n<div class=\"program-name hide-desktop\">Competing in the Digital Age: Business Transformation<\/div>\n<div class=\"line-1\">\n<script type=\"text\/javascript\">document.write(\"<a target=\\\"_blank\\\" href=\\\"http:\/\/questromweb.bu.edu\/ElcPrograms\/signup?program=digital&#038;utm_campaign=\" + getParam('utm_campaign') + \"&#038;utm_content=\" + getParam('utm_content') + \"&#038;utm_medium=\" +  getParam('utm_medium') + \"&#038;utm_source=\" + getParam('utm_source') + \"\\\">Register by 4\/9<br class=\\\"hide-mobile\\\">to save $100<\/a>\")<\/script><\/div>\n<div class=\"line-2\">with Early Bird tuition.<\/div>\n<p><script type=\"text\/javascript\">document.write(\"<a target=\\\"_blank\\\" class=\\\"button register\\\" href=\\\"http:\/\/questromweb.bu.edu\/ElcPrograms\/signup?program=DigitalStrategy&#038;utm_campaign=\" + \r\n     getParam('utm_campaign') + \"&#038;utm_content=\" + getParam('utm_content') + \"&#038;utm_medium=\" + \r\n     getParam('utm_medium') + \"&#038;utm_source=\" + getParam('utm_source') + \"\\\">Register Now.<\/a>\")<\/script><\/p><\/div>\n<div class=\"testimonials-wrapper\">\n<div class=\"testimonial-copy\">&quot;Venkat Venkatraman has created an essential new model for digital business strategy. It is nothing less than a roadmap for the next era of business transformation.&quot;<\/div>\n<div class=\"testimonial-source\">\n                                        Ginni Rometty<\/strong><br \/>\n                                        Chairman, President and CEO<br \/>\n                                        IBM\n                                    <\/div>\n<\/p><\/div>\n<div class=\"form-wrapper\">\n<div class=\"pdf-wrapper\">\n<div class=\"line-1\">Get a Complimentary Book Preview of:<\/div>\n<div class=\"line-2\">The Digital Matrix<\/div>\n<div class=\"line-3\">by Venkat Venkatraman<\/div>\n<hr \/>\n<div class=\"row\">\n<div class=\"pdf-cover\"><img src=\"\/executive-courses\/files\/2017\/07\/pdf-cover-digital-matrix.png\" alt=\"pdf-cover-digital-matrix\"><\/div>\n<div class=\"pdf-description\">The future of every industry is digital, and that future is closer than you think. The Digital Matrix book is your guide on this important journey.<\/div>\n<\/p><\/div>\n<p> <!-- \/\/  .row --><\/p>\n<hr \/><\/div>\n<p> <!-- \/\/  .pdf-wrapper --><\/p>\n<script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return 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