Engagement Benefits<\/b><\/p>\n Interested in becoming a member of the Questrom Consulting Program? Please reach out to Peter Howard at <\/span>pjhoward@bu.edu<\/b><\/a>.<\/span><\/p>\nFind out more<\/a>\n Research\/Business Objective:<\/b> As part of a CEO mandate, Siemens wanted to transform their strategy and leadership thinking from a manufacturing mindset to a \u201cplatform\u201d or \u201cecosystem\u201d mindset. The Digital Business Institute was engaged to study Siemen\u2019s current state and to develop a custom program of knowledge and skills transfer, focused on business ecosystems (platforms) for the top 200 managers at the company (Division & Business Unit CEOs, Country CEOs). The Digital Business Institute delivered the following:<\/p>\n From the Siemens program lead: \u201cI just wanted to give you a big, big thank you for the great collaboration and the great training delivery by Marshall this week. The feedback from our pilot participants was overwhelmingly positive. This is quite outstanding given the German tendency to be critical and that the virtual delivery was an additional challenge. I also really appreciate the collaboration with the whole BU team, Peter\u2019s, Andrei\u2019s and Marshall\u2019s commitment and the spirit of delivering a great training suited to Siemens needs. For me personally, it was one of the most rewarding collaborations and I\u2019m looking forward to the roll-out of the training.\u201d<\/p>\n Dr. J\u00f6rg M\u00fctze, Principal \/ Senior Project Manager at Siemens Advanta Consulting, and Professors Marshall Van Alstyne<\/a> and Peter Howard<\/a> from the Digital Business Institute BU at Questrom School of Business.<\/div>\n<\/div>\n\n Research Objective:<\/b> Aternity\u00ae, the enterprise-class Digital Experience Management Company\u2122. Aternity\u2019s CEO and CMO sought a deeper understanding of their customers and the \u201cpaths to purchase\u201d. A team of DBI Research Assistants worked alongside Aternity\u2019s leadership team across many departments. <\/div>\n<\/div>\n\n Key Highlights:<\/b><\/p>\n The projects contributed to Quest\u2019s customer-centricity and sales growth.<\/div>\n<\/div>\n\n Key Highlights:<\/b> The team of graduate and PhD students was led by Andrei Hagiu<\/a>, Associate Professor at Boston University Questrom School of Business and Peter Howard<\/a>, Professor of the Practice and Executive Director of the Questrom Digital Business Institute.<\/div>\n<\/div>\n\n Key Accomplishments:<\/b> The BCSH Director continues to discuss the proposal with other institutions as well as Meta.<\/div>\n<\/div>\n\n Key Accomplishments:<\/b><\/p>\n As Rayyan continues to achieve new growth and revenue milestones, they recently renewed their engagement with DBI.<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":" Questrom Consulting Program With a custom corporate engagement membership, you will gain access to Questrom\u2019s renowned faculty and a dedicated student team focused on helping your business harness digital innovation. Your team will bring actionable insights to real-world issues in the digital economy. Engagement Benefits Insightful, Industry-Focused Research: Access curated, faculty-led research on digital business. […]<\/p>\n","protected":false},"author":10230,"featured_media":0,"parent":0,"menu_order":40,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/pages\/1015"}],"collection":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/users\/10230"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/comments?post=1015"}],"version-history":[{"count":51,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/pages\/1015\/revisions"}],"predecessor-version":[{"id":4146,"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/pages\/1015\/revisions\/4146"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/dbi\/wp-json\/wp\/v2\/media?parent=1015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\nRecent Corporate Members<\/strong><\/h4>\n
![\"\"](\"\/dbi\/files\/2025\/01\/corporate-engagement-logos.jpg\")
<\/p>\nRead about Completed Corporate Projects<\/strong><\/h4>\n
\nSiemens<\/h4>
![](\"\/dbi\/files\/2023\/04\/21835b35-bad6-4e44-9af9-09e0089f8225.png\")
<\/p>\n
\nKey Accomplishments:<\/b><\/p>\n\n
![](\"\/dbi\/files\/2023\/06\/photo_Pete-Howard_MVA-and-Siemens-rep-e1729274149887.jpg\")
<\/p>\nAternity<\/h4>
![](\"\/dbi\/files\/2023\/04\/6a0b7276-4433-4910-88d2-821ca721472b.png\")
<\/p>\n
\nKey Highlights:<\/b><\/p>\n\n
Quest Diagnostics<\/h4>
![](\"\/dbi\/files\/2023\/04\/a7c7a0dd-1cd7-432f-9a70-11aee98faa7b.png\")
\nResearch Objective:<\/b> Quest was considering new opportunities for customer segments and marketing methods. The DBI team was engaged to support Quest initiatives in Customer Experience, Digital Marketing and Analytics.<\/p>\n\n
UCB Pharma, Brussels, Belgium<\/h4>
![](\"\/dbi\/files\/2023\/04\/download-3.png\")
\nResearch Objective:<\/b> UCB, as part of their strategic growth agenda, was interested in identifying opportunities for new business models (specifically platform business models) in the healthcare industry.\u00a0The Digital Business Institute was asked to conduct research to identify such opportunities for UCB.<\/p>\n
\nThe Project was conducted in three phases.<\/p>\n\n
Bard Center For The Study Of Hate<\/h4>
![](\"\/dbi\/files\/2023\/11\/Bard-resized.png\")
\nResearch Objective:<\/b> BCSH was interested in creating a comprehensive, interactive, online resource about hate crime. The goals of the online resource were:<\/p>\n\n
\nThe Digital Business Institute team of four graduate students, supervised by the institute Executive Director, executed the engagement in three phases:<\/p>\n\n
Uno Pizzeria & Grill<\/h4>
![](\"\/dbi\/files\/2023\/11\/Pizza-uno-logo.png\"){kind=logo}
\nResearch Objective:<\/b> Pizzeria Uno wanted to revitalize their brand and determine if they could appeal to a younger customer base. The DBI launched a comprehensive research and digital marketing program with a focus on driving awareness and engagement among the younger demographic.<\/p>\n\n
![](\"\/dbi\/files\/2023\/11\/uno-team-with-CEO.jpg\")
\nA few members of the student team with Pizzeria Uno CEO, Erik Frederick. Pictured from left to right: Shrutkirti Wagh, Erik Frederick, Yudha Situmorang, Caron Cheung.<\/div>\n<\/div>\n\nRayyan<\/h4>
![](\"\/dbi\/files\/2024\/10\/Rayyan.png\")
\nResearch Objective:<\/b> Rayyan is a rapidly growing start-up that uses artificial intelligence, machine learning, and natural language processing to\u00a0help research teams reduce the time it takes to complete their systematic and literature reviews. Founder and CEO Robert Ayon (Questrom alumnus) wanted to better understand the user experience and conversion funnel of his website visitors, and the pricing dynamics of their product.
\nKey Initiatives:<\/b><\/p>\n\n