{"id":34419,"date":"2022-09-29T16:17:17","date_gmt":"2022-09-29T20:17:17","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=profile&#038;p=34419"},"modified":"2025-10-15T17:06:52","modified_gmt":"2025-10-15T21:06:52","slug":"shawn-zupp","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/com\/profile\/shawn-zupp\/","title":{"rendered":"Shawn Zupp"},"content":{"rendered":"\n<p>Shawn spent 25 years as an advertising executive at top agencies in New York such as BBDO, Ogilvy, Publicis and R\/GA. He worked on a number of high profile brands including Pepsi-Cola, Frito-Lay, Hershey, Target, National Football League, Corona, Bud Light, E*Trade, HBO, Samsung and Johnson &amp; Johnson. Throughout his career in account management, he has partnered with clients in the development of television commercials, brand experiences, digital\/social media campaigns, global websites, and mobile, AI-driven platforms. Notable projects include USA Today&#8217;s #1 ranked Super Bowl Spot for Pepsi in 1998, launch of the Hershey Times Square New York City store experience and the innovative brand campaign for new e-commerce start up Jet.com, which ultimately was bought by Walmart for 3 billion dollars. He has led well-recognized advertising efforts such as the Cannes Grand Prix award winning HBO Voyeur experience, Effie award winning Pepsi campaigns, and the Emmy-awarded &#8220;Love Has No Labels&#8221; film for the Ad Council.<\/p>\n\n\n\n<p>I bring real world perspective and experience in advertising to students stemming from 25 years in the center of the advertising world . . . New York. My history and my continued interest remains in advertising management leadership in an era of change. I&#8217;ve run agency internship programs at Ogilvy, helped train young executives at the 4A&#8217;s, and mentored agency employees at R\/GA. I&#8217;ve long supported Boston University ad students, hosting them at New York agency tours for two decades and hiring them as interns and staff members. I remain actively engaged with ad agency pros across the industry.<\/p>\n","protected":false},"author":21331,"template":"","interest":[],"discipline-type":[1429],"profile-type":[1463],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/profile\/34419"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/21331"}],"version-history":[{"count":1,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/profile\/34419\/revisions"}],"predecessor-version":[{"id":34420,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/profile\/34419\/revisions\/34420"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=34419"}],"wp:term":[{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=34419"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=34419"},{"taxonomy":"profile-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/profile-type?post=34419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}