Trish Babb brings a wealth of consumer marketing experience to her undergrad and grad courses as well as in her role guiding research assistant teams within Questrom\u2019s Digital Business Institute.<\/p>\n
As an experienced marketer for startups and global consumer brands, Trish has an extensive record of successful brand\/product management, creative content development, and a proven ability to to drive brands forward. In addition, she brings exceptional cross-functional leadership, project management excellence, successful partner\/vendor management and an infectious passion for the initiatives she works on.<\/p>\n
Trish Babb started her career in advertising at BBDO\/NY as an account executive on award winning ad campaigns for Visa and Pepsi Brands. After a successful tenure, she switched to client-side marketing where she has held a number of roles working on globally recognized consumer brands including Hasbro, Play-Doh, Playskool, Sam Adams, Coors, Viacord, USPS and LoJack.<\/p>\n
Trish Babb is a proud BU alumna with an BS from the School of Communications and an MBA from Thunderbird, School of Global Management.<\/p>\n","protected":false},"author":21401,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/profile\/3079"}],"collection":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/users\/21401"}],"version-history":[{"count":3,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/profile\/3079\/revisions"}],"predecessor-version":[{"id":3238,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/profile\/3079\/revisions\/3238"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/media?parent=3079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}