By Marilyn Halter Publisher: Schocken (July 23, 2002) SBN-13: 978-0805210934 In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar–a bazaar in which the purveyors of goods and services spend close to … Continue reading Shopping for Identity: The Marketing of Ethnicity