{"id":29872,"date":"2021-05-11T12:37:31","date_gmt":"2021-05-11T16:37:31","guid":{"rendered":"http:\/\/www.bu.edu\/com\/?page_id=29872"},"modified":"2026-09-14T15:24:34","modified_gmt":"2026-09-14T19:24:34","slug":"ms-public-relations-final-degree-requirement-options","status":"publish","type":"page","link":"https:\/\/www.bu.edu\/com\/for-current-students\/for-mass-communication-advertising-and-public-relations-students\/ms-public-relations-final-degree-requirement-options\/","title":{"rendered":"MS Public Relations Final Degree Requirement Options"},"content":{"rendered":"\n<p>In addition to required and elective coursework in the Master of Science Public Relations&nbsp;<a href=\"http:\/\/www.bu.edu\/academics\/com\/programs\/public-relations\/ms-in-public-relations\/\">curriculum<\/a>,<strong> <\/strong>students must complete a final degree requirement.&nbsp;<strong>There will be options to complete this requirement remotely.&nbsp;<\/strong>Students can fulfill the final degree requirement in one of four ways:<\/p>\n\n\n\n<ol><li><strong>Final Presentation of Work:<\/strong> We expect the majority of students who plan to enter the PR industry to complete the presentation requirement.<\/li><li><strong> Institute for Public Relations<\/strong> <strong>Case Study Competition:<\/strong> This is another opportunity, but it requires approval by the Institute for Public Relations Case Study Competition faculty advisor. (Fall semester opportunity)<\/li><li><strong>Professional Project:<\/strong> For students in the London program, or by faculty mentor approval. Students must secure a faculty first reader and second reader, and submit a professional project proposal at least one semester prior to planned program completion.\u00a0<\/li><li><strong>Thesis:<\/strong> For students hoping to continue in a doctoral program. Students must secure a faculty first reader and second reader, and submit a thesis proposal at least one semester prior to planned program completion. Students should begin this process in their first semester of enrollment. <\/li><\/ol>\n\n\n\n<p>Please read the instructions below. More information will be provided once students declare their intentions early in the fall semester, but the department will be happy to answer questions via the form at the bottom of this page.<\/p>\n\n\n\n<h3>What does it mean to declare my intention?<\/h3>\n\n\n\n<p>Early each semester, students will receive an email asking them to complete a Google form to communicate with the faculty how they will fulfill this final degree requirement.&nbsp;<strong>The deadline to complete this form will be September 18, 2026.<\/strong><\/p>\n\n\n\n<p>Students choosing the Final Presentation of Work or the Page Society Case Study Competition will receive further instructions and access to supporting materials after they complete this form.<\/p>\n\n\n\n<p>Note, for the thesis or professional project, students should begin their work in the second semester, however, and not wait for the fall. Those students participating in the London program will automatically declare intentions to fulfill this requirement through the professional project.<\/p>\n\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-907dd2c7\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h2 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-907dd2c7-toggle\">\n\t\t\t\t\tPresentation of Work\t\t\t\t<\/button>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-907dd2c7-panel\">\n\t\t\t\n\n<p>This presentation serves as a capstone for the master\u2019s degree and will illustrate the synthesis of your graduate education in public relations. Please read the instructions below. Students who choose this option will receive more information. Faculty do not expect students to begin earlier than their final semester, as all work can be accomplished in that timeframe. The department will be happy to answer questions via the form below.<\/p>\n\n\n\n<p>Develop a new public relations pitch you would deliver to an organization of your choice to sell your public relations plan and capabilities specifically tailored to that organization\u2019s unique situation and goals.\u201d<\/p>\n\n\n\n<p><strong>Process:<\/strong><\/p>\n\n\n\n<p>To help you prepare, you will identify an organization with either an untapped opportunity or that is facing a major reputation\/relational challenge or threat. Analyze the situation and set specific communication objectives to help the company address the situation. Through researching the organization, its communication approach, stakeholder relationships, and competitors, you will develop insights to guide your strategy approach. Ground your strategy with relevant communication and public relations concepts and\/or theories. Develop an integrated communication campaign based on those concepts and that demonstrates your analytical, strategic, and creative abilities. Develop the specific communication tactics you will use (paid, earned, shared, and owned media). Determine how you will monitor progress toward your objectives and ultimately, how you will know if your plan will be successful. You will present your plan as if the panel of professors are the client.<\/p>\n\n\n\n<p><strong>Required Elements:<\/strong><\/p>\n\n\n\n<p>Deliver a 15-minute-long (maximum) presentation to a panel of faculty members, followed by a short Q&amp;A, that includes:<\/p>\n\n\n\n<ul><li>Introduction to yourself and your capabilities<\/li><li>Organizational overview, including current challenge, threat, or opportunity<\/li><li>Key insights about the audiences\/stakeholders, industry, and competitors<\/li><li>Communication objectives (SMART) that would contribute to addressing the situation<\/li><li>Strategic approach and supporting concepts<\/li><li>Integrated PESO tactics<\/li><li>At least five samples of paid, earned, shared, and owned content you would use in your campaign to bring your strategy to life and help you achieve your objectives<\/li><li>Evaluation<\/li><li>A conclusion that states why your plan is the right one for the situation and why you are the best practitioner for the client<\/li><\/ul>\n\n\n\n<p><strong>Additional Considerations:<\/strong><\/p>\n\n\n\n<ul><li>The presentation should draw upon the concepts master\u2019s students have learned in courses such as CM722, CM701, CM700, CM742, and other elective graduate courses.<\/li><li>Students should pursue an organization based on their interests (corporate, nonprofit, government, international, etc.).<\/li><li>As this is a new public relations pitch, students should engage the audience and establish rapport. Presentation skills matter.<\/li><li>Students can supplement their talk with brief presentation slides. Students are advised to use slides as visual highlights and should avoid excessive text or text that is too small to read. Students should be prepared to showcase their creative PESO elements either via slides or printouts.<\/li><li>Students are not permitted to work on their presentations together or present the same work as another student.<\/li><li>Faculty will be able to answer general questions, but cannot provide direct help on projects as that would create an unfair advantage. Students selecting this option will have the opportunity to attend an orientation meeting, and receive more information, templates, and tips to support their final presentations.<\/li><\/ul>\n\n\n\n<p><strong>Topic Approval:&nbsp;<\/strong><\/p>\n\n\n\n<p>Professors will hold an orientation meeting and this meeting will be recorded if students cannot attend.<\/p>\n\n\n\n<p>Students will then submit a brief one-page proposal via the \u201cassignment\u201d function in Blackboard by October 2, 2026, outlining their topic. The faculty will return feedback on the proposal by October 16, 2026.<\/p>\n\n\n\n<p><strong>Presentations:<\/strong>&nbsp;More details, including a template, presentation tips, lessons, and deadlines will be provided to students choosing this option. All presentations will be recorded in the event of a grading dispute.<\/p>\n\n\n\n<p><strong>Presentation Dates: <\/strong>November 4 &amp; 5<\/p>\n\n\n\n<p><strong>Grading:&nbsp;<\/strong>A panel of two full-time public relations faculty will judge your presentation and score it to arrive at a pass or fail. Students cannot select faculty for grading. An outline for grading and requirements will be shared via Blackboard.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-id-institute-of-public-relations-case-study-competition-fall-only\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h2 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-id-institute-of-public-relations-case-study-competition-fall-only-toggle\">\n\t\t\t\t\tInstitute of Public Relations Case Study Competition &#8211; Fall Only\t\t\t\t<\/button>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-id-institute-of-public-relations-case-study-competition-fall-only-panel\">\n\t\t\t\n\n<p>The\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/instituteforpr.org\/\" target=\"_blank\">Institute for Public Relations<\/a> conducts an annual competition for the writing of original case studies by students enrolled in a school of business, communication, or public relations. The competition helps students use evidence-based research and critical thinking to analyze real-world communication challenges, understand their business and stakeholder implications, and develop strategic communication solutions grounded in credible research.<\/p>\n\n\n\n<p><strong>Students graduating in January have the option of writing a case study for submission to the Institute of Public Relations Case Study Competition as their degree completion requirement.<\/strong> Case studies may be written individually or in teams, depending on the number of entries allowed in the competition, and is at the discretion of the faculty advisor, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/profile\/arunima-krishna\/\" target=\"_blank\">Dr. Arunima Krishna<\/a>. <\/p>\n\n\n\n<p>If you are interested in pursuing this option as your final degree requirement, please email\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.bu.edu\/com\/profile\/arunima-krishna\/\" target=\"_blank\">Dr. Krishna<\/a>\u00a0to learn more about this competition and the process of being accepted into this option. If a student applies but is not accepted to be on a case study team, the student will need to fulfill the final master\u2019s degree requirement with the Final Presentation.<\/p>\n\n\n\n<p>BU\u2019s graduate program has a proud history. Our graduate students have received top honors.<\/p>\n\n\n\n<ul><li>2021: COM graduate students Clay Patrick and Caitlin Dickinson won the grand prize, the Jack Koten Grand Study Award which carries a $5,000 prize.<\/li><li>2020: COM graduate student Noah Cavicchi won the First Prize in the communications category, winning $2,500.<\/li><li>2019: COM graduate students Sarah Dasher and Olivia Zed won the grand prize, the Jack Koten Grand Study Award which carries a $5,000 prize.<\/li><\/ul>\n\n\n\n<p>You can read these case studies here:\u00a0<a href=\"https:\/\/instituteforpr.org\/awards\/ipr-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/instituteforpr.org\/awards\/ipr-case-study\/<\/a><\/p>\n\n\n\n<p><strong>Note:<\/strong>&nbsp;To fulfill the degree completion requirement, you need to write a case study, either individually or as a team that is deemed by the faculty advisor as being acceptable for submission. You do not need to either submit the case study or win a prize for the final degree requirement to be fulfilled.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-5495b25c\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h2 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-5495b25c-toggle\">\n\t\t\t\t\tProfessional Projects\t\t\t\t<\/button>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-5495b25c-panel\">\n\t\t\t\n\n<p>Students who pursue the Summer London program will automatically complete a professional project. In addition, students have the option to complete an individual final professional project. This requires a formal proposal, faculty supervision, and two faculty readers. Students should initiate this process in their second semester by emailing the&nbsp;<a href=\"mailto:mcadvpr@bu.edu\">Mass Communication, Advertising and Public Relations Department<\/a>&nbsp;for instructions.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n\t<div\n\t\tclass=\"wp-block-bu-collapsible js-wp-block-bu-collapsible is-open icon-style-plus-minus is-style-plain\"\n\t\tstyle=\"\"\n\t\tid=\"bu-collapsible-88ff2cf7\"\n\t\tdata-default-open=\"false\"\n\t>\n\t\t<h2 class=\"bu-collapsible-heading\">\n\t\t\t\t\t\t\t<button class=\"bu-block-collapsible-toggle js-bu-block-collapsible-toggle\" id=\"bu-collapsible-88ff2cf7-toggle\">\n\t\t\t\t\tThesis\t\t\t\t<\/button>\n\t\t\t\t\t<\/h2>\n\t\t\t\t<div class=\"bu-block-collapsible-content js-bu-block-collapsible-content\" id=\"bu-collapsible-88ff2cf7-panel\">\n\t\t\t\n\n<p>Students who plan to pursue a Ph.D. program have the option to complete a thesis. This requires a formal proposal, faculty supervision, and two faculty readers. Students should initiate this process in their second semester by emailing the Mass Communication, Advertising, and Public Relations Department (mcadvpr@bu.edu) for instructions.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n<script type=\"text\/javascript\">var gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener(\"DOMContentLoaded\",o):document.addEventListener(\"gform_main_scripts_loaded\",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook(\"action\",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook(\"filter\",o,n,r,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return 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data-form-theme='legacy' data-form-index='0' id='gform_wrapper_453' >\n                        <div class='gform_heading'>\n                            <h3 class=\"gform_title\">Final Graduation Requirement Questions<\/h3>\n                            <p class='gform_description'><\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data'  id='gform_453'  action='\/com\/wp-json\/wp\/v2\/pages\/29872' data-formid='453' >\n                        <div class='gform-body gform_body'><ul id='gform_fields_453' class='gform_fields top_label form_sublabel_below description_below'><li id=\"field_453_1\"  class=\"gfield gfield--type-name gfield_contains_required field_sublabel_below gfield--no-description field_description_below gfield_visibility_visible\"  data-js-reload=\"field_453_1\"><label class='gfield_label gform-field-label gfield_label_before_complex'  >Name<span class=\"gfield_required\"><span class=\"gfield_required 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gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_453_6'><li class='gchoice gchoice_453_6_1'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.1' type='checkbox'  value='Advertising'  id='choice_453_6_1'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_453_6_1' id='label_453_6_1' class='gform-field-label gform-field-label--type-inline'>Advertising<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice gchoice_453_6_2'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.2' type='checkbox'  value='Public Relations'  id='choice_453_6_2'   \/>\n\t\t\t\t\t\t\t\t<label for='choice_453_6_2' id='label_453_6_2' class='gform-field-label gform-field-label--type-inline'>Public Relations<\/label>\n\t\t\t\t\t\t\t<\/li><li class='gchoice gchoice_453_6_3'>\n\t\t\t\t\t\t\t\t<input class='gfield-choice-input' name='input_6.3' type='checkbox'  value='Media Science'  id='choice_453_6_3'   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