{"id":30905,"date":"2021-09-17T13:35:38","date_gmt":"2021-09-17T17:35:38","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?post_type=profile&#038;p=30905"},"modified":"2024-03-07T16:28:49","modified_gmt":"2024-03-07T21:28:49","slug":"ginna-hall","status":"publish","type":"profile","link":"https:\/\/www.bu.edu\/com\/profile\/ginna-hall\/","title":{"rendered":"Ginna Hall"},"content":{"rendered":"\n<p>Ginna Hall is a lecturer at Boston University\u2019s College of Communication, her alma mater. She teaches undergraduate students how to \u200b\u200bwrite and edit marketing, advertising and public relations content to increase awareness of an organization\u2019s product or service.<\/p>\n\n\n\n<p>Her course focuses on the core elements of digital marketing including audience definition, brand-messaging, blogging, social media marketing, email marketing, online advertising and search engine marketing.<\/p>\n\n\n\n<p>Ginna is also an experienced B2B marketing communications strategist and content creator. She specializes in audience insight, message development and creative communications to boost visibility. She has a long track record of creating targeted campaigns with compelling content that engages stakeholders, builds relationships and inspires brand ambassadors. Her passion is understanding what drives target audiences and creating content that nurtures them on their journey.<\/p>\n\n\n\n<p>Ginna\u2019s experience includes content marketing for B2B technology companies including: Allego, Catalyst Online, \u200bCMP Media, Inc., Geary LSF Digital Marketing Group, MediaMap, Inc., MetraTech, Inc., Nielsen, and SilverPlatter Information, Inc.<\/p>\n\n\n\n<p>When she\u2019s not working, Ginna enjoys spending time with her family, playing with her pug Puffin, watching documentaries, listening to music and trying new foods.<\/p>\n","protected":false},"author":19704,"template":"","interest":[],"discipline-type":[1439],"profile-type":[1463],"_links":{"self":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/profile\/30905"}],"collection":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/profile"}],"about":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/types\/profile"}],"author":[{"embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/users\/19704"}],"version-history":[{"count":10,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/profile\/30905\/revisions"}],"predecessor-version":[{"id":31033,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/profile\/30905\/revisions\/31033"}],"wp:attachment":[{"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/media?parent=30905"}],"wp:term":[{"taxonomy":"interest","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/interest?post=30905"},{"taxonomy":"discipline-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/discipline-type?post=30905"},{"taxonomy":"profile-type","embeddable":true,"href":"https:\/\/www.bu.edu\/com\/wp-json\/wp\/v2\/profile-type?post=30905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}