By Andrew Campbell and Laura Nash (Authors) Publisher: Addison-Wesley; First Edition edition (November 1992) ISBN-13: 978-0201608007 Campbell, a founding director of Britain’s Asbridge Strategic Management Centre, and Boston University economist Nash ( Good Intentions Aside ) here extol the benefits of a well-postulated and well-promulgated corporate mission statement. According to the authors, who surveyed management … Continue reading A Sense of Mission: Defining Direction for the Large Corporation