{"id":215,"date":"2020-04-10T11:02:01","date_gmt":"2020-04-10T15:02:01","guid":{"rendered":"https:\/\/www.bu.edu\/dbi\/?post_type=profile&p=215"},"modified":"2024-08-08T10:14:51","modified_gmt":"2024-08-08T14:14:51","slug":"garrett-johnson","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/dbi\/profile\/garrett-johnson\/","title":{"rendered":"Garrett Johnson"},"content":{"rendered":"

Prof. Johnson\u2019s research on Internet Marketing examines online display advertising: the medium’s effectiveness and privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research quantifies the value of online behavioral targeting to industry and considers the impact of policy & self-regulatory approaches. Prof. Johnson works with Internet companies\u2014including Google and Yahoo!\u2014to answer these questions with Internet-scale data.<\/p>\n

For his work, Prof. Johnson has been awarded the Paul Green Award and has been a finalist for both the John D.C. Little Award and the Gary Lilien Marketing Science Practice Prize.<\/p>\n

http:\/\/www.garjoh.com<\/a><\/p>\n","protected":false},"author":4333,"template":"","_links":{"self":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/profile\/215"}],"collection":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/users\/4333"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/profile\/215\/revisions"}],"predecessor-version":[{"id":217,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/profile\/215\/revisions\/217"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/media?parent=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}