{"id":2758,"date":"2023-09-06T16:58:37","date_gmt":"2023-09-06T20:58:37","guid":{"rendered":"https:\/\/www.bu.edu\/dbi\/?page_id=2758"},"modified":"2025-10-31T12:21:32","modified_gmt":"2025-10-31T16:21:32","slug":"the-gen-ai-initiative","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/dbi\/research\/the-gen-ai-initiative\/","title":{"rendered":"GenAI"},"content":{"rendered":"<p>The aim of the GenAI Initiative is to promote research and an open flow of ideas on how to safely and responsibly shape our future. Our focus will be on investigating the impact and responsible use of Generative AI in firms, their operations, industries, markets, and societies. We firmly believe that business leaders are responsible for transforming scientific discoveries and engineering innovations into practical products and services that improve the quality of human life and well-being.<\/p>\n<hr \/>\n<h4>Featured Research<\/h4>\n<p><a href=\"https:\/\/www.pnas.org\/doi\/10.1073\/pnas.2501660122\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Take Caution in Using LLMs as Human Surrogates: Scylla Ex Machina<\/strong><\/a>, Yuan Gao, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/dokyun-dk-lee\/\" rel=\"noopener noreferrer\" target=\"_blank\">Dokyun Lee<\/a>, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/gordon-burtch\/\" rel=\"noopener noreferrer\" target=\"_blank\">Gordon Burtch<\/a>, Sina Fazelpour, PNAS, 2025<\/p>\n<p><a href=\"https:\/\/www.science.org\/doi\/10.1126\/sciadv.adu5800\" rel=\"noopener\" target=\"_blank\"><strong>Who expands the human creative frontier with generative AI: Hive minds or masterminds?<\/strong><\/a>, Eric B. Zhou, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/dokyun-dk-lee\/\" rel=\"noopener noreferrer\" target=\"_blank\">Dokyun Lee<\/a>, and <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/bin-gu\/\" rel=\"noopener\" target=\"_blank\">Bin Gu<\/a>, Science Advances 2025 <\/p>\n<p>&#8220;<a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=5577891\" rel=\"noopener\" target=\"_blank\"><strong>Generative AI, Open Source, and Application-Layer Product Development<\/strong><\/a>&#8220;, Yi Liu, Bowen Lou, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/dokyun-dk-lee\/\" rel=\"noopener noreferrer\" target=\"_blank\">Dokyun Lee<\/a>, SSRN 2025 <\/p>\n<p><a href=\"https:\/\/hbr.org\/2024\/12\/is-ai-the-right-tool-to-solve-that-problem?ab=HP-hero-featured-text-1\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Is AI the Right Tool to Solve That Problem?<\/strong><\/a>, by Paolo Cervini, Chiara Farronato, Pushmeet Kohli, and <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/marshall-van-alstyne\/\" rel=\"noopener noreferrer\" target=\"_blank\">Marshall W. Van Alstyne<\/a>, Harvard Business Review, December 2024<\/p>\n<p><a href=\"https:\/\/hbr.org\/2024\/07\/will-that-marketplace-succeed\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Will That Marketplace Succeed?<\/strong><\/a>, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/andrei-hagiu\/\" rel=\"noopener noreferrer\" target=\"_blank\">Andrei Hagiu <\/a>(with Julian Wright) Harvard Business Review 102(4), 94-103, July-August 2024<\/p>\n<p><a href=\"https:\/\/www.science.org\/doi\/full\/10.1126\/sciadv.adl5743\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>The impact of abortion restrictions on American mental health<\/strong><\/a>, Michael R. Anderson, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/gordon-burtch\/\" rel=\"noopener noreferrer\" target=\"_blank\">Gordon Burtch<\/a>, Brad N. Greenwood, Science Advances, 3, Jul 2024, Vol 10, Issue 27<\/p>\n<p><a href=\"https:\/\/www.pnas.org\/doi\/full\/10.1073\/pnas.2402375121\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Do digital technologies reduce racially biased reporting? Evidence from NYPD administrative data<\/strong><\/a>, Jeremy Watson, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/gordon-burtch\/\" rel=\"noopener noreferrer\" target=\"_blank\">Gordon Burtch<\/a>, Brad N. Greenwood, Proceedings of the National Academy of Sciences, June 3, 2024<\/p>\n<p><a href=\"https:\/\/pubsonline.informs.org\/doi\/full\/10.1287\/isre.2020.0494\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Guided diverse concept miner (GDCM): Uncovering relevant constructs for managerial insights from text<\/strong><\/a>, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/dokyun-dk-lee\/\" rel=\"noopener noreferrer\" target=\"_blank\">Dokyun Lee<\/a>, Zhaoqi Cheng, Chengfeng Mao, Emaad Manzoor, INFORMS, May 2024<\/p>\n<p><a href=\"https:\/\/www.nature.com\/articles\/s41598-024-61221-0\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>The consequences of generative AI for online knowledge communities<\/strong><\/a>, Gordon Burtch, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/dokyun-dk-lee\/\" rel=\"noopener noreferrer\" target=\"_blank\">Dokyun Lee<\/a>, Zhichen Chen, Scientific Reports, May 2024<\/p>\n<p><a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/mnsc.2023.4757\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Marketplace Leakage<\/strong><\/a>, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/andrei-hagiu\/\" rel=\"noopener noreferrer\" target=\"_blank\">Andrei Hagiu<\/a> (with Julian Wright) Management Science 70(3), 1529-1553, March 2024<\/p>\n<p><strong><a href=\"https:\/\/academic.oup.com\/pnasnexus\/article\/3\/3\/pgae052\/7618478\" rel=\"noopener noreferrer\" target=\"_blank\">Generative AI, Human Creativity, and Art<\/a><\/strong>, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/dokyun-dk-lee\/\" rel=\"noopener noreferrer\" target=\"_blank\">Dokyun Lee<\/a> Eric Zhou, Oxford Academic, PNAS Nexus, Volume 3, Issue 3, March 2024<\/p>\n<p><a href=\"https:\/\/hbr.org\/2024\/01\/turn-generative-ai-from-an-existential-threat-into-a-competitive-advantage\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Turn Generative AI from an Existential Threat into a Competitive Advantage<\/strong><\/a>, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/andrei-hagiu\/\" rel=\"noopener noreferrer\" target=\"_blank\">Andrei Hagiu <\/a>(with Scott Cook and Julian Wright) Harvard Business Review 102(1), 118-125, January-February 2024<\/p>\n<p><strong><a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=3868599\" rel=\"noopener noreferrer\" target=\"_blank\">InnoVAE: Generative AI for Understanding Patents and Innovation<\/a><\/strong>, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/dokyun-dk-lee\/\" rel=\"noopener noreferrer\" target=\"_blank\">Dokyun Lee<\/a>, Zhaoqi &#8220;ZQ&#8221; Cheng, Sonny Tambe, S&amp;P Global Market Intelligence Paper Series, October 2023<\/p>\n<p><strong><a href=\"https:\/\/papers.ssrn.com\/sol3\/papers.cfm?abstract_id=4521754\" rel=\"noopener noreferrer\" target=\"_blank\">The Consequences of Generative AI for UGC and Online Community Engagement<\/a><\/strong>, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/gordon-burtch\/\" rel=\"noopener noreferrer\" target=\"_blank\">Gordon Burtch<\/a>, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/dokyun-dk-lee\/\" rel=\"noopener noreferrer\" target=\"_blank\">Dokyun Lee<\/a>, Zhichen Chen, July 2023<\/p>\n<p><a href=\"https:\/\/hbr.org\/webinar\/2021\/08\/when-data-creates-a-competitive-advantage-and-when-it-doesnt?utm_medium=email&amp;utm_source=webinar&amp;utm_campaign=aws_hagiu_20210921&amp;utm_content=thankyouu&amp;deliveryName=DM151521\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>When Data Creates a Competitive Advantage (and When it Doesn\u2019t<\/strong>)<\/a><br \/>\n<a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/andrei-hagiu\/\" rel=\"noopener noreferrer\" target=\"_blank\">Andrei Hagiu, <\/a>Harvard Business Review, August 2021<\/p>\n<p><a href=\"https:\/\/hbr.org\/2021\/05\/dont-let-platforms-commoditize-your-business\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Don&#8217;t let Platforms Commoditize Your Business<\/strong><\/a>, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/andrei-hagiu\/\" rel=\"noopener noreferrer\" target=\"_blank\">Andrei Hagiu <\/a>Harvard Business Review, June 2021<\/p>\n<p><strong><a href=\"https:\/\/pubsonline.informs.org\/doi\/10.1287\/isre.1120.0468\" rel=\"noopener noreferrer\" target=\"_blank\">An Empirical Examination of the Antecedents and Consequences of Contribution Patterns in Crowd-Funded Markets<\/a><\/strong>, Bapna, Sofia, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/gordon-burtch\/\" rel=\"noopener noreferrer\" target=\"_blank\">Burtch Gordon<\/a>, INFORMS, Vol. 24, No. 3, September 2013, pp. 499\u2013519<\/p>\n<p><a href=\"http:\/\/chrome-extension:\/\/efaidnbmnnnibpcajpcglclefindmkaj\/https:\/\/pubsonline.informs.org\/doi\/pdf\/10.1287\/isre.2022.1108\" rel=\"noopener noreferrer\" target=\"_blank\">Designing core-selecting payment rules: A computational search approach<\/a>, Benedikt B\u00fcnz, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/benjamin-lubin\/\" rel=\"noopener noreferrer\" target=\"_blank\">Benjamin Lubin<\/a>, Sven Seuken, December 2022<\/p>\n<p><a href=\"https:\/\/scholar.google.com\/citations?view_op=view_citation&amp;hl=en&amp;user=jF3ZGwcAAAAJ&amp;sortby=pubdate&amp;citation_for_view=jF3ZGwcAAAAJ:e5wmG9Sq2KIC\" rel=\"noopener noreferrer\" target=\"_blank\">iMLCA: Machine Learning-powered Iterative Combinatorial Auctions with Interval Bidding<\/a>, Manuel Beyeler, Gianluca Brero, <a href=\"https:\/\/www.bu.edu\/questrom\/profiles\/benjamin-lubin\/\" rel=\"noopener noreferrer\" target=\"_blank\">Benjamin Lubin<\/a>, Sven Seuken, 22nd ACM Conference on Economics and Computation, July 2021<\/p>\n<hr \/>\n<h4>GenAI Faculty Fellows<\/h4>\n\n\t<div class=\"profile-listing\">\n\t\t<ul class=\"advanced\">\n\t\t\t\t\t\t\t\n<li class=\"has-title\">\n\t<a href=\"https:\/\/www.bu.edu\/dbi\/profile\/gordon-burtch\/\">\n\t\t\t\t\t<figure><img width=\"150\" height=\"150\" src=\"\/dbi\/files\/2021\/10\/Gordon-Burtch.jpg\" alt=\"\" \/><\/figure>\t\t\t\t<p class=\"profile-name\">Gordon Burtch<\/p>\n\t\t<p class=\"profile-title\">Allen and Kelli Questrom Professor in Information Systems<\/p>\t<\/a>\n<\/li>\n\t\t\t\t\t\t\t\n<li class=\"has-title\">\n\t<a href=\"https:\/\/www.bu.edu\/dbi\/profile\/132\/\">\n\t\t\t\t\t<figure><img width=\"100\" height=\"150\" src=\"\/dbi\/files\/2020\/04\/Andrei-Hagiu-8205-424x636.jpg\" alt=\"\" \/><\/figure>\t\t\t\t<p class=\"profile-name\">Andrei Hagiu<\/p>\n\t\t<p class=\"profile-title\">Faculty Director, Digital Business Institute<br \/>\r\nDean&#8217;s Research Scholar, Professor of Information Systems<\/p>\t<\/a>\n<\/li>\n\t\t\t\t\t\t\t\n<li class=\"has-title\">\n\t<a href=\"https:\/\/www.bu.edu\/dbi\/profile\/dokyun-dk-lee\/\">\n\t\t\t\t\t<figure><img width=\"113\" height=\"150\" src=\"\/dbi\/files\/2021\/10\/dokyun-dk-lee-477x636.jpg\" alt=\"\" \/><\/figure>\t\t\t\t<p class=\"profile-name\">Dokyun (DK) Lee<\/p>\n\t\t<p class=\"profile-title\">Kelli Questrom Associate Professor in Management<br \/>\r\nAssociate Professor, Information Systems<\/p>\t<\/a>\n<\/li>\n\t\t\t\t\t\t\t\n<li class=\"has-title\">\n\t<a href=\"https:\/\/www.bu.edu\/dbi\/profile\/ben-lubin\/\">\n\t\t\t\t\t<figure><img width=\"128\" height=\"150\" src=\"\/dbi\/files\/2022\/08\/Benjamin-Lubin-876x1024-1-544x636.jpg\" alt=\"\" \/><\/figure>\t\t\t\t<p class=\"profile-name\">Ben Lubin<\/p>\n\t\t<p class=\"profile-title\">Clinical Associate Professor, Information Systems<\/p>\t<\/a>\n<\/li>\n\t\t\t\t\t<\/ul>\n\t<\/div><!--\/.profile-listing-->\n\n","protected":false},"excerpt":{"rendered":"<p>The aim of the GenAI Initiative is to promote research and an open flow of ideas on how to safely and responsibly shape our future. Our focus will be on investigating the impact and responsible use of Generative AI in firms, their operations, industries, markets, and societies. We firmly believe that business leaders are responsible [&hellip;]<\/p>\n","protected":false},"author":10230,"featured_media":0,"parent":21,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/pages\/2758"}],"collection":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/users\/10230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/comments?post=2758"}],"version-history":[{"count":51,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/pages\/2758\/revisions"}],"predecessor-version":[{"id":4167,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/pages\/2758\/revisions\/4167"}],"up":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/pages\/21"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/media?parent=2758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}