{"id":452,"date":"2020-06-09T10:00:31","date_gmt":"2020-06-09T14:00:31","guid":{"rendered":"https:\/\/www.bu.edu\/dbi\/?p=452"},"modified":"2020-07-08T12:41:28","modified_gmt":"2020-07-08T16:41:28","slug":"whats-the-cost-of-opting-out-of-internet-cookies","status":"publish","type":"post","link":"https:\/\/www.bu.edu\/dbi\/2020\/06\/09\/whats-the-cost-of-opting-out-of-internet-cookies\/","title":{"rendered":"What’s The Cost of Opting Out of Internet Cookies?"},"content":{"rendered":"

BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.<\/h4>\n

A study recently published in <\/span>Marketing Science<\/span><\/i><\/a> by<\/span><\/i> Questrom\u2019s Garrett Johnson, assistant professor of marketing, and his research collaborators from the University of Colorado and the University of Rochester examined the state of online advertising and the value of consumers\u2019 online data and how they interact with targeted digital ads.\u00a0<\/span><\/p>\n

The average person views an estimate of over 1,000 online ads every month, and the majority of them are placed with the help of cookies, packets of data sent to your computer to enable a website to track your visits and activity. You\u2019ve likely seen a disclaimer that certain sites use cookies\u2014perhaps you\u2019ve even blindly clicked \u201caccept.\u201d There are, however, ways to opt out of allowing cookie placement, and when many people opt out, it can impact a site\u2019s ad profits. Johnson\u2019s research posits that it might be detrimental for the internet user, too.<\/span><\/p>\n

Johnston says that the collective data aggregated from Internet users subsidize for our free use of the Internet; moreover, many users actually do not opt out of cookie placement in their Internet browsers. \u201cPrivacy isn\u2019t free, and it is something that people can and should value,\u201d he added. \u201cBut limiting [how websites access your surfing] information has economic consequences in the world we\u2019re living in.\u201d<\/span><\/p>\n

Continue exploring Johnston\u2019s findings <\/span>here<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

BU Questrom marketing expert explores how the ability to track our online activity impacts the digital economy.<\/p>\n","protected":false},"author":4333,"featured_media":453,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[24],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/posts\/452"}],"collection":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/users\/4333"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/comments?post=452"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/posts\/452\/revisions"}],"predecessor-version":[{"id":454,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/posts\/452\/revisions\/454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/media\/453"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/media?parent=452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/categories?post=452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/tags?post=452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}