How can a health organization save its reputation and retain public trust when they have to backpedal on health guidance that they published on on their official webpage?<\/p>\n\n\n\n
Using trust repair theory, we find that public perception of an organization can improve after sudden changes in scientific guidance if the retraction<\/p>\n\n\n\n
1) is initiated by the organization<\/p>\n\n\n\n
2) acknowledges human error and<\/p>\n\n\n\n
3) provides a corrective action<\/p>\n\n\n\n
Using the CDC retraction of aerosol guidance for COVID, we developed a transformer BERT-based model to classify sentiment of CDC-related tweets. Given that preventative information during emerging infectious disease outbreaks can evolve quickly, organizations need to get the messaging right the first time, but if\/when they don\u2019t get it right, we need to know how to appropriately retract medical guidance.<\/p>\n\n\n\n